Data Collection and
Sampling Technique
INTRODUCTION
Different methods for gathering information regarding
specific variables of the study aiming to employ them in
the data analysis phase to achieve the results of the
study, gain the answer of the research questions or test
the hypotheses are referred to as data collection. Data
collection and sampling techniques as a main stage in
research can overshadow the quality of achieving results
by decreasing the possible errors which may occur during
a research project.
∞ Identify the type of data
collection method to be used in
different studies/researches.
∞ Apply the appropriate sampling
technique during data
collection
Qualitative Data
This type of data answers to
"how and why" questions in a
research study and mostly
covers data regarding
feelings, perceptions, and
emotions using unstructured
approaches such as
interviews for data collection.
Quantitative
Data
Numerical data
which is
mathematically
generated and
computed.
Types of Data
DATA COLLECTION METHODS
Secondary
Data
Collection
Primary
Data
Collection
PRIMARY DATA
Data that is not published yet and is the first-hand
information which is not changed by any individual
is known as primary data. Using primary sources,
helps to gain high-quality data which can improve
results, and you also have the opportunity to add
further data when required during the research
procedures. To achieve primary data, different
sources can be used such as experiments,
surveys, interviews, and questionnaires.
SECONDARY DATA
Secondary data is the data gathered from
published sources meaning that the data is
already gathered by someone else for
another reason and can be used for other
purposes in a research as well. There are
different sources of secondary data such as
records, books, research articles, and internet
articles.
PRIMARY DATA COLLECTION
Primary data collection is based on the
processes by which you gather data yourself
for your purpose of study and no one has
access to use this data until it is published
and both qualitative and quantitative
approaches are used for this purpose.
QUESTIONNAIRE METHOD
The questionnaire is one of the
common devices for collecting information
and a form or instrument including a set of
questions and secure answers that
respondents (from a specific population) fill
to give the researcher information needed
for the study.
In interviews, as a fundamental way of social
interaction, questions are asked and data is
collected using provided answers and it is in
contrast to the questionnaire with indirectly
collected data methodology. There are different
ways to record interviews including paper-based,
self-reports, and tape-record interviews, etc.
Researchers rely on interviews, generally, when
they face complex or sensitive concepts and need
detailed and high-status information.
FOCUS GROUP DISCUSSION (FGD)
Mixture of interviewing and observation. This
method is used to discover human behavior,
attitudes, and respondents facing a particular
concept. This in-depth field method gathers a
group of individuals, normally between 6-12
people in each group, commonly with a
shared characteristic such as sex, age, and
educational status to discuss a specific study
field.
OBSERVATIONAL METHOD
In these techniques, first-hand data is gathered through
the observation of events, behaviors, interactions,
processes, etc. directly to obtain an understanding of
the concepts. Generally, observation helps the
researcher to find out what is going on in the
surrounding environment; however, as a data collection
method, it is further than just listening and looking. This
method includes an engagement with the setting, a
clear expression of the events, technical
improvisations, high attention, and good recording.
A survey simply is an appropriate method to
determine feelings, opinions, and thoughts. They
can provide a large volume of data using
telephone calls, emails, or face-to-face interviews.
Overall, in both formative and summative phases
of a study, surveys are useful when it is required to
collect information from a large target population,
and detailed and in-depth data are not necessary
in the project.
CASE STUDIES
Case studies give you the opportunity to
investigate issues deeply and descriptively. It
covers different concepts ranging from
individual(s) to organizations and sectors when
the number of sites is small. As they develop a
real-world context by observing what happens
there and also interviewing the participants, they
can help the researcher to study the site
precisely and obtain deep explorations.
EXPERIMENTAL METHOD
In this method, the researcher can
create a research situation, choose the
participants and manipulate the
independent variables (often limited and
small numbers) which can affect a
dependent one and explore how they
overshadow the dependent variable.
DIARIES
These self-administered questionnaires
ask participants to fill out the forms in two
different situations. First, event-based
ones ask to fill in when something
happens. The second type is known as
time-based diaries which should be filled
at a particular time frame or interval.
MEMO MOTION STUDY
This method is also known as
spaced-shot photography, and uses
a camera to analyze a long process.
As a tool of time, it uses film material
for study purposes. Nowadays, this
technique is used commonly, as
many of the current settings can
address the required conditions.
