This document discusses the rise of different technology platforms and devices, and the challenges this creates for developers in providing information to users across various devices. It promotes the use of web technologies like APIs and PhoneGap as a solution, allowing developers to build applications once and have them run on multiple device types through a common web interface, rather than needing separate native apps. This strategy of building for the web rather than particular devices is presented as a way to manage finite resources and support the growing number of users across many devices.