Data analytics
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The document discusses the importance of big data and data analytics in United States presidential election campaigns, highlighting how the Obama campaign utilized these tools in 2012 to effectively target voters and influence their decisions. It emphasizes the role of social media and micro-targeting in modern campaigning and notes that the Democratic Party has a significant advantage in data resources compared to Republicans. Canopus Infosystems offers services to help organizations analyze and leverage their voter and customer data for more effective campaigning.
Data analytics
- 1. BIG DATA AND DATA ANALYTICS AN EXPERT APPROACH TO UNITED STATES PRESIDENTIAL ELECTION CAMPAIGNS Canopus InfoSystems Pvt. Ltd.
- 2. WHAT IS DATA ANALYTICS? • A process of collecting, examining, analyzing and organizing large data sets containing a variety of data types. • Big Data, to uncover hidden patterns • Finding correlations in highly disjointed data • Capture personalized user behaviors • Identify market and public trends • Identify Customer preferences, orientation and interests • Other useful business, social, atmospheric, geographical information. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 3. DATA FORMAT OR SIZE MATTERS? • Very large data, from terabytes to zettabytes • Diverse sets that includes many different types of data including structured and non-structured data. • Streamed or batch data, highly disjointed data. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 4. BIGDATA ANALYTICS DID IT FOR OBAMA IN 2012 ! • Obama campaign successfully employed big data analytics at greater level in 2012 • This helped winning him 2012 presidential election by influencing people and get them to vote. • His campaign was majorly relied on technology. • Bigdata analytics helped them in campaigning, fund raising. • Their technology team captured a large amount of online data, user registration data, user’s online habits and used that data in identification of favourable voters. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 6. PLAN SOCIAL MEDIA CAMPAIGNS • Social media plays a prominent role in election. • Social media presence of electoral candidate impacts a lot of users. • The way candidates interact with their followers matters a lot. • People are most likely go for voting if their friends are doing the same. • What people likes, what blogs they visits, how they are responding to political questions and comments ? • Data mining from social media HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 7. PLAN CAMPAIGNING WITH BIG DATA ANALYTICS • Campaigns mostly cares about three types of people: Donors, Voters and Volunteers • Analytics provide you insights, how often someone votes, how often they support campaigns and cause. • Whether they’ve volunteered before ? • Volunteers gathers information related to voters such as, the issues they care about? • Analytics engineers gather all such type of data and run data models against their entire database and identify the voters for likelihood that they will vote for their campaign and then target them and build relationship. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 8. HILLARY CLINTON OR DONALD TRUMP? • Following the Obama’s campaigns, democrats have a large amount of information about voters from their previous big data analytics models. • Hilary has inherited the database Mr. Obama’s analytics team built during his campaigns. • Republicans are way behind in terms of the voters database than Democrats (Their 2012 campaign built a fully merged database). • Obama’s team built a database connecting personal information from traditional sources, such as user’s online behaviour, marketing data, voter’s social media posts, reports from field surveys, exit polls plus commercial consumer data of the sort that online retailers and credit agencies use. • That allowed targeting of the most persuadable voters. • On the other hand Mr. Trump uses social media brilliantly but democrats have the edge on using the smarter use of data. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 9. HOW CANOPUS CAN HELP? • We help organize and interpret your customer, voter and volunteer data. • Help you find new opportunity to involve your voters, customers and organizing data driven campaigns. • Our engineering team works to develop the robust algorithms, analytics and systems that captures large amount of data and design the data models that gives you right insight to your data. HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS
- 10. GET MOST VALUABLE INFORMATION OUT OF YOUR RAW DATA, WITH CANOPUS DATA INSIGHT HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS Email Us: [email protected]