TIME AND MOTION STUDY
This method uses different techniques
and standards to simplify the industrial
processes, improve employees'
motivation, and gain better efficiency.
For this purpose, you need to look at
your activities well and find the areas
which can improve to gain higher
efficiency.
SECONDARY DATA COLLECTION
The secondary data is defined as the
data gathered from published
sources. Secondary data are
gathered using secondary data
methods. This gathered data can be
from both qualitative sources such as
interview reports and quantitative
sources data such as the census.
• Books
• Published Printed
Sources
• Journals/Periodicals
• Magazines/Newspapers
• Published Electronic
Sources
• E-Journals
• General Websites
• Weblogs
• Government Records
Is there any question?
SAMPLING
Taking a subset from chosen sampling
frame or entire population is called
sampling. Sampling can be used to
make inference about a population or to
make generalization in relation to
existing theory. In essence, this depends
on choice of sampling technique.
SAMPLING TECHNIQUES
Probability
Sampling
Non-
Probability
Sampling
PROBABILITY SAMPLING
Probability sampling means that every item in
the population has an equal chance of being
included in sample. One way to undertake
random sampling would be if researcher was
to construct a sampling frame first and then
used a random number generation computer
program to pick a sample from the sampling
frame.
SIMPLE RANDOM
SAMPLING
The simple random
sample means that every
case of the population
has an equal probability
of inclusion in sample.
Systematic sampling is where every
nth case after a random start is
selected. For example, if surveying a
sample of consumers, every fifth
consumer may be selected from your
sample. The advantage of this
sampling technique is its simplicity.
STRATIFIED RANDOM SAMPLING
Stratified sampling is where the population is
divided into strata (or subgroups) and a
random sample is taken from each subgroup.
Stratified sampling is often used where there
is a great deal of variation within a
population. Its purpose is to ensure that
every stratum is adequately represented.
CLUSTER SAMPLING
Cluster sampling is where the whole
population is divided into clusters or
groups. Subsequently, a random sample
is taken from these clusters, all of which
are used in the final sample. Cluster
sampling is advantageous for those
researchers whose subjects are
fragmented over large geographical areas
as it saves time and money.
MULTI-STAGE SAMPLING
Multi-stage sampling is a process of
moving from a broad to a narrow
sample, using a step by step
process. The main purpose of multi-
stage sampling is to select samples
which are concentrated in a few
geographical regions.
NON-PROBABILITY SAMPLING
Non probability sampling is often
associated with case study research
design and qualitative research. With
regards to the latter, case studies tend to
focus on small samples and are intended
to examine a real life phenomenon, not to
make statistical inferences in relation to the
wider population.
QUOTA SAMPLING
Quota sampling is a non-random
sampling technique in which
participants are chosen on the basis
of predetermined characteristics so
that the total sample will have the
same distribution of characteristics
as the wider population.
SNOWBALL SAMPLING
Snowball sampling is a non-random
sampling method that uses a few cases
to help encourage other cases to take
part in the study, thereby increasing
sample size. This approach is most
applicable in small populations that are
difficult to access due to their closed
nature, e.g. secret societies and
inaccessible professions.
CONVENIENCE SAMPLING
Convenience sampling is selecting participants
because they are often readily and easily
available. Typically, convenience sampling tends
to be a favored sampling technique among
students as it is inexpensive and an easy option
compared to other sampling techniques.
Convenience sampling often helps to overcome
many of the limitations associated with research.
PURPOSIVE or
JUDGEMENTAL SAMPLING
Purposive or judgmental sampling is a
strategy in which particular settings persons
or events are selected deliberately in order to
provide important information that cannot be
obtained from other choices. It is where the
researcher includes cases or participants in
the sample because they believe that they
warrant inclusion.
Is there any question?
Activity:
Determine the following if it is Primary
Data (PD) or Secondary Data (SD).
1. Magazines
2. Experiment
3. Survey
4. Books
Determine the following if it is
Probability Sampling (PS) or Non
Probability Sampling (NPS).
5. Quota Sampling
6. Systematic Sampling
7. Convenience Sampling
8-10.
Give at least three primary data
collection method.
ASSIGNMENT
1. What have you learned about the
lesson “Data Collection and
Sampling Technique.”
2. Which do you think is the easiest
method in data collection? Why?
Which is the hardest? Why?
