Data Revolution: Exploring the Differences Between GA4 and Universal Analytics
- 1. Datavinci Difference between Google Analytics 4 and Universal Analytics datavinci.services
- 2. What is Google Analytics 4 (GA4)? Google Analytics 4 is the most recent and advanced version of Google Analytics. GA4 had been in the making for several years and was in the beta version for over a year (2019-20). In October 2020, it ditched its beta tag “App+Web”, assuming the new name Google Analytics 4 (GA4). What is Universal Analytics Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. Introduced in the fall of 2012, Universal Analytics offers new tracking codes for websites and features that can more accurately measure user behavior datavinci.services
- 3. User Tracking Google Analytics 4 User behavior is tracked as events. Universal Analytics User behavior is tracked in the form of sessions VS datavinci.servics
- 4. BigQuery Integration Universal Analytics Only premium users have access to stream data on BigQuery. Google Analytics 4 Everyone can use BigQuery VS datavinci.services
- 5. Enhanced Measurement Universal Analytics Only Pageviews can be tracked, for additional interactions on your report, you have to use additional event tracking. Google Analytics 4 Without changing or configuring the GTM container, you can track additional interactions. This auto-tracking feature is called enhanced measurement. VS datavinci.services
- 6. Reporting Universal Analytics Most reports have a set format with limited customization options. Google Analytics 4 Only main reports are shown. If you want specific reports, you have to go to the analysis tab VS datavinci.services
- 7. THANK YOU FOR YOUR ATTENTION Datavinci datavinci.services