Dainik Bhaskar Success Story by BK Arora May 2016
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This document discusses the transformation of Dainik Bhaskar newspaper from a traditional print publication to a digitally enabled media organization using SAP technologies. Some key points: - Dainik Bhaskar was an early adopter of technologies like color printing and reader surveys to transform the newspaper industry in India. - It has implemented various SAP solutions over the years to digitize processes across its media, textile, power and other businesses. - Currently its digital media and advertising platforms are fully integrated with SAP for online booking, payments, material management and billing. - The company believes that while formats like print may evolve, the core values of connectivity, analysis and results that
Dainik Bhaskar Success Story by BK Arora May 2016
- 1. B K Arora GM Technology [email protected] RUN BETTER WITH
- 2. News Paper Tech Journey • Information without using any Information Technology • News written by hand and composed on Phototypesetting Machines. • Imaging done using Photographic technique • Printed using Rotary Letterpress Machines
- 8. DB Printing Excellence STATEOFARTPRINTINGFACILITY Printing Centers 263Editions per Day 55 Lacs 62 75State-of-the-art printing machines 2.2Million Copies per Hour 4,712News Pages per Day 12 Ton Ink Consumption per Day 500 Ton News Print Consumption per Day 15KNews Paper Drop Points Copies per Day 2500Reporters
- 10. Zid Karo The result of “ZID” that Bhaskar is at this stage and similar with SAP as they are celebrating 20th Year in India. The Success Story of SAP is similar to Dainik Bhaskar. Bhaskar did Innovation and Transformation in the Indian Media Industry and became ➢ First News Paper in India to start Color printing in Year 1996 ➢ First News Paper in India to start Model having the Order from Readers before launching the Edition ➢ First News Paper in India to change the barricade of Language ➢ Passionate to Become Number 1 from Day 1 in every new launch
- 11. …..Zid Karo ➢ First News Paper in India to adopt SAP as ERP Application in Year 1999 ➢ First News Paper in India went on SAP EHP7 ➢ First News Paper in India to adopt the SAP Fiori Application ➢ First Media House in India to adopt SAP IS Media in Digital Business ➢ Would be first Media to go on HANA with IS Media in April 2017
- 12. Key Elements of Success Story of Edition Launch Secondary Research - To identify potential for a new player ➢ Study of demographics, psychographics, business potential etc Area-wise micro mapping of the town ➢ Classification-wise Households, commercial establishments etc Two rounds of pre-launch survey under a well defined model of Reader acquisition ➢ First Round – we cover the universe to know the need gaps and expectations ➢ Second Round – Connect again with the first phase result on what should the product be Success formula is the ➢ Scale of execution with help of latest Technology support ➢ Belief that we’ll be able to meet the expectation of our readers ➢ USP even after 20 Years of first such successful attempt at Jaipur Edition
- 13. Before entering the market, our team thoroughly study and analyse the market : a) Area Wise – Planning & Scanning SEC wise b) Households – Location wise c) Commercial - Road Side Markets, Hospital, Hotels, Shops, Malls, Industries /Corporate, Saloons, Cash Sale Points etc. We divide the City into N Geographical Division based on size of city further divide into Zones & Areas From where the Areas can be controlled affectively and to avoid unnecessary traveling to the field staff. We found opportunity and scope in the market through Readership and Circulation Analysis, we initiate a Ground Study of the market for the same. Ground Approach to Market
- 14. Two phase Survey is planned to connect readers with Bhaskar 1st Phase Survey Objective: To know the reader better and understand the need gap To backed up with huge brand noise in the town 2nd Phase Survey Objective: Connect them by meeting their expectations & book their Order pre-launch Book the under subscription Our “Approach” to Readers
- 15. Biscoman Building Dak Bungalow Chowk Jagat trade Centre Frazer Road The latest case of our Patna Edition Our Visibility in Patna Markets
- 16. Impact of our visibility in the Market
- 17. Is Print dying Print is growing @ 8.7% TV with 12.5% Radio with 21.2 % and Internet is growing @ 48.19% Source : AdClub The Competitor of Print is Social Media
- 19. 7 states, 30 stations the voice of India Fastest growing radio station in india to achieve break even in just 3 years. Gujarat •Rajasthan •Madhya Pradesh •Punjab Chhattisgarh •Maharashtra•Haryana Ahmedabad Surat Chandigarh Jalandhar Amritsar Bilaspur Raipur Gwalior Jodhpur Udaipur Kota Jaipur Ajmer Indore Bhopal Jabalpur Nagpur Nagpur
- 20. DB Digital, has nine digital portals with over 2million unique visitors. The website offers its readers with a rich experience of latest news, exhaustive views speckled with numerous photographs and videos that have meted out its success.
