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CUSTOMER CASE STUDY




                                                                  Informatica Drives MDM with
                                                                  Database Virtualization
                                                                  	
  
                                                                  	
  


                                                                  Fast Growing Company
                                                                  Driven	
  by	
  the	
  increasing	
  importance	
  of	
  applications	
  for	
  businesses	
  worldwide,	
  Informatica,	
  
                                                                  the	
  leading	
  independent	
  provider	
  of	
  data	
  integration	
  software,	
  continues	
  to	
  grow	
  rapidly.	
  
                                                                  Over	
  the	
  last	
  several	
  years,	
  as	
  it	
  expanded	
  in	
  size	
  and	
  geographies,	
  Informatica	
  developed	
  
(NASDAQ:	
  INFA)	
                                               applications	
  and	
  systems	
  for	
  different	
  functional	
  groups,	
  from	
  sales	
  and	
  marketing	
  to	
  HR	
  and	
  
§            Informatica	
  Corporation	
                        customer	
  support.	
  While	
  these	
  applications	
  drove	
  efficiency	
  and	
  intelligence	
  into	
  the	
  
                                                                  operations	
  of	
  each	
  functional	
  group,	
  they	
  resulted	
  in	
  information	
  silos,	
  making	
  it	
  difficult	
  to	
  
§            100	
  Cardinal	
  Way	
                            leverage	
  timely	
  data	
  across	
  the	
  entire	
  company.	
  
              Redwood	
  City,	
  CA	
  94063	
  
              United	
  States	
  
§            Phone:	
  650.385.5000	
                            Launching the Master Data Management Initiative
§            Website:	
                                          In	
  order	
  to	
  harness	
  data	
  across	
  all	
  functions,	
  Tony	
  Young,	
  Informatica	
  Senior	
  Vice	
  President	
  
              http://www.informatica.com	
                        and	
  Chief	
  Information	
  Officer,	
  launched	
  a	
  master	
  data	
  management	
  (MDM)	
  initiative.	
  Young	
  
§            Industry:	
  Business	
  Software	
  and	
          wanted	
  to	
  correlate	
  and	
  synchronize	
  all	
  customer	
  information	
  so	
  the	
  company	
  could	
  improve	
  
              Services	
                                          customer	
  service	
  and	
  equip	
  the	
  sales	
  team	
  with	
  timely	
  information	
  to	
  create	
  more	
  value	
  out	
  
	
                                                                of	
  customer	
  interactions.	
  	
  

KEY	
  RESULTS	
                                                  Master	
  data	
  includes	
  information	
  key	
  to	
  business	
  operations—data	
  about	
  customers,	
  
                                                                  products,	
  employees,	
  materials,	
  suppliers,	
  etc.	
  Master	
  data	
  supports	
  transactional	
  processes	
  
§            Faster	
  time	
  to	
  market:	
  saved	
  6	
  
                                                                  and	
  operations	
  but	
  also	
  encompasses	
  analytics	
  and	
  reporting.	
  	
  
              months	
  in	
  MDM	
  project	
  rollout	
  
§            Self	
  service	
  access	
  to	
  multiple	
       The	
  first	
  step	
  to	
  MDM	
  is	
  data	
  governance—getting	
  the	
  right	
  people	
  from	
  all	
  disciplines	
  to	
  
              database	
  sources	
  for	
                        discuss	
  customer	
  interactions	
  and	
  data,	
  using	
  the	
  same	
  terminology	
  when	
  referring	
  to	
  
              provisioning	
  and	
  refresh	
                    customer	
  activities.	
  The	
  Informatica	
  team	
  agreed	
  upon	
  a	
  shared	
  language	
  and	
  process	
  in	
  
                                                                  order	
  to	
  forge	
  a	
  single,	
  360-­‐degree	
  view	
  of	
  a	
  customer	
  across	
  the	
  multiple	
  systems	
  in	
  the	
  
§            Consolidate	
  6	
  development	
  and	
  
                                                                  enterprise.	
  
              6	
  testing	
  environments	
  per	
  
              production	
  database	
                            With	
  governance	
  agreed	
  upon,	
  they	
  began	
  creating	
  “golden	
  keys.”	
  All	
  data	
  sourced	
  into	
  the	
  
§            Reduced	
  days	
  to	
  weeks	
  of	
              MDM	
  solution	
  had	
  to	
  be	
  collected,	
  cleansed,	
  de-­‐duplicated	
  and	
  augmented	
  with	
  third	
  party	
  
              provisioning	
  and	
  refresh	
  work	
            reference	
  data	
  (e.g.	
  D&B).	
  Afterward	
  the	
  updated	
  data	
  needed	
  to	
  be	
  loaded	
  back	
  into	
  source	
  
              to	
  minutes	
                                     systems	
  to	
  ensure	
  ongoing	
  consistency.	
  

