//customer/
A customer’s perspective on
announcements at build
Alex Thissen
Principal Architect, MScc, Achmea
alex.thissen@achmea.nl @alexthissen
Agenda
About Achmea
• Insurance company
• Achmea vs Achmea IT
• Mission: “Meest vertrouwde verzekeraar”
• “Ondernemen met IT” as a vision
Target architecture
Windows 8
Forms factor galore
• ARM sweet spot
• Competitive pricing
Revolution of Metro
Touch first
Consistent UI
Web of Apps
Audiences for Metro
Metro user
• Home user
• Casual gamer
• Commuter
Hybrid user
• Two modes:
touch OR
keyboard
• Tablet on move
• PC when
docked
Productivity/
Power-user
• Keyboard and
mouse
• Desktop Apps
M(etro-)architecture slide
Old versus new world
A different Windows (Runtime)
Language projections
Strategy with WinRT
• Single runtime for
all languages
• Separation by metadata
• Pushing .NET BCL into OS
• Cleaning up “beauty flaws”
from past
Reading between the tiles
Windows
Metro?
Full
version for
ARM?
Balance
found?
Safe apps
• WinRT sandbox
• User consent
• Distribution via Microsoft Store
Microsoft Store
• Familiar paradigm
• Customers regain trust in app quality and installation
• Developers might feel different
• Strict rules
• Tooling to check
compliance will be
available
• Only ad space for
Desktop apps
Business opportunity
• Lots of potential for
startups
• 450M Windows licenses
• 90% revenue by 5% of
app developers
• Succes of store and platform defined by apps
• Conditions are met (tooling, deploy, medium)
• Achmea opportunity for end-customers
• Corporate store?
Observations on Visual Studio 11
• Metro apps and WinRT first class citizen
• Alignment and shipping with Windows 8
• Parity for languages
• Absorption of Power Tools and Feature packs: more
productivity
Visual Studio ALM
• TFS gets more focus on Agile and Scrum
• Agile aligns well with MSCC
• Closing loop with Ops and Stakeholder
• Missing security
tooling
Wasteful investments?
Future for developers
New for everyone
Revival of C++
• C++ meets C#
• Required for
Metro DirectX development
• Remains choice for speed,
control less so
No reason not to switch
Few reasons to switch
HTML 5 and Metro
• Great framework and tooling support
• Reuse of assets
• Create WinRT enthusiasm with web devs
Metro Internet Explorer
• No plugins in
Metro style IE
• Web is not ready for large scale HTML5
• Reduced usability of websites
New possibilities with HTML 5
• Lot of focus on
markup tags
• Less for
• Workers
• Sockets
• Implemented in .NET Framework 4.5
Risks of HTML + WinRT
• Takes XSS attacks to a new level
• Beter term would be RSI?
(Windows Runtime Script
Injection)
• Tooling to support is essential
SharePoint 2010
• Startup
• Performance
Windows Server 8 benefits
• Easier virtualization
• Via network and live migration
• Windows 8 Server closer to Azure
• Transition possibly easier
• Incorporate lessons learned from Azure
Continuous Availability Cost Efficiency Management Efficiency
Identity and Access Management
• Essential part of GIA Infrastructure
• ADFS 2.1 inside OS
• .NET even more claims-aware
• Policy based ACLs
• Claims from devices
Future of gaming
• Lots of developer support
• Targeted at DirectX (and XAML)
• Important steps in tooling
• C++ required
• Targeted at Metro,
Desktop and Xbox360
• Power and control
• Steep learning curve
• Targeted at Windows
Phone, Xbox360 and
Desktop
• Easier to learn
• But, no Metro
Closing thoughts
• Microsoft has a solid basis for success
• Exciting times
• Lots to learn for everyone
• New possibilities and
opportunities
Average reaction
Customer Achmea Developer Myself
Q&A and discussion
Thank you
Reach me at
Email:
alex.thissen
@achmea.nl
Twitter:
@alexthissen