- 21. dbmobileapp From Newspaper to Being Paperless Contextual, Location Based, Customer Profiled Content 3.5 mn App downloads till date
- 22. Coal based thermal power plant in Chhattisharh - Operating THE POWER OF DREAMS 1,200 MW 1,320 MWCoal based thermal power plant in Madhya Pradesh(In-Progress) ? DB Power Limited is one of the leading energy players in India ? Committed to set up facilities at various strategic locations across India to generate around 5000 MW of coal based power ? The 1200 MW (2x600 MW) maiden coal based power project in Chhattisgarh is already operational ? The plan was Synchronized with coal
- 24. SAP Journey in Bhaskar Group Companies Year SAP Product Business 2001 Gone Live 4.0 b Media 2007 Gone Live ECC 6.0 IS Media Media Print 2011 Gone Live EHP 4 Textile 2014 Gone Live EHP 6 Power Generation 2015 Upgraded to EHP 7 Media 2015 Gone Live IS Media Digital Media 2016 Gone Live Fiori App Media
- 25. SAP Landscape @ Bhaskar HP Unix Oracle 12c SAP DMS NW/EP EHP 7 IS Media BI/BO Qlik 9.9 TB C - 84 M – 432 111 Plants 134 B Areas 107 S Orgs 80,000 Suppliers 8,50,000 Customers 30,000 Sales Orders
- 26. IS Media MAM Login Booking Scheduling Packages Schemes Online Payment Booking ID Created IN HOUSE COUNTERS FOR WALK IN Customers AUTO FLOW Approvals of Deals/ Discounts within SAP QLIK BI for Reports Discounts, Deals & Schemes. Upload /Create Material Credit/Cash Spot Invoicing CHANNEL PARTNERS & ADVT AGENCIES Create/Upload Material Material Approval Workflow Credit & Online Payment SELF SERVICE INTERFACE FOR END CUSTOMERS Schemes Upsell Translate Upload/Create Material Online Payment Email/ SMS After Publishing Ad Details with Page No. transferred to SAP and Invoice Generation Material Uploaded to PitStop for Pre flight. Material Renamed Auto Invoice sending within SAP to Advt Agencies with Epaper Link
- 27. SAP Application – Digital On Line Advt
- 28. SAP Architecture in Power Generation SAP Projects System SAP Plant Maintenance & Production Planning SAP Materials Management (Procurement & Inventory Management) Plant SCADA System / OSI PI SAP Finance & Controlling Module SAP Quality Management HR Application SAP Document Management System EHS SAP BI Reporting and Dashboard
- 29. Our values similar to SAP TRENDSETTER We continuouslystrive to be differentiators in terms of all our offerings, proactively incentivizing risk taking abilities and push the boundaries of our journalistic passion. RESULTORIENTED Have a clear focus on goals. We are metrics driven in our reader connect, business operations and in our measurement of stakeholder’s satisfaction. ANALYTICAL The group follows a logical and data driven approach inall its endeavors. CONNECTED Strive to establish a strong ground connect. Our finger is always on the pulse of our readers, customers, channel partners and employees.
- 30. Past is Waste Paper Present is News Paper Future is Question Paper but
- 31. Print and SAP will never Die thank you From an IT supported to IT Enabled to IT Led Organization