	
                                                                Informatica’s	
  MDM	
  program	
  impacts	
  six	
  applications,	
  acting	
  as	
  data	
  sources,	
  targets,	
  or	
  both.	
  
                                                                  These	
  active	
  applications	
  needed	
  to	
  be	
  maintained	
  for	
  daily	
  operations	
  while	
  servicing	
  the	
  
                                                                  added	
  demands	
  of	
  the	
  MDM	
  program.	
  To	
  compound	
  the	
  challenge,	
  Informatica	
  runs	
  a	
  lean,	
  
                                                                  highly	
  leveraged	
  IT	
  team,	
  with	
  a	
  small	
  number	
  of	
  DBAs,	
  developers,	
  and	
  analysts.	
  In	
  order	
  to	
  
                                                                  reduce	
  the	
  impact	
  on	
  production	
  applications,	
  they	
  needed	
  to	
  create	
  non-­‐production	
  copies	
  
                                                                  of	
  servers,	
  databases,	
  software	
  licenses,	
  and	
  storage	
  to	
  facilitate	
  the	
  project—a	
  daunting	
  
                                                                  amount	
  of	
  complex	
  work.	
  

       	
  
                                                                  Three Major Challenges
                                                                  Peter	
  Vanderhaak,	
  Informatica	
  Senior	
  Director	
  of	
  Enterprise	
  Data	
  Management,	
  began	
  
                                                                  investigating	
  options	
  to	
  handle	
  the	
  MDM	
  infrastructure	
  challenges.	
  First,	
  Vanderhaak	
  had	
  to	
  
                                                                  find	
  a	
  way	
  to	
  get	
  access	
  to	
  the	
  production	
  databases,	
  which	
  were	
  owned	
  and	
  managed	
  by	
  
                                                                  the	
  different	
  lines	
  of	
  business.	
  
                                                                  Second,	
  as	
  they	
  finalized	
  the	
  MDM	
  requirements,	
  Vanderhaak	
  discovered	
  that	
  they	
  needed	
  
                                                                  at	
  least	
  six	
  duplicate	
  development	
  environments	
  and	
  another	
  six	
  testing	
  environments	
  to	
  

                                                                                                                                                    	
  
                                                                                                                                                    	
  
                                                                                                                                                    ©	
  2011	
  Delphix	
  Corp.	
  All	
  rights	
  reserved.	
  	
  
                                                                                                                                                    	
  
                                                                  	
  
                                                                  	
  
            	
              	
  
                                                                 	
  
                                                                 	
  
                                                                 	
  




                                                                 ensure	
  a	
  consistent	
  view	
  of	
  the	
  data—a	
  mountain	
  of	
  redundant	
  infrastructure.	
  	
  
                                                                 Third,	
  as	
  development	
  progressed,	
  they	
  needed	
  to	
  refresh	
  data	
  from	
  production	
  sources	
  
                                                                 several	
  times	
  on	
  an	
  ad	
  hoc	
  basis,	
  without	
  disrupting	
  the	
  applications	
  critical	
  to	
  the	
  lines	
  of	
  
                                                                 business	
  and	
  without	
  overburdening	
  the	
  teams	
  managing	
  production	
  operations.	
  	
  
                                                                 As	
  a	
  result,	
  Vanderhaak	
  turned	
  to	
  Delphix	
  to	
  solve	
  his	
  database	
  access,	
  inflation,	
  and	
  refresh	
  
                                                                 challenge.	
  Delphix	
  applies	
  the	
  simplifying	
  concept	
  of	
  virtualization	
  to	
  database	
  infrastructure,	
  
                                                                 enabling	
  self-­‐service	
  provisioning,	
  refresh,	
  and	
  rollback	
  of	
  virtual	
  databases	
  (VDBs)	
  that	
  
                                                                 operate	
  in	
  one	
  tenth	
  the	
  space,	
  with	
  improved	
  agility	
  and	
  manageability.	
  

