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Remya Menon
What is decision??
 A conscious choice among
alternatives followed by action to
implement the choice
 Decision without action is
meaningless
2Remya Menon
Decision Making
Decision making involves –
 Complex mix of knowledge
 Experience
 Creative thinking
 Risk taking
3Remya Menon
Decision
Making
Knowledge
Emotion
Reason
Individual
factors
Imagination
Uncertainty
Risk
Group
factors
Decision making variables
4Remya Menon
Types of Managerial Decisions
Programmed DecisionsNonprogrammed Decisions  Response to repetitive and routine
problems, which is handled by a
standard procedure that has been
developed by management.
 Policies are laid down to handle such
situations
 “Policy” are the guidelines for
managerial action that must be
adhered to at all times.
 A decision for novel and unstructured
problems or for complex or extremely
important problems; deserves special
attention of top management
 No preexisting structure or decision-
making procedure in place
5Remya Menon
Decision making process
Clarify the
problem or
opportunity
Develop
alternative
courses of
action
Evaluate
alternatives
and select a
course of
action
Implement
the selected
alternative
course of
action
Monitor
consequences
of action
Feedback
6Remya Menon
Implement the Selected Alternative Course of Action
Six steps of effective delegation
 Clearly define the task
 Provide guidelines to begin or follow
 Delegate authority to accomplish the task
 Monitor the tasks, but don’t hover
 Provide feedback along the way
 Reward and recognize efforts as well as
results
7Remya Menon
Remya Menon 8
Influences on Individual Decision Makers
 The Importance of the Decision
 Time Pressures
 The Manager’s Values
 The Manager’s Propensity for Risk
Remya Menon 9
Group Decision Making
In Organizations, a great deal of decision making is achieved through –
 Committes,
 Teams,
 Task forces,
 Other kind of groups
 Virtual teams or
 Employees linked electronically who may or may not have met in person
10Remya Menon
Techniques for Stimulating Creativity
Brain storming
The Delphi Technique
The Nominal Group
Technique
Three techniques for stimulating creativity are:
Remya Menon 11
Techniques for Stimulating Creativity
Brain storming
 A technique for stimulating creativity by using a
rigorous set of rules that promote the
generation of ideas while avoiding the
inhibitions that many people feel in group
settings.
 The basic rules are :
 No idea is too ridiculous
 Each idea presented belongs to the group
 No idea can be criticized
 Widely used in advertising
Remya Menon 12
Techniques for Stimulating Creativity
The Delphi Technique
 A technique for stimulating creativity that
involves –
 soliciting and comparing anonymous
judgments
 on the topic of interest
 through a set of sequential
questionnaires
 that are interspersed with
 summarized information
 and feedback of opinions from earlier
responses.
Remya Menon 13
Techniques for Stimulating Creativity
 A technique for generating ideas that involves the
anonymous contribution of ideas in a group
setting.
 A group of seven to ten individuals sit around a table but
do not speak to one another.
 Each person writes ideas on a pad of paper followed by a
structured sharing of ideas.
 Each person presents one idea.
 Recorder writes ideas on a flip chart in full view of entire
group.
 The output of this phase is a list of ideas
 Next phase is structured discussion of each ideas.
 The next stage involves independent voting of ideas in
which each participant, in private, selects priorities by
ranking or voting.
 The group decision is mathematically pooled outcome of
the individual votes.
The Nominal Group
Technique
Remya Menon 14
Information Technology and Decision making
Information technology represents
the hardware, software,
telecommunications, database
management, and other
technologies used to store data and
make them available in the form of
information for organizational
decision making.
Time
Timeliness
Currency
Frequency
Time Period
Content
Accuracy
Relevance
Completeness
Conciseness
Scope
Performance
Form
Clarity
Detail
Order
Presentation
Media
Characteristics of High-Quality
Information
Remya Menon 15
Tools for warehousing and retrieving information
Data warehousing
The storage of pieces of knowledge, often in the form of stories, for easy access for those
who have future need of it
Data Mining
The use of software to search through the warehouse of stored information for relevant
bits.
Data Mart
A subset of a data warehouse that is easier for people to search for the data and
information they need.
Search engines
Internet services that locate information on the World Wide Web using key words or
phrases
Software agents
Software tools that will perform services for an individual on the World Wide Web
Remya Menon 16
Attributes of Useful Information
Attribute Description
Accessible Information can be obtained easily and quickly.
Timely Information is available when needed.
Relevant
Managers need the information to make a particular
decision.
Accurate Information is error free.
