Dallas TechWeek - JoinPad
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The document discusses the evolution of augmented reality (AR) in business, highlighting the decline in project costs and the emergence of viable applications across various industries. It emphasizes the shift from experimental projects to verified business models driven by senior management support, resulting in reduced costs for AR hardware and software. Key use cases demonstrate AR's potential in sectors like energy, maintenance, and aviation, showcasing significant efficiency and cost savings.
Dallas TechWeek - JoinPad
- 1. AUGMENTED REALITY 2017 New Business Cases Driven by Technology Evolution and Dropping Project Costs GER M AN R ODR IGU EZ DAZ A
- 2. Active in the industrial sector since 2010, JoinPad provides Augmented Reality solutions for B&B customers Years of experience represented within the company: AR7 Our goal is to simplify our clients’ installation / maintenance / support processes, saving costs and improving efficiency by providing a single efficient AR interface delivering all the relevant information. INTERACTION DESIGN10+ IOT10 PROCESS ANALYSIS20+ W H O W E AR E
- 3. IN DU ST R IES AN D DEVEL OP MEN T AP P L IC AT ION R EF ER EN C E C L IEN T S & P AR T N ER S EnergyAutomotive TransportationOil&Gas Telecom Aviation
- 4. W H Y T H IS IS N OT A P R ESEN T AT ION F OR C ODER S…. Some of Ge rma n’ s be s t c ordi ng w ork …
- 5. GAR T N ER H YP E C YC L E F OR EMER GIN G T EC H N OL OGIES, 2017 AR is beyond the peak of inflated expectations The boost of high failure rate projects is passed us and we are left with plausible business cases and a strong and growing hardware base to build a market on.
- 6. MAR K ET VAL U E IN 2021: 1 0 8 B I L L I O N S $ AR: 83B $ VR: 25B $
- 7. GOOGL E Google Glass Only looking back at the last few months... Google glass after disappearing form the consumer world, came back to light with excellent and developed industrial projects. And is still a monocular smartglass…
- 8. GOOGL E Google Tango Google tango, while not having a market winner hardware, offer specs that let tablets have similar performance applications as what is available in smartglasses
- 9. MIC R OSOF T HoloLens HoloLens set a high bar when launched; now multiple manufacturers are improving the performance and offering sector oriented hardware for specific applications
- 10. F AC EB OOK AR Studio In rapid succession Facbook, Apple and Google launched AR consumer AR platforms, incorporating 3D, Slam and other capabilities into non-specific hardware
- 11. AP P L E ARKit
- 12. GOOGL E ARCore
- 13. 2016: P OK EMON GO 600M$ F IR ST T H R EE MON T H S Pokemon go, for industrial AR, meant a very significant awareness push in society about what the technology is about. It is very significant to have the general population thinking about the applications of AR.
- 15. Fortune 500 companies Executive Suite driven projects No verified business model ( Cost of the project > value created ) Mainly PoCs or Pilots Cost basis: Hardware: Smartglasses cost per unit >$3k-$5k-$15k. No smartphone; AR Software development: from $20k to $65k; AR project development (including interface design, feasibility analysis process redesign and other consulting) ranged from $30k-$50k. TYPICAL CUSTOMER IN 2014 IN DU ST R IAL W OR L D: EAR L Y P R OJ EC T S
- 16. AR Software: the essential components of an AR project are better understood and an array of internally developed and commercially available tools are available to the AR company, allowing them to improve costs and act as a software developer and integrator. Slam and indoor 3D mapping: often robust and incorporated in hardware; AR: from information overlays to sofisticated markerless solutions are now more stable and better fitted to the needed application; Interface design: Content Management Systems and integrated platforms are faster and puh out to customers many tasks. W H AT H AS C H AN GED
- 17. W H AT H AS C H AN GED Hardware: Efficiency driven : smartglasses cost is dropping and models as the ODG R9 are currently available with top performance for less than $2k. Furthermore, a broadening selection of hardware is now incorporating specifications needed for industrial markets (Ansi certifications, Atex). Support/occasional use: for this projects customers will use standard smartphones @ $0 extra cost for the company.
