DARQ power driving value for the Communications Industry
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The document discusses the role of DARQ technologies (Distributed ledger technology, Artificial Intelligence, Extended Reality, and Quantum Computing) in transforming the communications industry, emphasizing that 91% of executives are experimenting with these technologies. It highlights the need for organizations to adapt and leverage their existing digital foundations, particularly SMAC (Social, Mobile, Analytics, Cloud), to maximize the impact of emerging technologies. The report suggests that businesses should prioritize early-stage pilots and strategic planning to capitalize on the potential of DARQ innovations.
DARQ power driving value for the Communications Industry
- 1. DARQ POWERUnderstanding the DNA of DARQ to drive value for the Communications Industry #TechVision2019 Accenture.com/telcoblockchain
- 2. Accenture Technology Vision 2019 DARQ POWER Understanding theDNAof DARQ 1 GETTO KNOWME Unlockunique consumers andunique opportunities HUMAN+ WORKER Changethe workplace orhinderthe workforce SECUREUS TOSECUREME Enterprises arenotvictims, they’revectors MYMARKETS Meetconsumers’ needsatthe speedofnow TREND 2 TREND 3 TREND 4 TREND 5 TREND #TechVision2019 2www.accenture.com/technologyvision Are you ready for what’s next? The Post-Digital Era is upon us.
- 3. TREND 4 SECURE US TO SECURE ME Enterprises are not victims, they’re vectors TREND 3 HUMAN+ WORKER Change the workplace or hinder the workforce TREND 5 MYMARKETS Meet consumers’ needs at the speed of now TREND 2 GET TO KNOW ME Unlock unique consumers and unique opportunities #TechVision2019 TREND 1 DARQ POWER Understanding the DNA of DARQ accenture.com/technologyvision 3 91% are already experimenting with one of more DARQ technologies 86% agree digital demographics give their organizations a new way to identify market opportunities for unmet customer needs 72% agree their employees are more digital mature than their organization, resulting in a workforce that is “waiting” for the organization to catch up 28% Only 28% report that they know that their ecosystem partners are working diligently, like they are, to be compliant and resilient with regard to security 84% agree the integration of customization and real-time delivery is the next big wave of competitive advantage Communications Industry Research Results Accenture Technology Vision 2019
- 4. 6% 49% 45% Significantly accelerated Accelerated Stayed the same Slowed 6% 46% 48% 94%ofCommunications industryexecutivesreport thatthepaceofinnovation intheirorganizationshas acceleratedoverthepast threeyearsdueto emergingtechnologies accenture.com/technologyvision 4 How have emerging technologies changed the pace of innovation in your organization over the past three years? Global n = 6672; Communications n = 565 CommunicationsGlobal
- 5. 46% 33% 78%ofCommunications Industryexecutives agree SMAC has moved beyond adoption silos to become part of the core technology foundation for their organizations 45% 33% Agree Strongly Agree SMAC(Social,Mobile,Analytics,Cloud)has movedtothecore Please indicate the change SMAC technologies have made in your organization over the past five years #TechVision2019 accenture.com/technologyvision 5 28% 44% 21% 5% 1% 1% 28% 46% 19% 5% 1% 1% 1 - Transformational 2 - Extensive 3 - Incremental 4 - No noticeable impact 5 - Negative impact 6 - Don't know Communic ations Communications Global Global n = 6672; Communications n = 565 Global 79% 78%
- 6. #TechVision2019 New technologies are catalysts for change, offering extraordinary new business capabilities. Distributed ledger technology, artificial intelligence (AI), extended reality (XR) and quantum computing will be the next set of new technologies to spark a step change, letting businesses reimagine entire industries. DARQ POWER Understanding the DNA of DARQ TREND 1 accenture.com/technologyvision 6
- 7. #TechVision2019 accenture.com/technologyvision Individually, these four technologies represent opportunities for businesses to differentiate their products and services. Collectively, they will open new pathways into the future. DISTRIBUTED LEDGERS Distributed ledgers will expand networks by eliminating the need for trusted third parties ARTIFICIAL INTELLIGENCE (AI) AI already plays a role in optimizing processes and influencing strategic decision-making EXTENDED REALITY (XR) Extended reality, an immersive technology, creates entirely new ways for people to experience and engage with the world around them QUANTUM Quantum technology will usher in novel ways to approach and solve the hardest computational problems 7 DARQ technologies will be key post-digital differentiators.
