Cv.e.final5
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The document is a cover letter and resume from Le Bao Hoang applying for a marketing, PR, and event position. Over his 12+ year career, he has extensive experience in marketing, PR, event planning and management, photography, sales, and more. He believes his diverse skill set and experience in related fields would make him a strong candidate for the position.
Cv.e.final5
- 1. Dear Madam/Sir: Knowing that your esteemed company has a vacancy for the position of Marketing / PR / Event, I wish to be considered for that position. Over 12 years in marketing specialty, 7 years in Pr industry and 5 years in photography for city events such as Nguyen Hue Flower Street from 2011 to now, Saigontourist Golf Tournament, ... I am studying administration Doctor of Philosophy student, I love photography so much. Coming to photography as a coincidence, love photography more and more. Because equipments in the photography industry are expensive and so many accessories so that beside my works: 1. PR manager 2. Event director 3. Sales & Marketing Manager 4. Hotel Management 5. Tennis tournaments 6. Sales and marketing training for the company 7. Design tours for the package company I have also photographed events and portrait art for 5 years. I am using canon 5d mark 3 camera and art lens 24-70, f2.8 and 70-200, f2.8. Nearly 5000 facebook members, 4 fanpages attracted hundreds of view per day and 2000 zalo members, I believe marketing, pr, event campaign can be successfulI believe that my relevant work experience, positive attitude, flexibility and strong willingness to learn will meet your expectations for an ideal candidate. I look forward to an interview so I can answer any questions you have and discuss how I can contribute if I become a member of the team. Thank you very much for your consideration. Please kindly find the herewith attached file for my C.V. Le Bao Hoang, eMFB & MBA, PHD candidate 099.55555.09 [email protected] Innovative thinking, right decision or bankruptcy
- 2. CURRICULUM VITAE (Resume) PERSONAL INFORMATION Name: Lê Bảo Hoàng Home phone: 08.3.8.44.5.6.80 Address: 66 Nguyen Van Troi St., Ward 8 , Phu Nhuan Dist. Mobile phone: 099.55555.09 City: HCM Email: [email protected] Citizenship: Vietnam Birthday 9/08/1981 RESUME Position SALES & MARKETING MANAGER PR MANAGER EVENT MANAGER HOTEL MANAGEMENT PHOTOGRAPHER JOURNALIST TIME 8:30 AM – 7 PM ACHIEVEMENT The merit of general manager, union, party secretary about the contribution to Nguyen Hue Flower Street, Ho Chi Minh thinking, the new brand of Saigontourist. Reporter Photographer Tennis leader for Saigon Businessmen Tutor MISSION Orients the development of brand company methodically, systematic of corporation Develop the sales plan to cover the areas assigned in
- 3. the most effective and economic manner. Frequently visits the existing and potential customers. Sells products to customers, and achieves the agreed upon budget and targets. Takes customers’ orders and prepares order forms with full details to Customers Service officers. Follows-up on direct shipment and delivery of goods to customers on time in full. Elevates company’s reputation on the program of events, publications, public relations to promote the brand name Maintains and develops relations with customers and provides them with commercial and technical service as well as promotes goodwill of the organization Public Relations fosters a good relationship with the media as journalists, television, radio broadcast ... Identifies key customers and keeps the up-to-date records of all customers and prospective customers Trains Pr staff , event staff methodically, professionally Plans the itinerary for customers’ visits and reports in advance to supervisor/manager on a weekly basis Gathers all information as a survey of products, discusses market requirement to supervisor/manager. Monitors and submits a regular report on competitors’ activities. Follows up market price on a regular basis to propose sell strategy of respective products (industrial chemicals, basic chemicals, commodity chemicals) Assists in recommending objectives and strategies for various suppliers and products EDUCATION Bachelor of Arts in Economics - 05-2005 Toefl Institutional 530 Graduated MBA at Columbia Southern University campus
- 4. in Ho Chi Minh City (Outstanding), October 2009 Certificate of Hospitality Industry Management by Shatec and PSB (Singapore) in 2010 Graduated International Programming NIIT Ho Chi Minh City (Good), October 2010 Graduated of Executive Master Finance and Banking, Northwestern Switzerland affiliated with Bank University, (Good) October 2012 Certificate of Press by Social Sciences and Humanities (good) October 2013 Certificate of Public Relations by BMG International Education, May 2014 PHD candidate , October 2016 SKILL Language proficiency: Vietnamese, English Computer literacy: Windows, Words, Excel, Power Point and Access… Computer graphics: Corel and Photoshop Speaking and Writing English Project management skill Able to handle multi-tasks Good communication skill Willing to work under high pressure Team building Ability to analyze, evaluate, synthesize and propose solutions, programs and strategies for business development of an enterprise Enthusiastic, creative and dynamic at work. Slogan Innovative thinking or bankruptcy Differentiations Job mottos: + Always place the development of the business on the top, strive for the development of sustainable enterprises. + ALWAYS LISTENING, ALWAYS STUDYING
