CuriousMinds and Siemens in Brasov 2015 - Building and Developing for the Cloud with AWS

Editor's Notes

• #4: This assumption in startups breaks down .. We are working on products where nobody really knows what customer wants … most of the times is based on empirically incorrect facts
• #5: This user has probably a different set of needs / requirements than …
• #6: … these users You will end up hours and hours discussing … which bugs should you fix first .. And which can you live with … which features should be in version 1 … sound familiar ? .. Validated learning
• #7: Agile methodologies have their origins inside IT departments … they were design where the we know the problem but not the solution
• #8: … we know the requirements very well If we develop something well known interactively .. We increase the odds of the project But this isn’t the the world that startup ups live in either. .. If the customer is the most important part of the assembly line so what to do if we don’t really know who the customer is ? The assumptions of Agile and all previous management techniques is that there is somebody who can give us definitively answers to design questions ….
• #9: Resources not focused on customers value are targeted for elimination Less wasteful / Eliminate uncertainty / …. Make entrepreneur work more effective Stratup = experiment .. In a sense to stop waste people’s time and resources .. The problem is not building it efficiently … is building efficiently something that nobody wants !!! (in software) It’s “can we build it ?” (yes, we can) … it’s should we build it ?
• #15: Just GET GOING !!! Many entrepreneurs have difficulties get going … - they need to prove there’s a market - Focused groups … JUST GET GOING !!!
• #16: What really needs to be in that first version that will allows us to learn whether our plan is correct or not.
• #17: Pour illustrer le launch early
• #23: This is the fun part, quickly do a prototype
• #24: You have ideas But don't have the money to implement Software is not a problem Hardware and infrastructure is the main problem. You don't have money, where do you host your application?
• #29: TALKING POINTS AWS has developed the broadest collection of services available from any cloud provider. Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications. Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios. We offer the capability for both managed and unmanaged database options. The offerings for Analytics and Application Services enable advanced data processing and workloads. AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS. Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with. Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
• #30: TALKING POINTS AWS has developed the broadest collection of services available from any cloud provider. Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications. Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios. We offer the capability for both managed and unmanaged database options. The offerings for Analytics and Application Services enable advanced data processing and workloads. AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS. Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with. Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
• #31: TALKING POINTS AWS has developed the broadest collection of services available from any cloud provider. Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications. Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios. We offer the capability for both managed and unmanaged database options. The offerings for Analytics and Application Services enable advanced data processing and workloads. AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS. Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with. Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
• #34: http://www.flickr.com/photos/scobleizer/3985020876/ You created a great webapp and you're proud of it
• #35: Remember your great app ? Well, everyone loves it …
• #37: Until then no one really used it in the real world suddenly, you have to deal with infrastructure
• #39: http://www.flickr.com/photos/mutsmuts/4695658106/ You start asking yourself all sorts of questions: how to give access to your application? What about security? How do I pick the right server size? How to avoid SPOFs? Is my infrastructure reliable? Does it scale?
• #40: http://www.old-computers.com/news
• #43: Ideally, you would need a cursor to dynamically adjust to the desired capacity level. It's exactly what EBK do … automatically.
• #45: LAST SLIDE
• #61: Developers always face the same challenge: build and deploy applications as fast as possible. In this talk, we will show how to build from the ground up a highly available and scalable video sharing platform featuring video transcoding queues, content delivery network, search engine, durable storage, automatic scaling and failure recovery, … This session is ideal for technical professionals who want to have a better understanding on how to build advanced architectures on AWS.
• #83: Back in 2008, they launched a Facebook application that lets people tell their friends when they've uploaded a video that includes that friend. When people saw the music videos their friends created when the application shared it with them, they wanted to go out and create their own videos. Shortly after launching their social networking modification, they were featured on Techcrunch. As you can imagine, this brought them a lot of unexpected traffic. In the course of 3 days, they went from running on 40 instances to 5,000 instances. Because they were using Amazon Web Services, they were able to handle all of this incoming traffic without having to do a thing. AWS managed it all for them.
• #84: Until then no one really used it in the real world suddenly, you have to deal with infrastructure
• #90: We are BIG. We manage this level of durability across over 1 trilion unique customer objects. This does not include all the objects that AWS stores like snapshots.
• #96: Go for NoSQL from day 1 Explain RDBMS challenges NoSQL fits this use case
• #124: search might be important on some modern web apps, but is definitely crucial on big apps. customers want something simple to start, simple to maintain and simple to scale. they want rich search experience without being search experts. everyone wants search, but it is really hard to implement it well.
