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Dec, 7 2011


Real NoSQL
Applications in the
Enterprise Today.
    Apache

                      Cassandra
                      Jonathan Ellis, CTO DataStax
Today’s Database Challenge
Navigating the NoSQL waters
  Distributed
  Horizontally scalable
  Eventually consistent
  Non-relational 
    Column  store
    Document stores
    Key-value
    Graph
    … and more
Cassandra: the best for “big data”
  Elegant architecture
  Operational flexibility
  Industry-leading performance


  Youshould be using Cassandra for
  applications requiring
    high-performance,     realtime queries
    scalability past one machine
    bulletproof reliability
Bigtable, 2006
                   Dynamo, 2007




                          OSS, 2008




      Incubator, 2009
                         TLP, 2010
                         1.0, October 2011
Cassandra Highlights
  Multi-master,    multi-DC
  Linearly scalable
  Larger-than-memory datasets
  High performance
  Full durability
  Integrated caching
  Tuneable consistency
Performance




A single four-core machine; one million inserts + one million updates
DataStax GeekNet Webinar - Apache Cassandra: Enterprise NoSQL
The Cassandra Difference
                           Scalable
    Operational
     Cost
                         Performance
      Ease
       Effective


Cassandra
                    *
                             ✔

            ✔

          ✔

Oracle Exadata
               ✔

           ✔

           ✖

MySQL
                       ✖

            ✔

           ✔

MongoDB
                     ✖

            ✔

           ✔

Sharding
                    ✔

            ✖

           ✔

HBase
                       ✔

            ✖

           ✔



  *
And when it comes to Performance, we’re unmatched.
“With Cassandra, we get better business
 agility, and we don’t have to plan capacity in
 advance, we don’t need to ask permission of
 other people to build things for us, and we
 don’t worry about running out of space or
 power.” 

 Adrian   Cockcroft, Cloud Architect
Netflix’s problems
  Could  not build datacenters fast enough
  Made decision to go to cloud (AWS)
  Cassandra on AWS is a key infrastructure
   component of its globally distributed
   streaming product.
  Applications include Netflix’s subscriber
   system, AB testing, and viewing history
   service (including positions at which
   members stopped watching a streaming
   program).
Netflix on Cassandra TODO
  Fast
  Cheap
  Scalable
  Flexible
  No   SPOF
“Without Cassandra, our engineers would’ve
 had to create something that could scale to
 our needs, that would’ve prevented us from
 focusing on building product and solving
 problems for Backupify’s users, which are far
 more important tasks.”

 Matt   Conway, VP Engineering
Backupify’s problem
  Cloud-based   utility that enables
   businesses and consumers to backup,
   search and restore the content of popular
   online applications such as Google Apps,
   Gmail, Facebook, Twitter, and Blogger
  Needs:
    Horizontal  scaling
    Ability to handle high write loads
    Elasticity with no manual sharding
Backupify on Cassandra
  Ease  of scale enabled engineers to focus
   on building great applications
  DataStax OpsCenter made it easy to
   monitor the health and perf of their cluster
  Reliable, redundant and scalable low-
   balance data storage helped eliminate
   down-time
  Ability to offer both backup and storage,
   but also analysis of data eventually
“You can seamlessly add new nodes and
 expand your total capacity without
 deteriorating the performance of the data
 store. Cassandra has allowed us to scale very
 effectively.”

 Harry   Robertson, Tech Lead
Ooyala’s problem
  Ooyala  provides a suite of technologies
   and services that support content owners
   in managing, analyzing and monetizing
   the digital video they publish online
  Needs:
    Elasticity,to respond to spikes in data scale
    Ability to respond to increasingly
     sophisticated analytic needs of customers
Ooyala on Cassandra
  Classic “Big Data” problem did not require
   re-architecting
  Application agility was enabled –
   developers spend time building cool apps,
   not figuring out how to scale
  Enabled more powerful and granular
   analytics to their customers
“Cassandra has allowed us to build bigger
 features faster and more reliably, while using
 less money and without needing to expand
 our staff.” 

 Kyle   Ambroff, Sr. Engineer
Formspring’ problem
  Usersof Formspring engage with and learn
  more about each other by asking and
  responding to questions. With close to 4B
  responses in the system and 30M unique
  users, they needed:
    To support explosive growth
    To seamlessly syndicate user content
    To avoid sharding
    Application flexiblity
Formspring on Cassandra
  No sharding needed – just add nodes to
   scale
  Performance – the popular users with
   many followers saw no speed reduction. 
  No more memcached!
  Flexibility of a schema-optional
   architecture is very developer friendly
Why DataStax?
DataStax delivers database products and services
based on Apache Cassandra from experts who are
at the forefront of today's data revolution.

