Decline Of The Destination Web, The Rise Of The Social Web
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The document discusses the shift from the destination web to the social web, emphasizing the growing dominance of social media platforms like Facebook. It provides statistics showing the rising engagement levels and user interactions within social media, highlighting the need for businesses to adapt their strategies to leverage this trend. The text concludes by suggesting that companies must embrace social media management and strategies to remain relevant in a rapidly changing digital environment.
Decline Of The Destination Web, The Rise Of The Social Web
- 1. @AdNerds#FollowFridays Friday, November 13 The Decline of the Destination Web. The Rise of the Social Web. And how to Ride the Trend.
- 2. The DECLINE of the DESTINATION web.
- 3. 90-10
- 5. “Sort of like a dating website, but for knowledge instead of sex.”
- 6. “Sort of like a dating website, but for knowledge instead of sex.”
- 10. “Do you watch television?”
- 11. The web competes with traditional media.
- 12. The social web competes with the destination web.
- 30. Google knows more about you than your spouse does.
- 32. Does the company that knows everything also believe the power of networks will dominate the internet? Picture ‘Eye of God’ by Veltro23 on Flickr
- 33. You Betcha!
- 34. Is Google a Social Media Company?
- 35. Is Google a Social Media Company?
- 36. Is Google a Social Media Company?
- 37. Is Google a Social Media Company?
- 41. If omniscient Google stealthily tries very hard to become a social media company, can you honestly still believe social media is a fad? Picture ‘Eye of God’ by Veltro23 on Flickr
- 42. The RISE of the SOCIAL web.
- 43. Just how big is the social web today?
- 46. Unique Monthly Visitors Comscore (september 09) 32 mio 58 mio 411 mio
- 47. About a third of all Internet users worldwide visited Facebook in September 2009, says Comscore. A year ago it was 17%.
- 48. What do people do on Facebook? 8 billion minutes spent everyday 2 billion photos uploaded every month 15.000 Facebook Connect implementations 5 billion API calls in 1 day 2 billion pieces of content shared every week
- 49. Gen Y will outnumber Baby Boomers. 96% of them have 1 out of 8 couples in the US who met joined a social network. on social media will get married. Facebook will hit 400 2010 Over 5 billion iPhone apps will be downloaded. million users. If Facebook were a country, it will become the third biggest.
- 50. How to RIDE the TREND.
- 51. How to Ride the Trend? Be where the Action is. Become Part of the Social Habitat. Tap the Power of Connections.
- 52. Be where the Action is. DIGG Heat map by Brian Shaler
- 53. Syndication
- 62. Integration
- 69. Focusing communication on the stream and Inbox. facebook platform
- 70. Focusing communication on the stream and Inbox. facebook platform
- 71. Focusing communication on the stream and Inbox. facebook platform New games & apps dashboard.
- 72. Focusing communication on the stream and Inbox. facebook platform New games & apps dashboard.
- 73. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard.
- 74. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard.
- 75. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
- 76. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
- 77. Focusing communication Access to user email on the stream and Inbox. addresses. Facebook Ads API. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
- 78. Focusing communication Access to user email on the stream and Inbox. addresses. x 130 friends Facebook Ads API. 65 facebook platform = 64,266,500 New games & potential reach apps dashboard. Simplified navigation & counter channel.
- 79. Focusing communication Access to user email on the stream and Inbox. addresses. Facebook Ads API. facebook platform New games & apps dashboard. Simplified navigation & counter channel. Open Graph API.
- 89. Sites that use Facebook Connect have seen increases of 30% to 200% in site registrations and 15% to 100% in the number of reviews and other user-generated content*. *source = Facebook
- 90. Aggregation
- 94. Syndication for easy syndication rss flash platform services distribution Integration Aggregation facebook.com/twitter twitter oAuth publish to ∞~50 platforms ping.fm
- 95. Integration Facebook connect flash platform services Syndication social Aggregation google opensocial gigya socialize
- 96. Aggregation Video on youtube Pictures on Syndication Integration flickr Info on wikipedia Fans on facebook Talk on twitter
- 97. Become Part of the Social Habitat. Picture by vintagedept on Flickr
- 98. It is not because you are on social media that, by definition, you are social.
- 106. This is not your Data Center.
- 107. Tap the Power of Connections. Picture by Photos from the Vault on Flickr
- 108. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiece in a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google
- 118. !"#$%&'()*+
- 127. +1.2 million runners +247 million kilometers tracked +13 billion calories burned In the winter, people in the US run more often than those in Europe and Africa, but for shorter distances Average duration of a run worldwide = 35 minutes Most popular Nike+ Powersong = “Pump It” by the Black Eyed Peas Location, total kilometers, frequency of running, ...
- 131. 97% declares a digital brand experience has influenced whether or not they went on to purchase a product or service from a brand* * Razorfish Feed survey 2009
- 132. the social object theory – and social media in general – may be great for consumer products, but are they of any use for B2B marketing?
- 133. SCOOP
- 141. A Couple of things to CHEW on.
- 142. Social Media will definitely Stick. You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary. You need a Social Media Manager. Rather sooner than later. Get over it: the stock value of your very own database has just dropped drastically.
- 143. What is up next?
- 144. That’s it, for today. adnerds.be followfridays.be