The Metrics That Matter

@RavenJon
The Metrics that Matter
Jon Henshaw
Raven

@RavenJon
Guess what doesn’t matter?

@RavenJon
How many Twitter followers you
have

@RavenJon
How many people liked your page

@RavenJon
How many links you’ve built

@RavenJon
The only thing that matters
is what makes you money

@RavenJon
The best way to know that is to
use goals, events and variables

@RavenJon
http://clck.io/conversions
http://clck.io/events
http://clck.io/variables

@RavenJon
Get everyone on the same page

@RavenJon
Analyze content with goals

@RavenJon
Popular doesn’t equal conversions

@RavenJon
Don’t discount unrelated,
because it may be a money maker

@RavenJon
Turn successes into tactics

@RavenJon
Look for the outliers:
less traffic but high conversions

@RavenJon
Use GWT Search Queries data

@RavenJon
Analyze impressions, clicks, CTR
and average position

@RavenJon
Identify keywords and content
that convert and then
build off those successes

@RavenJon
Social sharing doesn’t matter.
Social sharing that converts does.

@RavenJon
Landing Pages + Goals +
Adv Segment (social source)
tells you what you should be
writing and tweeting to make money

@RavenJon
Events + Advanced Segment
(social source)
can tell you how many people
filled out your lead forms and
which landing pages worked best

@RavenJon
Referrals + Goals = Opportunity
Build relationships with the
Sites that bring exposure and convert

@RavenJon
Smart Link Building
Old approach: Influence SERPs
New approach: Drive Exposure,
traffic and conversions

@RavenJon
Traffic + Goals + Built Links
Build on those wins and make
yourself look brilliant to your clients

The Metrics That Matter

More Related Content

What's hot

Viewers also liked

Similar to The Metrics That Matter

More from interactivitymarketing

Recently uploaded

The Metrics That Matter