- 18. W H AT H AS C H AN GED AR Project Development: still has and will have consulting based customer/supplier interaction to achieve: Correct hardware selection (ergonomy, sotfware platform) Adequate interface (efficient interaction) Architecture and data security Process redesign and improvement Integration and data exchange with legacy software
- 19. W H AT H AS C H AN GED: SU MMAR Y Category Before Now Future Hardware $3k-$15k $0-$2k <$1k AR Software $20k-$50k $5k-$25k (or SAS based fees) Only extremely custom solutions will have a capex fee AR Project Development $30k-$60k $20k-$50k Consulting based activites to decrease only with AR experts inhouse
- 20. W H AT H AS C H AN GED TYPICAL CUSTOMER IN 2017 Large and midsize companies, international or distributed footprint New industries Functional leaders with senior management support: IT, Engineering, Maintenance, Product Managment and Operations departments Verified Business model with PoC. A Poc keeps leading the way but sustainable business models of the final solution are driving the decision AR projects are born already planning to become the next interface of ERP and other legacy software
- 21. W H AT H AS C H AN GED An AR project is a fundamental step as it determines the interface of the future. The same scale of change we went through, first when computers were incorporated and then smarphones changed the way we work, will impact the industries as the AR interface enters the business world. WHAT IS AN AR PROJECT FOR A COMPANY?
- 23. OBJECT RECOGNITION To recognize objects and provide contextual information; REMOTE ASSISTANCE Collaborative video streaming tool that enables on-field technicians to connect, receive real-time support from a remote experts; MACHINE LEARNING System for predicting malfunctions in relation to a historical data base; T EC H N OL OGY P IL L AR S INDOOR NAVIGATION System for navigation of complex environments through SLAM algorithm and its integration with environmental data (BIM integration); BRAINPAD SDK Redefining Arrakis SDK to integrate BrainPad services on different device types: smart glasses (from different vendors) smart phones and android / iOS tablets. BRAINPAD MODULES
- 24. ASSET MANAGEMENT IN HIGH VOLTAGE PLANT Siemens needed to deliver assets’ real-time data to on-field workers. Using BrainPad, we developed a solution for data filtering, management and visualization, making all the information about workorders and plant’s status available to on-field operators through an innovative AR interface. U SE C ASE Energy Sector
- 25. SECURE AND UNIVOCAL ACCESS TO ASSET DOCUMENTATION We were asked for a way to deliver absolute and unambiguous information about different kinds of assets. Using smart navigation, SLAM and object recognition algorithms we ensured to reduce errors and delivering the correct documentation. U SE C ASE Maintenance Sector
- 26. IMPROVE ACCESS TO COMPLEX WORK INSTRUCTIONS The Avio Aero’s MRO Center of Excellence in Brindisi needed to improve the operators’ access to work instructions. JoinPad’s solution enabled the fruition of content directly on the user’s field of view, this allow to perform hands-free operation while being able to access complex process’ documentation. U SE C ASE Aviation Sector
- 27. ENHANCE REMOTE SUPPORT ACCESS TO SHARED INFORMATION Alstom required to enhance the communication between remote and on-field workers during repair procedures. Thanks to JoinPad’s Smart Assistance, we augmented the capabilities of remote support, helping workers to perform complex maintenance processes, allowing on-field technicians to connect, share data and receive support from a remote expert through Augmented Reality. U SE C ASE Transportation Sector
- 28. An increased number of companies are exploring uses for AR, some are: Inspection companies O&G companies, service and technology suppliers Helicopter services Wind generators Facilities Management Data centers Telecom companies General industry machinery manufacturers Service industries …and we don’t even touch Gaming, Entertainment and Marketing EN Q U IR IES, P IL OT S AN D P OC s
- 29. - Logistics (3%-20% cost reduction) - Material picking efficiency enhanced by 3D navigation - Downtime reduced by using a single source of information - MRO (10%-20% cost reduction per unit) - Expert techs work remotely - Improve efficiency by using hands free interface - Enhanced and shorter training cycles - Support (Downtime Reduction) - Critical downtimes can be solved remotely. Significant savings potential in selected markets. - AR is the last step closing the gap and favoring remote assistance versus physical support OU R AC H IEVEM EN T S
- 30. German Rodriguez US Business Manager Cel: +1-817-7098941 Email: [email protected] JoinPad USA Dallas TX Augmented Reality Company www.joinpad.net EUROPE +39 3453984678 [email protected] USA +1 8177098941 [email protected] CHINA +86 13720753457 [email protected] BRAZIL +55 1195153-7337 [email protected]