       	
  
                                                                 Solving the Database Challenge
                                                                 Delphix	
  software	
  creates	
  a	
  self-­‐synchronizing	
  cloud	
  where	
  Vanderhaak	
  and	
  his	
  team	
  can	
  
DELPHIX	
  SERVER	
  FEATURES	
                                  quickly	
  provision	
  or	
  refresh	
  VDBs	
  for	
  development	
  and	
  testing,	
  dramatically	
  simplifying	
  and	
  
§            Automatically	
  sync	
  with	
                    accelerating	
  the	
  MDM	
  initiative.	
  	
  
              production	
  databases	
  through	
               Delphix	
  software	
  installs	
  on	
  standard	
  x86	
  servers,	
  in	
  a	
  virtual	
  machine,	
  or	
  on	
  private/public	
  
              standard	
  database	
  APIs	
                     cloud	
  infrastructure.	
  As	
  an	
  Oracle	
  gold-­‐certified	
  ISV	
  partner,	
  Delphix	
  connects	
  with	
  Oracle	
  
§            Provision	
  or	
  refresh	
  populated	
          databases	
  through	
  standard	
  APIs,	
  loads	
  a	
  first	
  copy	
  into	
  Delphix,	
  and	
  then	
  automatically	
  
              virtual	
  databases	
  (VDBs)	
  in	
             maintains	
  synchronization	
  by	
  requesting	
  changed	
  data—with	
  little	
  to	
  no	
  ongoing	
  impact	
  on	
  
              minutes	
                                          production	
  systems.	
  	
  
§            Enable	
  self	
  service	
  access	
  for	
       By	
  policy,	
  Delphix	
  records	
  data	
  changes	
  using	
  its	
  patent-­‐pending	
  TimeFlow	
  technology	
  for	
  a	
  
              developers	
  and	
  analysts	
  for	
  key	
      set	
  retention	
  period	
  (e.g.	
  two	
  weeks).	
  From	
  any	
  point	
  along	
  the	
  TimeFlow,	
  DBAs	
  can	
  instantly	
  
              projects	
                                         provision	
  or	
  refresh	
  VDBs,	
  which	
  look	
  and	
  behave	
  like	
  full	
  copies	
  of	
  a	
  database	
  but	
  only	
  
§            Synchronize	
  data	
  from	
  multiple	
          require	
  a	
  fraction	
  of	
  the	
  storage	
  space.	
  Since	
  most	
  of	
  the	
  twelve	
  database	
  environments	
  
              sources	
  with	
  integrated	
  log	
             created	
  for	
  the	
  MDM	
  initiative	
  are	
  copies,	
  they	
  contain	
  over	
  95%	
  redundant	
  data,	
  which	
  
              synchronization	
                                  Delphix	
  eliminates	
  by	
  mapping	
  shared	
  data	
  blocks	
  across	
  VDBs.	
  	
  
§            Reduce	
  storage	
  requirements	
  by	
  
              10x	
  
§            Installs	
  in	
  minutes	
  on	
  x86	
           Self Service for MDM
              servers,	
  in	
  a	
  VM,	
  or	
  on	
           With	
  Delphix	
  in	
  place,	
  Vanderhaak	
  and	
  his	
  team	
  have	
  been	
  able	
  to	
  provision	
  and	
  refresh	
  
              private/public	
  cloud	
                          VDBs	
  in	
  a	
  self-­‐service	
  fashion—without	
  impacting	
  the	
  lines	
  of	
  business	
  and	
  without	
  
              infrastructure	
                                   burdening	
  teams	
  managing	
  production	
  operations.	
  By	
  quickly	
  creating	
  these	
  virtual	
  data	
  
              	
                                                 environments,	
  Vanderhaak	
  enabled	
  both	
  onshore	
  and	
  offshore	
  teams	
  to	
  work	
  quickly	
  on	
  the	
  
                                                                 data,	
  eliminating	
  several	
  days	
  to	
  weeks	
  for	
  each	
  database	
  provisioning	
  and	
  refresh	
  job.	
  	
  
              	
  
                                                                 In	
  addition,	
  with	
  its	
  log	
  synchronization	
  feature,	
  Delphix	
  can	
  provision	
  multiple	
  VDBs	
  all	
  at	
  
                                                                 the	
  same	
  point	
  in	
  time,	
  synchronizing	
  data	
  across	
  multiple	
  sources	
  down	
  to	
  the	
  second—a	
  
                                                      	
         key	
  requirement	
  for	
  certain	
  sets	
  of	
  data	
  and	
  integration	
  environments.	
  
