The document discusses the influence of social media on consumer opinions and the development of a content-based sequential opinion influence framework for sentiment prediction using historical and current data. It highlights the limitations of existing models which often overlook the importance of content and long-term data, proposing new models utilizing CNN, LSTM, and TCNN that have shown superior performance in experiments. Additionally, it outlines various applications and methodologies in sentiment analysis, including preprocessing techniques, classification processes, and the significance of machine learning in understanding and predicting user sentiments.