 Database Software & Tools
        Support & Services

     DataStax Enterprise
        Production Support
     DataStax Community
         Consultative Help
     DataStax OpsCenter
         Professional Training
     Drivers & Connectors
       Online Documentation
DataStax Overview
    Founded in April 2010 
    Commercial leader in Apache Cassandra™, the popular
     open-source “big data” database
    Headquartered in San Francisco Bay area
    100+ customers 
    35+ employees (split between San Fran and Austin)
    Home to Apache Cassandra Chair & most committers
    Secured $11M in Series B funding in Sep 2011
DataStax Value
  The simplest way to get started with Apache
   Cassandra: DataStax Community Edition
  A smart, integrated platform that provides
   Analytics and Real-Time capabilities in the
   same database, without any resource
   contention: DataStax Enterprise
  The backing of the Cassandra Experts
100+ customers
DataStax Enterprise
1.  DataStax Enterprise
    Database Server

2.  OpsCenter
    Enterprise
    Management
    solution

3.  Expert production
    support &
    consultative
    services
Enterprise Database Server
Enterprise-class database built to handle
today’s big-data needs in a cost-effective, easy,
and reliable way.
    Leverages resources on-premise or in the
     cloud
    Guarantees uptime with a master-less
     distributed architecture
    Allows for fast application changes via
     flexible schemas
                                                      2                  3


    Handles structured, semi-structured, and             Real-Time
     unstructured data




                                                          Replication
                                                  1                          4

    Provides advanced security 
    Eliminates the need for separate analytics           Analytics
     system
                                          6                  5
OpsCenter Enterprise
OpsCenter Enterprise supplies management,
monitoring, and control over DataStax Enterprise
     Visual, browser-based user        Proactive alerts that warn
      interface
                         of impending issues
     Administration tasks              Built-in external
      carried out in point-and-          notification abilities
      click fashion
     Allows for visual rebalance
      of data across a cluster
      when new nodes are added
Expert Production Support
DataStax Enterprise includes production support
and consultative services from the Cassandra
experts. 
  Support service level
   agreements that range from
   business hours to 24x7x365
  Consultative support for
   assistance on architecture,
   design, and tuning
  Certified quarterly service
   packs
  Hot-fix support
DataStax Enterprise Compared

                         Scalable
    Operational
     Cost
      Real-Time +
                       Performance
      Ease
       Effective
    Analytics


DataStax Enterprise
       ✔

            ✔

          ✔

            ✔

Oracle Exadata
             ✔

           ✔

           ✖

           ✔

MySQL
                     ✖

            ✔

           ✔

           ✖

MongoDB
                   ✖

            ✔

           ✔

           ✖

Sharding
                  ✔

            ✖

           ✔

           ✖

HBase
                     ✔

            ✖

           ✔

           ✖

Oracle NoSQL DB
           ✔

            ✖

          ?              ✔
DataStax – Your One-Stop Shop
  DataStax Enterprise and Community Editions 
  Professional Training, Expert Consulting
  Documentation and Dev Center
      http://www.datastax.com/docs
      http://www.datastax.com/dev
  Whitepapers,    Case Studies, FAQ’s and more
      http://www.datastax.com/resources/whitepapers
      http://www.datastax.com/resources/casestudies


Thank you!

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DataStax GeekNet Webinar - Apache Cassandra: Enterprise NoSQL