THANK
YOU

Data Collection and Sampling Techniques Demo ppt.pptx

  • 1.
  • 2.
    INTRODUCTION Different methods forgathering information regarding specific variables of the study aiming to employ them in the data analysis phase to achieve the results of the study, gain the answer of the research questions or test the hypotheses are referred to as data collection. Data collection and sampling techniques as a main stage in research can overshadow the quality of achieving results by decreasing the possible errors which may occur during a research project.
  • 3.
    ∞ Identify thetype of data collection method to be used in different studies/researches. ∞ Apply the appropriate sampling technique during data collection
  • 4.
    Qualitative Data This typeof data answers to "how and why" questions in a research study and mostly covers data regarding feelings, perceptions, and emotions using unstructured approaches such as interviews for data collection. Quantitative Data Numerical data which is mathematically generated and computed. Types of Data
  • 5.
  • 6.
    PRIMARY DATA Data thatis not published yet and is the first-hand information which is not changed by any individual is known as primary data. Using primary sources, helps to gain high-quality data which can improve results, and you also have the opportunity to add further data when required during the research procedures. To achieve primary data, different sources can be used such as experiments, surveys, interviews, and questionnaires.
  • 7.
    SECONDARY DATA Secondary datais the data gathered from published sources meaning that the data is already gathered by someone else for another reason and can be used for other purposes in a research as well. There are different sources of secondary data such as records, books, research articles, and internet articles.
  • 8.
    PRIMARY DATA COLLECTION Primarydata collection is based on the processes by which you gather data yourself for your purpose of study and no one has access to use this data until it is published and both qualitative and quantitative approaches are used for this purpose.
  • 9.
    QUESTIONNAIRE METHOD The questionnaireis one of the common devices for collecting information and a form or instrument including a set of questions and secure answers that respondents (from a specific population) fill to give the researcher information needed for the study.
  • 10.
    In interviews, asa fundamental way of social interaction, questions are asked and data is collected using provided answers and it is in contrast to the questionnaire with indirectly collected data methodology. There are different ways to record interviews including paper-based, self-reports, and tape-record interviews, etc. Researchers rely on interviews, generally, when they face complex or sensitive concepts and need detailed and high-status information.
  • 11.
    FOCUS GROUP DISCUSSION(FGD) Mixture of interviewing and observation. This method is used to discover human behavior, attitudes, and respondents facing a particular concept. This in-depth field method gathers a group of individuals, normally between 6-12 people in each group, commonly with a shared characteristic such as sex, age, and educational status to discuss a specific study field.
  • 12.
    OBSERVATIONAL METHOD In thesetechniques, first-hand data is gathered through the observation of events, behaviors, interactions, processes, etc. directly to obtain an understanding of the concepts. Generally, observation helps the researcher to find out what is going on in the surrounding environment; however, as a data collection method, it is further than just listening and looking. This method includes an engagement with the setting, a clear expression of the events, technical improvisations, high attention, and good recording.
  • 13.
    A survey simplyis an appropriate method to determine feelings, opinions, and thoughts. They can provide a large volume of data using telephone calls, emails, or face-to-face interviews. Overall, in both formative and summative phases of a study, surveys are useful when it is required to collect information from a large target population, and detailed and in-depth data are not necessary in the project.
  • 14.
    CASE STUDIES Case studiesgive you the opportunity to investigate issues deeply and descriptively. It covers different concepts ranging from individual(s) to organizations and sectors when the number of sites is small. As they develop a real-world context by observing what happens there and also interviewing the participants, they can help the researcher to study the site precisely and obtain deep explorations.
  • 15.
    EXPERIMENTAL METHOD In thismethod, the researcher can create a research situation, choose the participants and manipulate the independent variables (often limited and small numbers) which can affect a dependent one and explore how they overshadow the dependent variable.
  • 16.
    DIARIES These self-administered questionnaires askparticipants to fill out the forms in two different situations. First, event-based ones ask to fill in when something happens. The second type is known as time-based diaries which should be filled at a particular time frame or interval.
  • 17.
    MEMO MOTION STUDY Thismethod is also known as spaced-shot photography, and uses a camera to analyze a long process. As a tool of time, it uses film material for study purposes. Nowadays, this technique is used commonly, as many of the current settings can address the required conditions.
  • 18.