Verifiable Information is confirmed
Complete All details needed are available
Clear
Information is stated in such a way that no facts are
misunderstood.
Remya Menon 17

Decision making

  • 1.
  • 2.
    What is decision?? A conscious choice among alternatives followed by action to implement the choice  Decision without action is meaningless 2Remya Menon
  • 3.
    Decision Making Decision makinginvolves –  Complex mix of knowledge  Experience  Creative thinking  Risk taking 3Remya Menon
  • 4.
  • 5.
    Types of ManagerialDecisions Programmed DecisionsNonprogrammed Decisions  Response to repetitive and routine problems, which is handled by a standard procedure that has been developed by management.  Policies are laid down to handle such situations  “Policy” are the guidelines for managerial action that must be adhered to at all times.  A decision for novel and unstructured problems or for complex or extremely important problems; deserves special attention of top management  No preexisting structure or decision- making procedure in place 5Remya Menon
  • 6.
    Decision making process Clarifythe problem or opportunity Develop alternative courses of action Evaluate alternatives and select a course of action Implement the selected alternative course of action Monitor consequences of action Feedback 6Remya Menon
  • 7.
    Implement the SelectedAlternative Course of Action Six steps of effective delegation  Clearly define the task  Provide guidelines to begin or follow  Delegate authority to accomplish the task  Monitor the tasks, but don’t hover  Provide feedback along the way  Reward and recognize efforts as well as results 7Remya Menon
  • 8.
    Remya Menon 8 Influenceson Individual Decision Makers  The Importance of the Decision  Time Pressures  The Manager’s Values  The Manager’s Propensity for Risk
  • 9.
    Remya Menon 9 GroupDecision Making In Organizations, a great deal of decision making is achieved through –  Committes,  Teams,  Task forces,  Other kind of groups  Virtual teams or  Employees linked electronically who may or may not have met in person
  • 10.
    10Remya Menon Techniques forStimulating Creativity Brain storming The Delphi Technique The Nominal Group Technique Three techniques for stimulating creativity are:
  • 11.
    Remya Menon 11 Techniquesfor Stimulating Creativity Brain storming  A technique for stimulating creativity by using a rigorous set of rules that promote the generation of ideas while avoiding the inhibitions that many people feel in group settings.  The basic rules are :  No idea is too ridiculous  Each idea presented belongs to the group  No idea can be criticized  Widely used in advertising
  • 12.
    Remya Menon 12 Techniquesfor Stimulating Creativity The Delphi Technique  A technique for stimulating creativity that involves –  soliciting and comparing anonymous judgments  on the topic of interest  through a set of sequential questionnaires  that are interspersed with  summarized information  and feedback of opinions from earlier responses.
  • 13.
    Remya Menon 13 Techniquesfor Stimulating Creativity  A technique for generating ideas that involves the anonymous contribution of ideas in a group setting.  A group of seven to ten individuals sit around a table but do not speak to one another.  Each person writes ideas on a pad of paper followed by a structured sharing of ideas.  Each person presents one idea.  Recorder writes ideas on a flip chart in full view of entire group.  The output of this phase is a list of ideas  Next phase is structured discussion of each ideas.  The next stage involves independent voting of ideas in which each participant, in private, selects priorities by ranking or voting.  The group decision is mathematically pooled outcome of the individual votes. The Nominal Group Technique
  • 14.
    Remya Menon 14 InformationTechnology and Decision making Information technology represents the hardware, software, telecommunications, database management, and other technologies used to store data and make them available in the form of information for organizational decision making. Time Timeliness Currency Frequency Time Period Content Accuracy Relevance Completeness Conciseness Scope Performance Form Clarity Detail Order Presentation Media Characteristics of High-Quality Information
  • 15.
    Remya Menon 15 Toolsfor warehousing and retrieving information Data warehousing The storage of pieces of knowledge, often in the form of stories, for easy access for those who have future need of it Data Mining The use of software to search through the warehouse of stored information for relevant bits. Data Mart A subset of a data warehouse that is easier for people to search for the data and information they need. Search engines Internet services that locate information on the World Wide Web using key words or phrases Software agents Software tools that will perform services for an individual on the World Wide Web
  • 16.
    Remya Menon 16 Attributesof Useful Information Attribute Description Accessible Information can be obtained easily and quickly. Timely Information is available when needed. Relevant Managers need the information to make a particular decision. Accurate Information is error free. Verifiable Information is confirmed Complete All details needed are available Clear Information is stated in such a way that no facts are misunderstood.
  • 17.