Data Driven Marketing for the Email Marketer
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Email marketing remains the highest revenue-generating channel, with an average ROI of $44.25 for every dollar spent, yet over a third of marketers do not track the revenue generated. Modern marketers must evolve from outdated methods to individualized, real-time messaging using predictive analytics and ongoing conversations. SparkPost Elite offers tools for high deliverability and personalization, supporting businesses of all sizes in maximizing their email marketing effectiveness.
Data Driven Marketing for the Email Marketer
- 2. 2 Email is the most consistently highest revenue generating marketing channel – bar none.
- 3. 3 For every $1 spent on email marketing there is a $44.25 average ROI.
- 4. 4 Yet, over 1/3 Marketers don’t track the revenue they generate from email.
- 5. 5 Uploading your list, segmenting and batch blasting is old school.
- 6. 6 Times have changed, and marketers need to adapt. • Explosion of Marketing Messages: About 500 ads a day in the 1970s to >5,000 a day today • Digital and Mobile Disruption: Customers are always connected anytime anywhere • Growing Customer Involvement: No longer passive participants (tweets, user reviews, etc.) • Higher Expectations of Consistent Experience: Consistency over time and across channels
- 7. 7 We need to go from personalization to individualization, providing individualized, relevant and timely content.
- 8. 8 Use Predictive Analytics Don’t just assume needs and wants based on demographics, but predict them based on behavioral data.
- 9. 9 Move from old school episodic campaigns to ongoing 1:1 conversations, not just by segmenting, but by timely, targeted messaging.
- 10. 10 Analyze streaming data to capture and interact with your audience real-time.
- 11. 11 SparkPost Elite provides granular real-time analytics through Webhooks and APIs
- 12. 12 Quickly generate and send highly personalized, contextually relevant messages through REST APIs
- 13. 13 SparkPost Elite provides the engine for you to get the fastest delivery
- 14. 14 No need to worry about message throttling from an ISP or waiting in an ESP’s queue.
- 15. 15 More email delivered = more revenue. Our Adaptive Email Network plus patented, automated technology ensures highest deliverability.
- 16. 16 We have solutions to fit any size business.
- 17. 17 We send 25% of the world’s legitimate email for businesses who depend on email to drive revenue.
- 18. 18 Contact us to learn more. They did.