- 8. 8 TECHNOLOGIESRANKEDBYEXECUTIVESINTERMS OFWHICHWILLHAVETHEGREATESTIMPACTON THEIRORGANIZATIONOVERTHENEXT3YEARS 28% 15% 29% 25% 26% 17% 28% 26% 24% 24% 22% 27% 19% 41% 18% 19% Distributed Ledgers / Blockchain Artificial Intelligence Extended Reality Quantum Computing Greatest impact Second greatest impact Third greatest impact Fourth greatest impact 33% 13% 27% 25% 22% 19% 32% 25% 24% 24% 22% 28% 19% 43% 17% 19% Distributed Ledgers / Blockchain Artificial Intelligence Extended Reality Quantum Computing When asked to rank which of the DARQ technologies will have the greatest impact on their organization over the next three years, 43% of Communications Industry executives ranked AI number one Global Communications Global n = 6672; Communications n = 565 accenture.com/technologyvision
- 9. Like SMAC, DARQ technologies will be greater together than they are separately SomeDARQtechnologiesmayseemmore impactfultoday,butexploringallfourwillbe crucialtotakeadvantageofcombinatorialeffects How do you anticipate the combination of DARQ technologies will transform your organization over the next three years? #TechVision2019 accenture.com/technologyvision 9 28% 41% 23% 5% 1% 1% 30% 43% 20% 5% 1% 1% 1 - Transformational 2 - Extensive 3 - Incremental 4 - No noticeable impact 5 - Negative impact 6 - Don't know Communications Global Global n = 6672; Communications n = 565
- 10. 2% 18% 24% 25% 22% 7% Adopted across multiple business units Adopted in one business unit Piloting Evaluating or planning to pilot Not planning or evaluating for adoption Don't know 1% 18% 24% 27% 24% 5% 91% of Communications Industry executives are currently experimenting with one or more DARQ technologies accenture.com/technologyvision 10 Please indicate your organization’s stage of adoption for each of the following emerging technologies today Artificial Intelligence Distributed Ledgers/Blockchain Extended Reality 3% 15% 23% 27% 23% 9% 2% 16% 27% 25% 22% 8% 3% 13% 22% 27% 24% 11% 2% 15% 26% 27% 21% 9% Communications Communications Communications Global n = 6672; Communications n = 565 Global Global Global
- 11. When DARQ technologies reach maturity, they will spark a step change, offering businesses major opportunities. This has happened before. During the digital revolution, social, mobile, analytics, and cloud (SMAC) combined to enable a step change in business. Now, DARQ technologies will impact the same areas of business as SMAC. When DARQ technologies mature and converge, they will spark another step change. #TechVision2019 11www.accenture.com/technologyvision
- 12. 89% of businesses are already experimenting with one or more DARQ technologies. • According to our survey, 67 percent of companies report that AI is being piloted or adopted in their organization. • Distributed ledger investments are exploding, with blockchain and cryptocurrency startups alone collecting almost $3.9 billion in the first three-quarters of 2018, nearly three times the total for 2017. Why start now? The first wave of businesses using DARQ to drive differentiation is already here. 12www.accenture.com/technologyvision #TechVision2019
- 13. 92% of executives say SMAC technologies are still considered a competitive differentiator for their organization. In the post-digital age, “digital” will be a core expectation of being in business. But that doesn’t mean that the value of SMAC investments is over. Strong SMAC foundations will let businesses explore DARQ technologies while they are still in early stages—a must if they want to stay ahead of competitors. Not only does this give businesses a head start with DARQ, it also creates new value from previous investments, extending the digital business into the future. To get started, businesses can use their previous digital investments as a springboard for early forays into DARQ. #TechVision2019 13www.accenture.com/technologyvision
- 14. Many ignored SMAC for too long. How can businesses avoid this mistake with DARQ? Companies can work on developing new DARQ- enabled capabilities as soon as the maturing technologies make them possible. Companies can push the development of DARQ technologies forward, and discover new capabilities, by experimenting with combinatorial effects. Companies can explore ways to support their DARQ experiments with technologies they have already invested in, using their digital foundations to launch meaningful pilots early on. #TechVision2019 14www.accenture.com/technologyvision
- 16. • Early-stage DARQ pilots will heavily rely on SMAC practices. Prioritize the completion of ongoing digital transformation efforts. • Consider where businesses in the Communications Industry stumbled with SMAC adoption at the beginning of the digital revolution, and what pitfalls were difficult or impossible to recover from. This will help you build roadmaps for the growth of DARQ technologies, and ultimately determine the optimal time to involve your business in each one. Is your digital foundation ready for DARQ?1 #TechVision2019 16www.accenture.com/technologyvision
