This document discusses data collection and sampling techniques used in research. It defines primary and secondary data, as well as qualitative and quantitative data. Several primary data collection methods are described, including surveys, interviews, focus groups, observation, experiments, diaries, and case studies. Secondary data collection involves obtaining published information from sources like books, journals, and government records. The document also explains probability sampling techniques like simple random sampling, systematic sampling, stratified random sampling and cluster sampling. Non-probability sampling techniques include quota sampling, snowball sampling, convenience sampling, and purposive sampling.