Webinar will start shortly

 • “If you wait until there is
   another case study in your
   industry, you will be too late.”
 •               -- Seth Godin
Starting In 1 Minute

  “What gets us into trouble is not
  what we don't know it's what we
  know for sure that just ain't so.”
•                -- Mark Twain
Brian Halligan
@bhalligan




HubSpot Summer 2010 Show & Tell
Today’s Agenda
  •Remind me…What Is Inbound Marketing.

  •Halligan’s HubSpot Update

  •Talk Is Cheap – Demo New Stuff!

  •Customer Reactions to New Stuff

  •Where is the puck headed?

  •Special Topics

  •Q&A
But first…


Thank You!!!!
You are Transforming Marketing
 Outbound Marketing   Inbound Marketing
  • Telemarketing     • SEO / SEM
  • Trade shows       • Blogging
  • Direct mail       • Social Media
  • Email blasts      • RSS
  • Print ads         • Free tools/trials
  • TV/radio ads      • Viral videos
Which do you have more of?
HubSpot Works
  If You Work It
Using HubSpot = More Leads




                         Active Users

                         Limited Users
1000
                                         1500
                                                2000
                                                       2500
                                                              3000




              500




          0
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
 Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
 Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
                                                                                               Emerging Standard




Dec-08
Jan-09
Feb-09
                                                                     HubSpot Customer Growth




Mar-09
Apr-09
May-09
Jun-09
 Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
                        May 2010




Jan-10
Feb-10
Mar-10
                    2,800 Customers




Apr-10
May-10
R&D Spending
Complete Solution

                        Social Media                Marketing
   Blog       SEO                      Analytics                  IT      Expertise
                         Monitoring                Automation




              Web
                                        Google                            Marketing
 Wordpress   Position     Radian6                    Eloqua     IT Guys
                                       Analytics                           Sherpa
              Gold
HubSpot’s Inbound Marketing System



   QUALIFIED TRAFFIC   GET FOUND
                            SEO, Blog, Social Media,
                            Content Creation
     Get Found
                       CONVERT
      Convert               Landing Pages, Lead Nurturing
                            & Intelligence



                       ANALYZE
                            Marketing Analytics
        SALES
Talk Is Cheap
   Demo!!!
Social Media Monitoring
Social Media Reach
BETA: Social Lead Intelligence
Marketing Integration
BETA: Lead Segmentation
BETA: Email Marketing
"HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solution to reach out to our
leads. It was tied into our existing
leads application & just worked."


                     Jared Mostoller
                           Marketer
                           docSTAR
New: Lead Nurturing
"“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is easy to use and integrated with
our lead capture, we’ve made nurturing a
standard, saving time as we improve
on rapid lead follow up.”

                 Michelle Wickum
             Director of Marketing
             SteelMaster Buildings
HubSpot Salesforce.com Integration
Leads API = Any CRM Integration




                     (…or your
                     CRM of choice)
“. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
clients using Microsoft Dynamics CRM. It
is working great … and gives visibility
into marketing ROI.”


                    Daniel Lynton
                             CEO
             Lynton Web Solutions
Analytics Help Max Out ROI
We hear you …
                Faster
                Load
                Times




                     Lead Nurturing
                     Status in Leads
Does HubSpot help
  me do all this?
Lots of Help Available
Passionate Customers & Fans




 HUG
 Oct 5 2010
 Cambridge, MA
What’s next for HubSpot?
Convert
Platformization
                      3rd Party
         HubSpot
                        Apps

                API


  CRM                             WEBSITE

            HubSpot



        Blogosphere
What’s next for you?



  Need Help?
  •Contact your Customer Success Manager
  •1-888-HUBSPOT
Thank You

  Stay up to date@
success.hubspot.com




        @bhalligan
        @scclemens

HubSpot Summer 2010 Customer Show & Tell Webinar

  • 1.
    Webinar will startshortly • “If you wait until there is another case study in your industry, you will be too late.” • -- Seth Godin
  • 2.
    Starting In 1Minute “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  • 3.
  • 4.
    Today’s Agenda •Remind me…What Is Inbound Marketing. •Halligan’s HubSpot Update •Talk Is Cheap – Demo New Stuff! •Customer Reactions to New Stuff •Where is the puck headed? •Special Topics •Q&A
  • 5.
  • 6.
    You are TransformingMarketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos
  • 7.
    Which do youhave more of?
  • 9.
    HubSpot Works If You Work It
  • 10.
    Using HubSpot =More Leads Active Users Limited Users
  • 11.
    1000 1500 2000 2500 3000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Emerging Standard Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10
  • 12.
  • 16.
    Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold
  • 18.
    HubSpot’s Inbound MarketingSystem QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing Analytics SALES
  • 19.
  • 20.
  • 21.
  • 22.
    BETA: Social LeadIntelligence
  • 23.
  • 24.
  • 25.
  • 26.
    "HubSpot's software continuesto pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR
  • 27.
  • 28.
    "“We’ve … sentmore than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings
  • 29.
  • 30.
    Leads API =Any CRM Integration (…or your CRM of choice)
  • 31.
    “. . .this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions
  • 32.
  • 33.
    We hear you… Faster Load Times Lead Nurturing Status in Leads
  • 34.
    Does HubSpot help me do all this?
  • 35.
    Lots of HelpAvailable
  • 36.
    Passionate Customers &Fans HUG Oct 5 2010 Cambridge, MA
  • 37.
  • 39.
  • 40.
    Platformization 3rd Party HubSpot Apps API CRM WEBSITE HubSpot Blogosphere
  • 41.
    What’s next foryou? Need Help? •Contact your Customer Success Manager •1-888-HUBSPOT
  • 42.
    Thank You Stay up to date@ success.hubspot.com @bhalligan @scclemens