data analysis presentation: Dell case study
- 1. DATA ANALYSIS DELL case study ATTINETTI Alexandre BALLIET Maxime BENKAOUMA Nadège CECILE Kevin
- 3. how many total hours per week do you spend online? In this table, we can see that 37.4 % of the sample spends 1 to 5 hours per week on the Internet, which accounts for 139 consumers and only 19 of the total (372) spend more than 41 hours per week
- 4. Purchasing intention •We can say that most of the people are not ready to buy a DELL computer which is 10% higher. •There is no difference between male and female.
- 5. Is the income has an impact on purchasing ? • We could observe that there aren’t any link between this those variables. • In order to confirm this hypothesis we will get a multiple regression.
- 6. With an Adjusted R square of 1,6% we cannot show that the income and the gender have an impact of the purchase of DELL computer 10% higher. Multiple regression
- 7. Multiple regression Moreover the Tolerance is inferior to 0.2 so this hypothesis is rejected.
- 8. Is satisfaction depending on the age ? In this table; we saw that 56% of the sample is very satisfied with DELL and only 4% are dissatisfied and only 4 people which have less than 20 years old are dissatisfied.
- 9. Chi square test Following the Chi square test, the age depends on 39, 4% of the customer satisfaction
- 10. Chi square test Following the Chi square test, the level of significance 0.972 > 0.05. so we can not reject the null hypothesis. Satisfaction and age are independent Hypothesis: H0: satisfaction and age are independent.
- 11. Relation between satisfaction and grade of school We can that people coming from several high schools are very satisfied with DELL.
- 12. Purchase decision again 334 people answer this question. In general everyone is ready to buy a DELL computer once again. It shows that DELL has a large range of products
- 13. With the previous analysis we can see that if the price of DELL computer increases of 10%, 60% of the sample will not purchase a DELL computer. They should keep the same price in order to win the DELL customer’s loyalty. DELL should focus on young people because they are very satisfied with DELL Computer Dell should focus on graduated people because they can use DELL at work for their job or at home and they have skills to use it. Dell may be reducing their price to get more customers especially since the creation of Apple and their MacBook. Keep their strategy and produce a computer for every social-professional groups. Recommendations
- 14. Thank to this study we can see that DELL is very appreciate from the customers no matter age, gender or incomes. DELL should keep the same prices because customers are not flexible to an evolution of the price especially in this area with a lot of competitors (Apple, HP). We can say that Dell has a good strategy because they focus on a wide range of the population and if they want to increase the price they have to increase their computers with new software or functions. To conclude, customer’s expectations are very important to DELL Company, it is the main point of their strategy. Conclusion
- 15. Thank you for your attention