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//customer/

  • 1. //customer/ A customer’s perspective on announcements at build Alex Thissen Principal Architect, MScc, Achmea [email protected] @alexthissen
  • 3. About Achmea • Insurance company • Achmea vs Achmea IT • Mission: “Meest vertrouwde verzekeraar” • “Ondernemen met IT” as a vision
  • 6. Forms factor galore • ARM sweet spot • Competitive pricing
  • 7. Revolution of Metro Touch first Consistent UI Web of Apps
  • 8. Audiences for Metro Metro user • Home user • Casual gamer • Commuter Hybrid user • Two modes: touch OR keyboard • Tablet on move • PC when docked Productivity/ Power-user • Keyboard and mouse • Desktop Apps
  • 10. Old versus new world
  • 11. A different Windows (Runtime) Language projections
  • 12. Strategy with WinRT • Single runtime for all languages • Separation by metadata • Pushing .NET BCL into OS • Cleaning up “beauty flaws” from past
  • 13. Reading between the tiles Windows Metro? Full version for ARM? Balance found?
  • 14. Safe apps • WinRT sandbox • User consent • Distribution via Microsoft Store
  • 15. Microsoft Store • Familiar paradigm • Customers regain trust in app quality and installation • Developers might feel different • Strict rules • Tooling to check compliance will be available • Only ad space for Desktop apps
  • 16. Business opportunity • Lots of potential for startups • 450M Windows licenses • 90% revenue by 5% of app developers • Succes of store and platform defined by apps • Conditions are met (tooling, deploy, medium) • Achmea opportunity for end-customers • Corporate store?
  • 17. Observations on Visual Studio 11 • Metro apps and WinRT first class citizen • Alignment and shipping with Windows 8 • Parity for languages • Absorption of Power Tools and Feature packs: more productivity
  • 18. Visual Studio ALM • TFS gets more focus on Agile and Scrum • Agile aligns well with MSCC • Closing loop with Ops and Stakeholder • Missing security tooling
  • 21. Revival of C++ • C++ meets C# • Required for Metro DirectX development • Remains choice for speed, control less so No reason not to switch Few reasons to switch
  • 22. HTML 5 and Metro • Great framework and tooling support • Reuse of assets • Create WinRT enthusiasm with web devs
  • 23. Metro Internet Explorer • No plugins in Metro style IE • Web is not ready for large scale HTML5 • Reduced usability of websites
  • 24. New possibilities with HTML 5 • Lot of focus on markup tags • Less for • Workers • Sockets • Implemented in .NET Framework 4.5
  • 25. Risks of HTML + WinRT • Takes XSS attacks to a new level • Beter term would be RSI? (Windows Runtime Script Injection) • Tooling to support is essential
  • 27. Windows Server 8 benefits • Easier virtualization • Via network and live migration • Windows 8 Server closer to Azure • Transition possibly easier • Incorporate lessons learned from Azure Continuous Availability Cost Efficiency Management Efficiency
  • 28. Identity and Access Management • Essential part of GIA Infrastructure • ADFS 2.1 inside OS • .NET even more claims-aware • Policy based ACLs • Claims from devices
  • 29. Future of gaming • Lots of developer support • Targeted at DirectX (and XAML) • Important steps in tooling • C++ required
  • 30. • Targeted at Metro, Desktop and Xbox360 • Power and control • Steep learning curve • Targeted at Windows Phone, Xbox360 and Desktop • Easier to learn • But, no Metro
  • 31. Closing thoughts • Microsoft has a solid basis for success • Exciting times • Lots to learn for everyone • New possibilities and opportunities
  • 34. Thank you Reach me at Email: alex.thissen @achmea.nl Twitter: @alexthissen

Editor's Notes

  • #6: iOS/Android and Windows 7 love child
  • #8: Touch first, sensor aware Consistency of UX Web of Apps (OS is meer dan alleen bridge hardware, ook verbinden van apps) Safety by sandboxing, deployment, user content
  • #9: Outside office employees End-customers Not so much for productivity user
  • #11: Hard boundary between Metro and Desktop Balance in UI Old == legacy?
  • #12: Language projections Modernized COM runtime, but does not look like it from languages Async all over the place Goodness not hassle
  • #13: Preparations for next move?
  • #14: New Windows Metro version? + ARM == Ipad killer Direction for ARM
  • #15: http://articles.businessinsider.com/2011-08-24/tech/29984452_1_malware-android-market-app-store
  • #16: Strict rules Deployment mechanism Advert space for Desktop apps Trust in application quality Hurdle to take
  • #20: Silverlight .NET Framework XNA No, main technologies remain Yes, new/other frameworks to learn (as always)
  • #21: 3 archetypes Managed dev HTML designer/dev Hardcore C++ Unlike that switches will occur Onboarding of non .NET devs (focus widening from .NET to C++/HTML)
  • #22: C++ meets C# (language + tooling) Still a more difficult language Needed for Metro DirectX development Hardly any movers Good to see evolution of language Remains choice for speed, control less so
  • #25: Cannot make distinction when browsing to
  • #28: HTML 5 .NET 3.5+ MVC Yet, there are possibilities plus options for backend IIS8 (startup, performance)