- 5. + All issues are implemented in Philip Kotler's marketing, Michael Porter's business strategy, Philip Henslowe's event, Robert L. Dilenschneider (US)'s Public Relations + Mega Creativity (I love different, strange, original ideas) + Making the Impossible Possible + The company development is the foundation for my development. All the colleagues are my brothers and teachers whom I can interact to get the best result. + Confident, high self-conscious, proactive, ambitious, flexible person with excellent problem solving, planning, and organizing skills. Customer Relationship Management: + My facebook’s nearly 5000 members and Zalo’s nearly 2000 members. + Have a good relationship with over 1000 entrepreneurs, firms in Ho Chi Minh City, client portfolio about 5000 people. + Have a good relationship with the National Administration of Tourism, Department of Tourism, Department of Planning, Ministry of Foreign Affairs, the People's Committee of Ho Chi Minh ... + Long-term relationship with the Youth newspaper, SaigonTimes , Saigon Entrepreneur, Investor magazine, newspaper Tourism + Collaborate well with company events, media as HTV, TV info, plus TV, Aquarius ... WORKING EXPERIENCE August, 2006:Marketing staff TRUONG HAI AUTO CORPORATION My main duties in SaigonPart - Supporting the other departments. - Design website ideas - Translating documents into Vietnamese or English.
- 6. - Reporting to the senior supervisor March, 2007: Marketing &Sales Manager FPT CORPORATION My duties in FPT HCM: - Planning and implementing sales and marketing strategies Sales strategies: • Develop market knowledge concerning software, potential customers, deciders and competitor behavior • Coordinate all internal and external sales relevant to customer activities • Increase market share for FPT software in VN • Cost controlling • Implement and update relevant market and customer information in FPT VN mandatory • Sales Strategy per customer (identify, plan business opportunity, adopt strategy to customer processes) • Acquisition of orders (together with relevant technical and commercial colleagues from pre-sales phase onwards) • Information gathering (collect important customer needs and preferences) • Develop sales forecast, budget, achieve sales goals and targets • Adopt, strictly follow and use sales methodology and sales monitoring tools • Customer Contacts (Automation & Drives portfolio, technical & commercial advantages of Automation & Drives solutions, management contacts, monitor customer satisfaction) • Strategic partnership, relation management with customers. • Monitoring and anticipation of competitors and market activities, derivation of necessary consequences for sales
- 7. activities Marketing strategies: Small Marketing: small gift,Brochure,promotion on TV,newspaper advertising…, Marketing works include other marketing strategies include such as: - Analyze Market Information to Identify Issues/Opportunities identify issues and opportunities for business - Benchmark learning and plans against other market research methods in other categories/countries, apply best practice - Assist CEO in selecting and applying ad in market research techniques to ensure all elements of the marketing mix(Product,Place,Promotion, Price,Process,People for a given Brand and Category )are optimized to meet consumer needs - Work closely with Programmer team and designer to develop strategic plan & network development - Analyze the target market, and control advertising-sales promotion budget, assess the entire range of product capability and identify opportunities that offer solutions to market drivers and need. - Formulate and set development directions and goals to achieve departmental sales growth and profitability - Lead the development and implementation of sales strategies and tactics across company unit; identify and target key customers to maximize near-term opportunities while simultaneously cultivating business with longer incubation period. - Identify market influences and senior decision makers; establish relationship and develop a positive reputation with these key individuals. - Track and report on the status of all opportunities, solicit and obtain testimonials from customers to support future sales and marketing efforts
- 8. - Develop & identify reseller opportunities through prospecting and making calls/presentations/demonstrations to meet the company objectives of establishing new business opportunities. - Manage and supervise the sales department for overall attainment of company's objectives, ensure the efficient and smooth operation of sales department. - Provide the necessary reports and updates to CEO September, 2007: PEPSICO VIETNAM BEVERAGE - Gathers nationality statistics and classifies customers, the business situation in the hotels and resort network systems · - Integrated business data service in developing business plans Short and long term: - Research to advise leaders on development orientation, forecasting, business strategy. - Manage the number of publications of all the units in the system - Plan of property and equipment and advise about organizing business clubs, seminar marketing and hotel management. - Support departments in the organization of seminars, conferences and events ... - Advise to answer Interview questions of General Manager, Counseled the General Manager for interview questions and wrote the article information to the sustainable development of Pepsico VN - Post branding information Pepsico VN on media such as newspapers, internet, television VTV4, SCTV12. March, 2009: Saigon Morin Hue –
- 9. Deputy Director 1. Build management systems for restaurant chains: - Develop procedures and regulations, professional guidance applies to restaurant chains. - Develop quality standards for food, beverages, catering, cleaning ... restaurant system. - To organize, implement the Standard operating procedure (SOP), professional guidance issued. - Monitoring the implementation of SOP and organizations to improve that SOP. 2. Business Marketing: - Deploy and verify the use of the brand identity system - Represent for the company in resolving all customer relationships related to restaurant chain. - Coordinate with sales and marketing department for marketing and sales to companies and organizations comply with the approved plan. - Actively seek target customers base for the company. - Organize of the evaluation system to customer (customer needs and wants, complaints, satisfaction) as defined by the company and transfer customer information to sales and marketing departments. - Subscribe to VIP customers, patrons of the firm and directly meet visiting irregular and periodic customers 3. Operational management of firm business : - Develop annual work plans, quarterly, monthly, weekly of firm. - Organize unscheduled meetings, periodically to monitor and deploy business operations of the restaurant system in general. - Solve the case arising under jurisdiction. - Prepare reports to the GM, Board of Directors as prescribed. - Report daily sales tracking and organization Monitoring
