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Spaces
Michiel Brouwer
CFO & Board Member Spaces Holding BV
INTRODUCTION
In the next 20 minutes
•  MAIN DRIVERS BEHIND A CHANGING WORLD...
•  WHY THIS COMPLETELY CHANGES OUR WORK ENVIRONMENT....
•  HOW SPACES IS USING TECHNOLOGY TO DIFFERENTIATE AND DEVELOP A
COMMUNITY
What we see: urbanisation
One in every ten people lived in urban areas a century ago. Now, for the first time ever, most people live in cities.
By 2050, the United Nations projects, almost three-quarters of the world's population will call urban areas home. Rockefeller Foundation.
What we see: rise of the millenials
41 %
Of Millenials
only use a
Mobile phone
and have no
landline
paw research
87%
Of Boomers
say being able to
work flexible is
important,
because the’re
eager to pursue
other passions
while keeping a
hand at work
Harvard Business Review
From 2012
more than one third of the
labour force is over the age of 50
McKinsey Quartlerly
Millennials attitude is always what are you going to give me
McKinsey Quartlerly
Millennials
believe they travel faster than the rest of us
McKinsey Quartlerly
Millennialsare getting bored easily
and believe they are the best multi-taskers
McKinsey Quartlerly
Customer perspective: Spaces
What we see: a changing world
Trend: The Entrepeneurial world of working an its impact on office real estate
•  Work-life balance >>> Office users downsize sqm (cost reduction)
•  Flexibilisation workplaces >>> Office users create “workstations” outside head offices
(employee retention)
•  Ecological footprint >>> Decreasing demand/take-up and increasing vacancy levels (15% in
NL)
•  ICT as enabler / ‘the cloud’>>> Significant decrease in average contract term
•  Design >>> More demand for innercity workspaces (in proximity of retail, leisure and
residential)
What we see: changing organization
Why we have Spaces; to work on the pause
Distributed/Connect don’t commute
The growth of the connected city has a big impact on peoples movement. Alternative approaches to
transport and infrastructure are sought. People work more and more in a digital city, and will increasingly
look for spaces to work on the pause. The Rising Cloud & New Consumeration of Workspace
Why we have Spaces; to share and participate
Spaces users are mobile workers, established companies, international workers, project teams, business nomads,
freelancers, start-ups, big companies with not so much employees, corporate workers...in every branch, in every
discipline...
Meet your fellow workers; our community of creators
Sustainability; committed to provide a new purpose
to buildings
Our portfolio – leading cities
AmsterdamThe Hague RotterdamLondon MelbourneNew York
Our Spaces are created by Sevil Peach
This is who Spaces targets	
	
•  Succesfull fast growing companies
•  International focus
•  5-50 employees
•  Entrepreneurs
Decentralised branches/satellite offices of large multinational companies represent an
extremely attractive target group: small to mid-sized but AAA tenants
Spaces Tenant Mix'
14%
14%
12%
10%8%
7%
7%
5%
4%
3%
3%
3%
10%
Consultancy	
Internet	&	Tech
ICT	&	Telecom
HR	Services	/	Recruitment
Finance	&	Investments
Legal
Media
Pharmaceutical	trade
Trust	/	Administrative
Energy
Marketing
Tax	
Other
Customer perspective: Spaces
Creating ecosystems by connecting strong partners
17
LINKING ECOSYSTEMS INCREASES BRAND AWARENESS
AND LOWERS MARKETING EXPENSES
With usage of strong, entrepreneurial partners Spaces is able to
•  grow faster
•  at lower cost
•  leverage on expertise of specialized companies
•  focus on own strength
•  connect online and offline communities
Using technology to enable efficient operations
Cloud based
Scalable
Real time
Low costs
Fully integrated
With simple management information
SPACES offers you a place to think, create and collaborate. Plug in to the energy
and watch your world accelerate.
Come visit us and enjoy our really good coffee.

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Customer perspective: Spaces

  • 1. Spaces Michiel Brouwer CFO & Board Member Spaces Holding BV
  • 3. In the next 20 minutes •  MAIN DRIVERS BEHIND A CHANGING WORLD... •  WHY THIS COMPLETELY CHANGES OUR WORK ENVIRONMENT.... •  HOW SPACES IS USING TECHNOLOGY TO DIFFERENTIATE AND DEVELOP A COMMUNITY
  • 4. What we see: urbanisation One in every ten people lived in urban areas a century ago. Now, for the first time ever, most people live in cities. By 2050, the United Nations projects, almost three-quarters of the world's population will call urban areas home. Rockefeller Foundation.
  • 5. What we see: rise of the millenials 41 % Of Millenials only use a Mobile phone and have no landline paw research 87% Of Boomers say being able to work flexible is important, because the’re eager to pursue other passions while keeping a hand at work Harvard Business Review From 2012 more than one third of the labour force is over the age of 50 McKinsey Quartlerly Millennials attitude is always what are you going to give me McKinsey Quartlerly Millennials believe they travel faster than the rest of us McKinsey Quartlerly Millennialsare getting bored easily and believe they are the best multi-taskers McKinsey Quartlerly
  • 7. What we see: a changing world Trend: The Entrepeneurial world of working an its impact on office real estate •  Work-life balance >>> Office users downsize sqm (cost reduction) •  Flexibilisation workplaces >>> Office users create “workstations” outside head offices (employee retention) •  Ecological footprint >>> Decreasing demand/take-up and increasing vacancy levels (15% in NL) •  ICT as enabler / ‘the cloud’>>> Significant decrease in average contract term •  Design >>> More demand for innercity workspaces (in proximity of retail, leisure and residential)
  • 8. What we see: changing organization
  • 9. Why we have Spaces; to work on the pause Distributed/Connect don’t commute The growth of the connected city has a big impact on peoples movement. Alternative approaches to transport and infrastructure are sought. People work more and more in a digital city, and will increasingly look for spaces to work on the pause. The Rising Cloud & New Consumeration of Workspace
  • 10. Why we have Spaces; to share and participate
  • 11. Spaces users are mobile workers, established companies, international workers, project teams, business nomads, freelancers, start-ups, big companies with not so much employees, corporate workers...in every branch, in every discipline... Meet your fellow workers; our community of creators
  • 12. Sustainability; committed to provide a new purpose to buildings
  • 13. Our portfolio – leading cities AmsterdamThe Hague RotterdamLondon MelbourneNew York
  • 14. Our Spaces are created by Sevil Peach
  • 15. This is who Spaces targets •  Succesfull fast growing companies •  International focus •  5-50 employees •  Entrepreneurs Decentralised branches/satellite offices of large multinational companies represent an extremely attractive target group: small to mid-sized but AAA tenants Spaces Tenant Mix' 14% 14% 12% 10%8% 7% 7% 5% 4% 3% 3% 3% 10% Consultancy Internet & Tech ICT & Telecom HR Services / Recruitment Finance & Investments Legal Media Pharmaceutical trade Trust / Administrative Energy Marketing Tax Other
  • 17. Creating ecosystems by connecting strong partners 17 LINKING ECOSYSTEMS INCREASES BRAND AWARENESS AND LOWERS MARKETING EXPENSES With usage of strong, entrepreneurial partners Spaces is able to •  grow faster •  at lower cost •  leverage on expertise of specialized companies •  focus on own strength •  connect online and offline communities
  • 18. Using technology to enable efficient operations Cloud based Scalable Real time Low costs Fully integrated
  • 19. With simple management information
  • 20. SPACES offers you a place to think, create and collaborate. Plug in to the energy and watch your world accelerate. Come visit us and enjoy our really good coffee.