    TIME AND MOTIONSTUDY This method uses different techniques and standards to simplify the industrial processes, improve employees' motivation, and gain better efficiency. For this purpose, you need to look at your activities well and find the areas which can improve to gain higher efficiency.
  • 19.
    SECONDARY DATA COLLECTION Thesecondary data is defined as the data gathered from published sources. Secondary data are gathered using secondary data methods. This gathered data can be from both qualitative sources such as interview reports and quantitative sources data such as the census.
  • 20.
    • Books • PublishedPrinted Sources • Journals/Periodicals • Magazines/Newspapers • Published Electronic Sources • E-Journals • General Websites • Weblogs • Government Records
  • 21.
    Is there anyquestion?
  • 22.
    SAMPLING Taking a subsetfrom chosen sampling frame or entire population is called sampling. Sampling can be used to make inference about a population or to make generalization in relation to existing theory. In essence, this depends on choice of sampling technique.
  • 23.
  • 24.
    PROBABILITY SAMPLING Probability samplingmeans that every item in the population has an equal chance of being included in sample. One way to undertake random sampling would be if researcher was to construct a sampling frame first and then used a random number generation computer program to pick a sample from the sampling frame.
  • 25.
    SIMPLE RANDOM SAMPLING The simplerandom sample means that every case of the population has an equal probability of inclusion in sample.
  • 26.
    Systematic sampling iswhere every nth case after a random start is selected. For example, if surveying a sample of consumers, every fifth consumer may be selected from your sample. The advantage of this sampling technique is its simplicity.
  • 27.
    STRATIFIED RANDOM SAMPLING Stratifiedsampling is where the population is divided into strata (or subgroups) and a random sample is taken from each subgroup. Stratified sampling is often used where there is a great deal of variation within a population. Its purpose is to ensure that every stratum is adequately represented.
  • 28.
    CLUSTER SAMPLING Cluster samplingis where the whole population is divided into clusters or groups. Subsequently, a random sample is taken from these clusters, all of which are used in the final sample. Cluster sampling is advantageous for those researchers whose subjects are fragmented over large geographical areas as it saves time and money.
  • 29.
    MULTI-STAGE SAMPLING Multi-stage samplingis a process of moving from a broad to a narrow sample, using a step by step process. The main purpose of multi- stage sampling is to select samples which are concentrated in a few geographical regions.
  • 30.
    NON-PROBABILITY SAMPLING Non probabilitysampling is often associated with case study research design and qualitative research. With regards to the latter, case studies tend to focus on small samples and are intended to examine a real life phenomenon, not to make statistical inferences in relation to the wider population.
  • 31.
    QUOTA SAMPLING Quota samplingis a non-random sampling technique in which participants are chosen on the basis of predetermined characteristics so that the total sample will have the same distribution of characteristics as the wider population.
  • 32.
    SNOWBALL SAMPLING Snowball samplingis a non-random sampling method that uses a few cases to help encourage other cases to take part in the study, thereby increasing sample size. This approach is most applicable in small populations that are difficult to access due to their closed nature, e.g. secret societies and inaccessible professions.
  • 33.
    CONVENIENCE SAMPLING Convenience samplingis selecting participants because they are often readily and easily available. Typically, convenience sampling tends to be a favored sampling technique among students as it is inexpensive and an easy option compared to other sampling techniques. Convenience sampling often helps to overcome many of the limitations associated with research.
  • 34.
    PURPOSIVE or JUDGEMENTAL SAMPLING Purposiveor judgmental sampling is a strategy in which particular settings persons or events are selected deliberately in order to provide important information that cannot be obtained from other choices. It is where the researcher includes cases or participants in the sample because they believe that they warrant inclusion.
  • 35.
    Is there anyquestion?
  • 36.
  • 37.
    Determine the followingif it is Primary Data (PD) or Secondary Data (SD). 1. Magazines 2. Experiment 3. Survey 4. Books
  • 38.
    Determine the followingif it is Probability Sampling (PS) or Non Probability Sampling (NPS). 5. Quota Sampling 6. Systematic Sampling 7. Convenience Sampling
  • 39.
    8-10. Give at leastthree primary data collection method.
  • 40.
    ASSIGNMENT 1. What haveyou learned about the lesson “Data Collection and Sampling Technique.” 2. Which do you think is the easiest method in data collection? Why? Which is the hardest? Why?
  • 41.