- 10. reports. - Develop a business plan and organize follow indicators on sales and profits are allocated. - Implement the statistical report on the financial assigned. May, 2011: Can Gio Resort Tourism - Deputy Director - Compliance with standards and service levels of the company to maximize revenues and minimize costs for food, supplies and labor costs. - Responsible for ensuring completion of the issues related to financial (billing, reporting, HR and payroll) correctly, on time and in compliance with company policies. - Develop budgets and levels of project costs. - Periodic monitoring control and evaluation, budget adjustments and provisions for expenses. - Responsible for the planning and overall strategic direction for the company. - Propose the objectives, strategic direction and overall development of each model. - Executive and responsible for the entire operations of the company. - Ensure the achievement of the target current and future expectations of Board of Directors on sales growth, profitability, product quality, talent development and other activities. - Planning and Marketing Business - Staff Management to ensure the best results. - Evaluate of the activities departments - Planning: Vision, mission, values, core, long-term goals, sustainable brand - Marketing: + To direct and supervise the planning, marketing objectives long and short term, periodic assessment of marketing
- 11. channels for products and services of the Company. + To direct the formulation and implementation of marketing plans and long and short term, periodic assessment of marketing channels for products and services of the Company. + To direct the formulation and implementation of marketing plans to promote the company brandname in the market. + Periodically evaluate and adjust plans and activities Marketing. - Business: + Orientation build the organization and development of sales channels for the company. + Combined direct and construction management team to accomplish the goal standards phased development of the Company. + Establish and maintain relationships internal and external relations related to the business operations of the Company in order to create favorable conditions for business activities. - Customer service: - Services for members is conducted in a highly professional and effective. - Ensure a safe working environment and responsible attitude of all the staff. - To direct the department/ Board of the Company to develop objectives and targets for each department to ensure completion of the Company's common goals. - Project Management: Making decisions and propose proper solutions and strategies ... with the CEO, the construction process specified systems company with high levels. + Ensure that management systems are updated and efficient operation. - Staffing: Construction plans, human resources and short term; human resource development to ensure business for the company. + Steering develop mechanisms salary, reward and strategic
- 12. fit with the overall goals of the company. - Control: Build operational control system for the company. + Develop organizational apparatus and control systems have been approved. - Report: Responsible for building and implementing a reporting system for the Executive Board as required. July,2011 Collaborate with firm forums, foreign invested enterprises magazines, investor newspaper, investors • Articles and news about tourism array • The interview • Reporter Card issued Public Relations, advertising or corporate reports -> Card reporter issued in July 2013 August, 2013 : Can Tho Tourism Joint Stock Company - Director of Sales and Marketing Ensures professional sales calls using selling principles and unique selling points. Pre-qualifies and targets major companies and government departments, utilizing sales database and develop appropriate and effective sales solicitation strategies to increase market share. Carefully plans sales calls into defined objectives. Maintains a detailed knowledge of venues’ facilities, features and services. Professionally conducts routine telemarketing activities to identify new business opportunities. Meets and greets event’s organizers upon arrival. Conducts regular market surveys and competitor
- 13. researches. Entertains and conducts site inspections to relevant companies’ representatives/government officials /delegates whenever required. Implements all Catering sales action plans related to responsibility areas as outlined in the Marketing plan. Assists Sales Coordinator/Sales Executive to follow-up on all matters in their absence. Reviews and constantly seeks productivity level improvements. Customer Service Spends time in each event to ensure that the events are managed well by Operation team. Establishes and maintains strong relationships with the established clientele and constantly explores new business opportunities. Liaises and works closely with the related operation departments ensuring guest's requests and expectations are being met. Handles guest and employee’s inquiries in a courteous and efficient manner, reporting complaints or problems if no immediate solution can be found and ensures a prompt follow-up. Maintains positive guest and colleague interactions with good working relationships. Marketing Conducts extensive competitor research and maintains excellent product knowledge of the company. Constantly monitors and evaluates local, national and international market trends, and the competitor sales initiatives, in order to make sure the sales remain competitive and cutting edge. Ensures a high level of exposure for the venues through direct sales solicitation via telephone, contracts and written communications.
