This case study describes how Informatica, a data integration software company, implemented a master data management (MDM) initiative to consolidate customer data across different business functions and systems. They faced challenges in accessing production databases, managing the large number of required development and testing environments, and refreshing data from production. To address these challenges, Informatica turned to Delphix's database virtualization technology, which provided self-service access to databases, consolidated environments, and enabled quick data refreshes without impacting production systems. Using Delphix helped Informatica launch their MDM project faster and reduce infrastructure costs.