• #140: services that are normally expensive to manage or difficult to use become available on-demand, in a uniform and available way, and only paid for when used. Just like electricity. This is what AWS does. It takes away the hard work from providing infrastructure IT services and makes them available to anyone on a pay as you go basis.
• #148: Each autoscaling group uses a different set of AMI AMI-B contains the test code.
• #155: Change direction but stay grounded in what we’ve learned If we can reduce time between pivots we increase the odds for success before we run out of money .. We can extend our opportunities by getting more money .. Or by pivoting sooner
• #170: Let’s take a look at how customers are able to use all of these capabilities to build and scale sophisticated applications. National Rail Enquiries is a private company owned by the train operating companies that run services on the rail network here in the UK The National Rail Enquiries digital online service gets about 1 million visits each weekday and their mobile apps have been downloaded over 5 million times. At times of travel disruption or bad weather, for example during the recent storms and flooding here in the UK, the number of visitors to the service can increase very significantly. The recent storms here in the UK resulted in a peak that was 60% higher than the previous maximum and 10 times the normal daily maximum! It recently migrated its online digital provision of schedule information and travel advice to AWS, working with AWS Premiere Consulting Partner, Smart 421.
• #183: no script
• #184: Let’s take a look at how customers are able to use all of these capabilities to build and scale sophisticated applications. National Rail Enquiries is a private company owned by the train operating companies that run services on the rail network here in the UK The National Rail Enquiries digital online service gets about 1 million visits each weekday and their mobile apps have been downloaded over 5 million times. At times of travel disruption or bad weather, for example during the recent storms and flooding here in the UK, the number of visitors to the service can increase very significantly. The recent storms here in the UK resulted in a peak that was 60% higher than the previous maximum and 10 times the normal daily maximum! It recently migrated its online digital provision of schedule information and travel advice to AWS, working with AWS Premiere Consulting Partner, Smart 421.
• #185: Let’s take a look at how customers are able to use all of these capabilities to build and scale sophisticated applications. National Rail Enquiries is a private company owned by the train operating companies that run services on the rail network here in the UK The National Rail Enquiries digital online service gets about 1 million visits each weekday and their mobile apps have been downloaded over 5 million times. At times of travel disruption or bad weather, for example during the recent storms and flooding here in the UK, the number of visitors to the service can increase very significantly. The recent storms here in the UK resulted in a peak that was 60% higher than the previous maximum and 10 times the normal daily maximum! It recently migrated its online digital provision of schedule information and travel advice to AWS, working with AWS Premiere Consulting Partner, Smart 421.
• #186: Let’s take a look at how customers are able to use all of these capabilities to build and scale sophisticated applications. National Rail Enquiries is a private company owned by the train operating companies that run services on the rail network here in the UK The National Rail Enquiries digital online service gets about 1 million visits each weekday and their mobile apps have been downloaded over 5 million times. At times of travel disruption or bad weather, for example during the recent storms and flooding here in the UK, the number of visitors to the service can increase very significantly. The recent storms here in the UK resulted in a peak that was 60% higher than the previous maximum and 10 times the normal daily maximum! It recently migrated its online digital provision of schedule information and travel advice to AWS, working with AWS Premiere Consulting Partner, Smart 421.
• #187: Let’s take a look at how customers are able to use all of these capabilities to build and scale sophisticated applications. National Rail Enquiries is a private company owned by the train operating companies that run services on the rail network here in the UK The National Rail Enquiries digital online service gets about 1 million visits each weekday and their mobile apps have been downloaded over 5 million times. At times of travel disruption or bad weather, for example during the recent storms and flooding here in the UK, the number of visitors to the service can increase very significantly. The recent storms here in the UK resulted in a peak that was 60% higher than the previous maximum and 10 times the normal daily maximum! It recently migrated its online digital provision of schedule information and travel advice to AWS, working with AWS Premiere Consulting Partner, Smart 421.
• #189: LAST SLIDE
• #191: LAST SLIDE
• #196: NEXT SLIDE
• #197: NEXT SLIDE
• #198: LAST SLIDE
• #200: LAST SLIDE
• #201: LAST SLIDE
• #202: While there is talk of private cloud being just as good as public cloud, the big benefits that our customers enjoy just aren’t possible with gear that goes in your data center, even if it has private cloud attributes. Since you have to buy the equipment up front, from high margin vendors and run it in a data center that you rent or own, the big cost and operational benefits just aren’t possible in a private cloud model.
• #203: While there is talk of private cloud being just as good as public cloud, the big benefits that our customers enjoy just aren’t possible with gear that goes in your data center, even if it has private cloud attributes. Since you have to buy the equipment up front, from high margin vendors and run it in a data center that you rent or own, the big cost and operational benefits just aren’t possible in a private cloud model.