Cv ruttens july2018

Cv ruttens july2018

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  www.ruttens.com+32 478 9161 92 [email protected] “I BOOST MARKETING AND BUS DEV TEAMS’ ENERGY TO ACHIEVE THEIR GOALS AND RESULTS FASTER” By laser-focusing on measurable impact using my coaching, templates, roadmap and automatisation tools. Philippe Ruttens B2B & Digital Marketing Transformation TEAM ENGAGEMENT MARKETING & SALES INTEGRATION DIGITAL TRANSFORMATION MARKETING ROI CUSTOMER EXPERIENCE >> Led and talent-managed 4 teams of 10+ FTEs >> Transformed software firm’s Marketing team with strategy, re-branding, roadmap and new organisation >> Strategy and management of Market Intelligence, Configuration & Document Services units >> Merged private bank’s Marketing, Comms and Bus Dev teams >> Co-managed off- and online growth projects with Bus Dev and Sales >> Coached 10+ accounts/sales managers to increase win rate >> Set up EMEA Competitor Intelligence function for over 500 internal clients >> International project expertise at Accenture, Iron Mountain, MasterCard, Ernst & Young, Cap Gemini, The House of Marketing >> Developed change & transformation roadmaps for digital & leads growth >> Led and digitally enabled Accenture BeLux Marketing & Comms function >> Changed-managed at various Exec Committees levels including at Accenture, Private Bank and Medical Software company >> Delivered multi-channel campaigns in 18 European countries with leads & branding growth >> Helped increase win rate for 10 key account teams in Telecom, Insurance, Government >> Co-managed Telemarketing campaign @ 20% cold leads conversion >> Managed and delivered 12+ projects improving brand, digital or sales impact at 3M, DHL, Europay, Nortek, Engie, Corilus, AT&T, Colgate Palmolive >> Developed marketing plan, brand strategy and communications plan/tools for online marketplace >> Trained over 200 executives over social branding & selling >> Communications strategy, plan and tactics for launch of new B2B brand and migration for 7 product brands 01 EXPERTISE 26Years experience Years digitalSectorsCountries served Teams managed 48101827LinkedIn recommendations
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  www.ruttens.com+32 478 9161 92 [email protected] Philippe is a key player in helping B2B companies to accelerate their growth through online, content and social marketing Bart de Ridder BeLux CMD His positive personality and all-round marketing expertise allied to good teamwork meant he was a strong people and stakeholder manager Peter Thomas MD Marketing & Comms Europe Philippe was instrumental in transforming the marketing function at Iron Mountain into a value-adding, data-driven and revenue-focused function Nick Porter Sales Director Europe He combines a sound knowledge of the online medium with an excellent expertise in demand generation and remarkable B2B marketing experience and business acumen. Radu Iliescu Online Marketing Executive Philippe is a high caliber marketing professional. Creative, articulate and extremely passionate about his works and projects Nicole Berx Founder 02 1990 1985 2016 2011 2010 2007 2001 1999 1998 1996 1992 MSc International Marketing Strathclyde University, Glasgow MSc Economics and Information Technology Université de Namur B2B & Digital Marketing Transformation Consultant & Interim Manager Senior Mgr Marketing & Communications (BeLux) Accenture, Brussels Lead Generation & Online Marketing Manager Iron Mountain, Brussels Marketing & Knowledge Manager The House of Marketing, Mechelen Marketing Consultant, Photographer, Journalist, Guide London and Sydney Knowledge Manager European Accounts Cap Gemini Ernst & Young, London Senior Manager Market Intelligence Mondex MasterCard Intl, London EMEA Competitive Intelligence + Analyst Relations Andersen Consulting, London Consultant EMEA Marketing Communications Clarus, Brussels ― ― ― ― ― ― ― ― ― ― ― CREDENTIALS Philippe has strong strategic abilities combined with multiple skills for excellent implementation Tom McGuire Clarus CEO DIGITAL STRATEGY & MARKETING STAKEHOLDERS & CHANGE MANAGEMENT TEAM LEADERSHIP MULTI-SECTOR EXPERTISE INTEGRATED MARKETING & COMMS INTERNATIONAL EXPERIENCE BUSINESS DEVELOPMENT >> Digital marketing plans & campaigns >> Audit (survey, focus group, workshop, checklist) >> Roadmaps >> Inbound-outbound channels >> Market & Competitive Intelligence >> Database & email marketing >> Campaign set-up & management >> Knowledge Management strategy >> Corporate marketing & communications >> Social media strategy & engagement >> Brand & personas strategy >> IT trained, Intranet, Portal >> Content planning & strategy >> Exec Committee level change management >> Teams merge or transformation >> Agencies & subcontractors coordination >> Training of Sales, Consultants and Bus Dev teams >> Contributors or ambassadors program >> CMO / Senior Marketing Manager >> Lead Marketing, Comms, Business Development, Market Intelligence teams at Accenture, Mondex, Corilus, PLDW >> Talent coaching & recruitment >> Lead generation >> CRM & Telemarketing >> Leads nurturing >> Marketing & Bus Dev dashboards >> B2B & Professional services >> Private banking >> Payment cards >> Industrial / Manufacturing >> Software / IT >> eHealth / Medical >> FMCG >> Logistics >> Marcom audit & planning >> Multi-channel campaigns management >> Corporate & product branding (new or rebrand) >> Media & analyst relations >> Telemarketing, events, social, content, web >> Collaterals management >> Worked for 10 years abroad >> Pan-European, EMEA and Global project management >> Marketing analysis, planning & implementation >> Brand migration strategy >> Collaterals production >> Creative mock-ups, communications plan, brand manual >> Training program and workshops COMPETENCIES
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  www.ruttens.com+32 478 9161 92 [email protected] 03 WHAT MAKES PHILIPPE UNIQUE Clear, customer-focused strategic thinking and discipline DID YOU KNOW? PERSONALITY ISTP, explorer, virtuoso FAVOURITE PROJECT TOOLS ToDoIst, Trello, IFTTT, Toggl, Pocket, Buffer, Blinkist VALUES Openness, Autonomy, Action, Results, Energy, Positivity PERSONAL I get up at 5:30 am, lost 20kgs since 2014, walked the Dodentocht in 18 hours, nearly ran the Lisbon Marathon without training, eat Paleo, practice Crossfit 5x week, yoga daily. I love Spain, food & movies Caring about both ROI and people change management Passionate and enthusiastic team energy creator Fast capacity to change, adapt & transform across sectors and cultures Combining proven business maturity and data-based analysis Focused on goals and results-driven impact CLIENTS & EMPLOYERS ALL-ROUNDER Worked freelance / consultant for 9 years, corporate 10 years and SMEs 7 years