- 14. Other Duties Establishes an efficient trace file to ensure that all business booked is properly tracked. Submits Sales report to GM Provides accurate reporting of business booked to the Sales Coordinator for weekly/monthly/yearly consolidation. Continuously seeks ways to maximize revenues and profits by cross selling and upselling other facilities and service. Maximizes the effectiveness of sales team members by developing each of their skills and abilities through the appropriate training, coaching, and/or mentoring. Assists to plan and implement effective training programs for sales team members in coordination with the Human resource training schedule if any. Ensures all employees maintain an updated awareness of product knowledge, current promotion, policy changes and appropriate internal communication. Maintains strong, professional relationships with the relevant representatives from competitors and other organizations, including tour operators and local travel agents. Carries out any other reasonable duties and responsibilities as assigned. June, 2014 Trainning inhouse for Pr, Sales Marketing at firms March, 2015 Acting as a tutor for Dr. Xuân Phương and Dr. Tiến Minh for Pr, Advertising, basic Marketing , communication marketing, Event course July, 2015 Team leader of Marketing - Saigontourist Holding
- 15. company 1. Write articles PR Event 2. Make a press conference 3. Complete the good work carried out internal PR 4. Planning, developing PR strategy 5. Capture Event 6. Join PR online (social networks, communication channels online modern PR) 7. Report Trip advisor 8. Give the idea of advertisements Saigontourist 9. Join writing, photography, media coverage for important events of the Corporation (the tasks arising out of Sales and Marketing Department) 10. Establish and build good relationships with the media the media 11. Handling the media crisis (if any) 12. Actively participate the program in response to "Together for communities" of SaigonTourist 13. Create a message, update information showing the operation of Saigontourist events page on facebook 14. Update the video clip on youtube of Saigontourist 15. Share of unit information, share aggregated information of Saigontourist up to personal facebook 16. Develop Social Media Marketing Strategy 17. Develop Digital marketing strategy through communication tools 18. Update, sharing new knowledge in the field of Sales & Marketing in the tourism industry, restaurants and hotels, resorts and entertainment. 19. Create exchanges, deep cohesion between the units in the system together and with Saigontourist Corporation. 20. Reaffirming the past 41 years, Saigontourist brand remains as strong and continuous development with more innovation and creativity in terms of "quality" and "quantity"
- 16. through media programs, events, club sales & marketing, community Saigontourist ENTERTAINMENT Tennis, STRATEGY BOOKS, Billiards, Swimming, MUSIC REFERENCES Full name : Huynh Thien Trieu Title : Regional Sales Manager Company : AVON Email : N/A Telephone : 0903034573 Type : Personal DESIRED SALARY SALES & MARKETING MANAGER PR MANAGER EVENT MANAGER HOTEL MANAGEMENT Negotiable Full time: 3000 USD Part time: 1500 USD JOURNALIST Part time: 100.000 vnd/ news(100-200 words) 300.000 vnd/ pr/ advertising article PHOTOGRAPHER Part time: 100.000 vnd/ photojournalism 2.000.000 vnd/day(8 hours from morning to evening): 600-700 pictures 500.000 vnd/ advertising picture, portrait picture