- 17. • Decide whether you will buy or build your own AI tools, taking AI training and security requirements into account. • Explore different XR use cases in the enterprise. Depending on how you expect to use XR throughout your business, decide whether you should begin building an in-house team to design XR experiences, or establish vendor contracts. • Begin identifying the best use cases for distributed ledger technology in your industry. Will you use it internally or to pivot quickly between many business partnerships? • Establish relationships with leading quantum cloud vendors and explore new quantum computing capabilities as they are made available. Determine how your organization will access the DARQ technologies that are relevant for your business, keeping in mind their different levels of maturity. 2 #TechVision2019 17www.accenture.com/technologyvision
- 18. • Approach hiring, training, and employee retention with DARQ in mind. As the technologies become more pervasive, expertise will be increasingly in demand. • As recruiting DARQ talent becomes more competitive, consider training programs to reskill your current employees and incentivize them to stay. How are you adding DARQ skills to your current workforce?3 #TechVision2019 18www.accenture.com/technologyvision
- 19. • DARQ technologies have the potential to transform whole industries from the ground up. Start a future-looking program dedicated to scenario planning. Task the team with exploring different possible futures for your organization, driven by the industry-level impact of DARQ. • Steer your industry toward your company’s preferred future with strategic combinations of DARQ technologies. Evaluate each combination, taking into account what can be implemented today and what capabilities they will enable as they mature. Use this information as you build your overall DARQ strategy. How can you use DARQ to shape the future of the Communications Industry? 4 #TechVision2019 19www.accenture.com/technologyvision
- 20. Find out more about DARQ Power at: www.accenture.com/darq #TechVision2019 www.accenture.com/technologyvision www.accenture.com/telecoms www.accenture.com/telcoblockchain Copyright © 2019 Accenture. All rights reserved. THANKYOU
- 22. Copyright © 2018 Accenture. All rights reserved. 22
- 23. 23 THESURVEYWASFIELDEDOCTOBER– DECEMBER2018 Global n = 6672 14 34 14 34 14 11 29 14 30 31 31 7 8 30 8 8 5 10 8 38 30 11 7 10 30 99 Argentina Australia Austria Brazil Canada Chile China Colombia France Germany India Indonesia Ireland Japan Malaysia Poland Portugal Saudi Arabia Singapore South Africa Spain Switzerland Thailand United Arab Emirates United Kingdom United States 137 334 81 306 296 133 411 133 318 329 297 60 116 295 61 30 67 56 109 62 284 264 96 60 133 372 1 832 Argentina Australia Austria Brazil Canada Chile China Colombia France Germany India Indonesia Ireland Japan Malaysia Peru Poland Portugal Saudi Arabia Singapore South Africa Spain Switzerland Thailand United Arab Emirates United Kingdom United States Communications n = 565 113 198 784 132 602 78 143 529 577 130 166 131 82 86 535 655 52 311 565 130 166 507 Aerospace & Defense Automotive Banking Chemicals Consumer Goods & Services Healthcare Payor Healthcare Provider Industrial Equipment Insurance Life Sciences Media Metals & Mining Oil & Gas – Downstream Oil & Gas – Upstream Public Service (Not… Retail Semiconductors Software and Platforms… Telecommunications Transportation passenger Travel (including Airlines,… Utilities 565Telecommunications Respondent LocationRespondent Location Industry Industry
- 24. 24 THESURVEYWASFIELDEDOCTOBER– DECEMBER2018 Revenue Title Job Global n = 6672 Communications n = 565 37% 18% 19% 19% 3% 1% 3% $1-$5.9 billion $6-9.9 billion $10-$19.9 billion $20-$49.9 billion $50 billion or more $250 million-$500 million $500 million-$999 million 30% 70% Business IT 20% 17% 16% 10% 7% 7% 5% 5% 5% 3% 3% 1% 1% 1% Director, IT Chief Information Officer Chief Technology Officer Director of Technology Chief Operating Officer Chief Marketing Officer Chief Finance Officer Chief Information Security Officer Chief Strategy Officer Director of Business Function (Non IT-related) Director, Line of Business (Non IT- related) Chief Security Officer Chief Mobility Officer Other C-suite title Revenue Title Job 35% 19% 17% 22% 3% 1% 3% $1-$5.9 billion $6-9.9 billion $10-$19.9 billion $20-$49.9 billion $50 billion or more $250 million-$500 million $500 million-$999 million 49% 51% Business IT 13% 13% 13% 11% 9% 8% 7% 7% 6% 4% 3% 2% 1% 1% Chief Information Officer Chief Operating Officer Director, IT Chief Technology Officer Chief Finance Officer Director of Business Function (Non IT-related) Director of Technology Chief Marketing Officer Director, Line of Business (Non IT- related) Chief Strategy Officer Chief Information Security Officer Chief Security Officer Chief Mobility Officer Other C-suite title