  • 1. Dec, 7 2011 Real NoSQL Applications in the Enterprise Today. Apache
 Cassandra Jonathan Ellis, CTO DataStax
  • 3. Navigating the NoSQL waters   Distributed   Horizontally scalable   Eventually consistent   Non-relational   Column store   Document stores   Key-value   Graph   … and more
  • 4. Cassandra: the best for “big data”   Elegant architecture   Operational flexibility   Industry-leading performance   Youshould be using Cassandra for applications requiring   high-performance, realtime queries   scalability past one machine   bulletproof reliability
  • 5. Bigtable, 2006 Dynamo, 2007 OSS, 2008 Incubator, 2009 TLP, 2010 1.0, October 2011
  • 6. Cassandra Highlights   Multi-master, multi-DC   Linearly scalable   Larger-than-memory datasets   High performance   Full durability   Integrated caching   Tuneable consistency
  • 7. Performance A single four-core machine; one million inserts + one million updates
  • 9. The Cassandra Difference Scalable Operational Cost Performance Ease Effective Cassandra * ✔ ✔ ✔ Oracle Exadata ✔ ✔ ✖ MySQL ✖ ✔ ✔ MongoDB ✖ ✔ ✔ Sharding ✔ ✖ ✔ HBase ✔ ✖ ✔ * And when it comes to Performance, we’re unmatched.
  • 10. “With Cassandra, we get better business agility, and we don’t have to plan capacity in advance, we don’t need to ask permission of other people to build things for us, and we don’t worry about running out of space or power.”  Adrian Cockcroft, Cloud Architect
  • 11. Netflix’s problems   Could not build datacenters fast enough   Made decision to go to cloud (AWS)   Cassandra on AWS is a key infrastructure component of its globally distributed streaming product.   Applications include Netflix’s subscriber system, AB testing, and viewing history service (including positions at which members stopped watching a streaming program).
  • 12. Netflix on Cassandra TODO   Fast   Cheap   Scalable   Flexible   No SPOF
  • 13. “Without Cassandra, our engineers would’ve had to create something that could scale to our needs, that would’ve prevented us from focusing on building product and solving problems for Backupify’s users, which are far more important tasks.”  Matt Conway, VP Engineering
  • 14. Backupify’s problem   Cloud-based utility that enables businesses and consumers to backup, search and restore the content of popular online applications such as Google Apps, Gmail, Facebook, Twitter, and Blogger   Needs:   Horizontal scaling   Ability to handle high write loads   Elasticity with no manual sharding
  • 15. Backupify on Cassandra   Ease of scale enabled engineers to focus on building great applications   DataStax OpsCenter made it easy to monitor the health and perf of their cluster   Reliable, redundant and scalable low- balance data storage helped eliminate down-time   Ability to offer both backup and storage, but also analysis of data eventually
  • 16. “You can seamlessly add new nodes and expand your total capacity without deteriorating the performance of the data store. Cassandra has allowed us to scale very effectively.”  Harry Robertson, Tech Lead
  • 17. Ooyala’s problem   Ooyala provides a suite of technologies and services that support content owners in managing, analyzing and monetizing the digital video they publish online   Needs:   Elasticity,to respond to spikes in data scale   Ability to respond to increasingly sophisticated analytic needs of customers
  • 18. Ooyala on Cassandra   Classic “Big Data” problem did not require re-architecting   Application agility was enabled – developers spend time building cool apps, not figuring out how to scale   Enabled more powerful and granular analytics to their customers
  • 19. “Cassandra has allowed us to build bigger features faster and more reliably, while using less money and without needing to expand our staff.”  Kyle Ambroff, Sr. Engineer
  • 20. Formspring’ problem   Usersof Formspring engage with and learn more about each other by asking and responding to questions. With close to 4B responses in the system and 30M unique users, they needed:   To support explosive growth   To seamlessly syndicate user content   To avoid sharding   Application flexiblity
  • 21. Formspring on Cassandra   No sharding needed – just add nodes to scale   Performance – the popular users with many followers saw no speed reduction.   No more memcached!   Flexibility of a schema-optional architecture is very developer friendly
  • 22. Why DataStax? DataStax delivers database products and services based on Apache Cassandra from experts who are at the forefront of today's data revolution. Database Software & Tools Support & Services   DataStax Enterprise   Production Support   DataStax Community   Consultative Help   DataStax OpsCenter   Professional Training   Drivers & Connectors   Online Documentation
  • 23. DataStax Overview   Founded in April 2010   Commercial leader in Apache Cassandra™, the popular open-source “big data” database   Headquartered in San Francisco Bay area   100+ customers   35+ employees (split between San Fran and Austin)   Home to Apache Cassandra Chair & most committers   Secured $11M in Series B funding in Sep 2011
  • 24. DataStax Value   The simplest way to get started with Apache Cassandra: DataStax Community Edition   A smart, integrated platform that provides Analytics and Real-Time capabilities in the same database, without any resource contention: DataStax Enterprise   The backing of the Cassandra Experts
  • 26. DataStax Enterprise 1.  DataStax Enterprise Database Server 2.  OpsCenter Enterprise Management solution 3.  Expert production support & consultative services
  • 27. Enterprise Database Server Enterprise-class database built to handle today’s big-data needs in a cost-effective, easy, and reliable way.   Leverages resources on-premise or in the cloud   Guarantees uptime with a master-less distributed architecture   Allows for fast application changes via flexible schemas 2 3   Handles structured, semi-structured, and Real-Time unstructured data Replication 1 4   Provides advanced security   Eliminates the need for separate analytics Analytics system 6 5
  • 28. OpsCenter Enterprise OpsCenter Enterprise supplies management, monitoring, and control over DataStax Enterprise   Visual, browser-based user   Proactive alerts that warn interface of impending issues   Administration tasks   Built-in external carried out in point-and- notification abilities click fashion   Allows for visual rebalance of data across a cluster when new nodes are added
  • 29. Expert Production Support DataStax Enterprise includes production support and consultative services from the Cassandra experts.   Support service level agreements that range from business hours to 24x7x365   Consultative support for assistance on architecture, design, and tuning   Certified quarterly service packs   Hot-fix support
  • 30. DataStax Enterprise Compared Scalable Operational Cost Real-Time + Performance Ease Effective Analytics DataStax Enterprise ✔ ✔ ✔ ✔ Oracle Exadata ✔ ✔ ✖ ✔ MySQL ✖ ✔ ✔ ✖ MongoDB ✖ ✔ ✔ ✖ Sharding ✔ ✖ ✔ ✖ HBase ✔ ✖ ✔ ✖ Oracle NoSQL DB ✔ ✖ ? ✔
  • 31. DataStax – Your One-Stop Shop   DataStax Enterprise and Community Editions   Professional Training, Expert Consulting   Documentation and Dev Center   http://www.datastax.com/docs   http://www.datastax.com/dev   Whitepapers, Case Studies, FAQ’s and more   http://www.datastax.com/resources/whitepapers   http://www.datastax.com/resources/casestudies Thank you!