CW ppt 6 MEDIA & culture in the contemporary world and its impacts to society

CW ppt 6 MEDIA & culture in the contemporary world and its impacts to society

• 1.
  MEDIA AND CULTURE THE CONTEMPORARY WORLD
• 2.
  Culture refers tothe unified style of human knowledge, beliefs, and behavior from which people learn, and the ability to communicate knowledge to the next generations. Its development has been mainly influenced by media.
• 3.
  The word ‘media’means middle and is often used to describe its location between the media industry or institution creating the content (the sender) on the one hand and the audience member (or receiver) on the other (Cinque, n.d.). Media are the vehicles or channels which are used to convey information, entertainment, news, education, or promotional messages are disseminated; it includes every broadcasting and narrowcasting medium such as television, radio, newspapers, billboards, mails, telephone, fax, internet etc. (the main means of mass communication) (Mehraj, et al., 2014). Media fulfills several basic roles in our society –it provides an entertainment for the people, educates and informs the public, serves as a public forum to discuss important issues, and acts as a watchdog for government, business and institutions (y University of Minnesota, 2010).
• 4.
  Stages of MediaDevelopment Historically, media underwent five stages of development from the earliest forms to the complex one. These stages affect globalization progressively (Lule, 2014). The first stage started with oral communication. Language allowed humans to communicate and share information. Moreover, language became the most important tool for exploring the world and the different cultures. It helped people move and settle down. Oral communication led to markets, trade, and cross – continental routes.
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  Stages of MediaDevelopment The next stage is the invention of script. Distance became a hindrance to oral communication. Script allowed humans to communicate over a larger space and for a much longer duration. It allowed the permanent codification of economic, cultural, religious, and political practice. Knowledge, beliefs, and behaviors were written and made available for transmission to the next generation and to other nations and cultures. Third stage is printing press. The advent of printing press allowed continuous production, reproduction, and circulation of print materials. Written documents were produced in large volumes which gave everyone access to information that was only available to the wealth, powerful and religious. This era of media development had an impact in globalization by transforming various institutions such as schools, markets, businesses, churches, governments, and armies, among others.
• 6.
  Stages of MediaDevelopment Followed by the next stage, which is the emergence of electronic media as characterized by its use electricity. Electronic media includes the telegraph, telephone, radio, film, and television. The wide reach of these media continues to open up new perspectives in the economic, political, and cultural processes of globalization. Both radio and television became medium to observe international events.
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  Stages of MediaDevelopment The last stage is the digital media which relies on digital codes. It can be created, modified, and stored in any digital electronic device. Digitalized content is transmitted over the internet and computer networks. In politics, candidates often use this media as their campaign tools. In economics, it serves as a platform for advertisement of products and online business transactions.
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  HOW DOES DIGITALMEDIA OR “NEW MEDIA” AFFECT US? The term ‘new media’ comprises content that is created, stored or retrieved in digital form, encompassing text, still pictures, audio and video. New media forms are differentiated from legacy media in that they are instantaneous, globally accessible, fast and efficient ways of passing on news and information. New media has also created an almost virtual world. There are online games in which a person will be creating an avatar which serves as the person’s ‘alter ego’ living in a virtual world, offers an escape from the reality.
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  HOW DOES DIGITALMEDIA OR “NEW MEDIA” AFFECT US? Through the process of digitization, interactions from individuals from all over the world is possible and thus results in the integration of cultures. Pieterse (2004) asserts that the only outcomes of the influence of globalization on culture are cultural differentialism, cultural convergence, and cultural hybridity.
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  CULTURAL DIFFERENTIALISM views culturaldifference as immutable. As the West and non – Western civilizations interact or are brought in contract through globalization, clash of civilizations such as that of the West and Islam logically follows. CULTURAL CONVERGENCE suggests that globalization engenders a growing sameness of cultures. However, the culture of powerful and progressive countries becomes culture. Example is the Korean Pop Culture. Some Filipino adolescents prefer to style themselves like their South Korean idols. Most of them have also joined different fan clubs as to show their admiration and support of their Korean idols.
• 11.
  Cultural hybridity suggests thatglobalization spawns an increasing and ongoing mixing of cultures. An example of this is the Chabacano, a Spanish – based creole language of the Zamboanga City and of some hybridity in language prompted by the merging of two cultures. This trend will further bring about new cultural forms, not only in language but also in food, fashion, arts, music, among others.
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  These outcomes setthe dynamics between local and global cultural production. Glocalization, coined from globalization and localization, is a rather new concept brought about by the increased frequency of contact among cultures. This reinforces the fact that local cultures are not weak, static, or fixed; they are built and understood new each day in a globalized world (Lule, 2014). Local cultures continue to accommodate and assimilate cultures of the world due to globalization.
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  All in all,the five stages of development of media have greatly influenced the globalization of culture. From pamphlets to Facebook media has produced and reproduced cultural products around the globe. Moreover, the increase in cultural interactions generated by media results in outcomes that exhibit the vigor of local cultures influenced by the global culture.
• 14.
  Mention and discussthe negative effects of Digital Media in: 1. Culture 2. Education 3. Sexuality