	
                                                               Informatica	
  has	
  been	
  live	
  with	
  its	
  MDM	
  initiative	
  for	
  nearly	
  a	
  year.	
  In	
  that	
  time,	
  Vanderhaak	
  
“Delphix	
  is	
  a	
  change	
  in	
  mentality.”	
             estimates	
  Delphix	
  has	
  saved	
  approximately	
  six	
  months	
  of	
  project	
  time	
  by	
  enabling	
  self-­‐
                     —Peter	
  Vanderhaak,	
  Senior	
           service	
  access	
  as	
  needed,	
  reducing	
  refresh	
  times,	
  and	
  eliminating	
  the	
  need	
  to	
  provision	
  
                      Director	
  of	
  Enterprise	
  Data	
     storage	
  for	
  each	
  new	
  environment.	
  	
  
                      Management	
                               Informatica’s	
  MDM	
  initiative	
  enables	
  the	
  business	
  to	
  get	
  a	
  360-­‐degree	
  view	
  of	
  customer	
  and	
  
	
                                                               prospect	
  interactions—from	
  products	
  purchased,	
  to	
  support	
  tickets	
  submitted,	
  to	
  website	
  
              	
                                                 clicks	
  and	
  downloads.	
  The	
  resulting	
  analysis	
  has	
  reduced	
  lead	
  routing	
  error	
  rates	
  from	
  25%	
  to	
  
                                                                 less	
  than	
  5%,	
  resulting	
  in	
  a	
  2.5%	
  increase	
  in	
  revenue.	
  This	
  year	
  they	
  plan	
  to	
  include	
  social	
  
                                                                 media,	
  which	
  will	
  allow	
  Informatica	
  to	
  analyze	
  tweets	
  and	
  individual	
  sentiments,	
  and	
  
                                                                 correlate	
  the	
  information	
  with	
  current	
  sales	
  campaigns.	
  



                                                                                                                                                    	
  
                                                                                                                                                    	
  
                                                                                                           P.	
  2                                  ©	
  2011	
  Delphix	
  Corp.	
  All	
  rights	
  reserved.	
  	
  
                                                                                                                                                    	
  


                       	
  
               	
               	
  
                                                             	
  
                                                             	
  
                                                             	
  




MDM	
  PRODUCT	
  LIST	
  
§     D&B	
  data	
  
§     Informatica	
  PowerCenter	
  
§     Informatica	
  Data	
  Quality	
  
§     Informatica	
  Identity	
  Resolution	
  
§     Informatica	
  DVO	
  
§     Informatica	
  PowerExchange	
  
§     Oracle	
  database	
  
§     HP	
  hardware	
  	
  
§     Delphix	
  Server	
  software	
  
	
  
	
  


                                             	
  
	
  
                                                                                                                                                                                                                               	
  
“Instead	
  of	
  relying	
  on	
  static	
  physical	
  
copies,	
  which	
  quickly	
  become	
  stale,	
                   	
   	
  	
  	
  	
  	
  	
  Delphix	
  Server:	
  Sync	
  Multiple	
  Source	
  Databases	
  Down	
  to	
  the	
  Second	
  
Delphix	
  creates	
  a	
  dynamic	
  environment	
  
where	
  we	
  can	
  build	
  up	
  databases	
  when	
  
we	
  need	
  them	
  and	
  tear	
  them	
  down	
                 Forecast: More Virtual Databases
when	
  complete.”	
                                                Next	
  up,	
  Informatica	
  will	
  be	
  rolling	
  out	
  Delphix	
  for	
  every	
  Oracle	
  database	
  in	
  their	
  
              —Peter	
  Vanderhaak,	
  Senior	
                     organization	
  used	
  for	
  application	
  development	
  and	
  QA	
  testing.	
  With	
  TimeFlow,	
  
               Director	
  of	
  Enterprise	
  Data	
               Informatica	
  uses	
  Delphix	
  to	
  quickly	
  capture	
  a	
  specific	
  dataset.	
  Vanderhaak’s	
  team	
  then	
  
               Management	
                                         creates	
  a	
  second	
  virtual	
  environment	
  where	
  they	
  implement	
  code	
  changes,	
  run	
  
       	
                                                           processing,	
  and	
  then	
  compare	
  results	
  with	
  Informatica’s	
  Data	
  Validation	
  Option	
  (DVO).	
  
                                                                    This	
  helps	
  them	
  understand	
  the	
  actual	
  impact	
  of	
  the	
  code	
  changes,	
  which	
  enables	
  more	
  
	
  
                                                                    efficient	
  and	
  less	
  disruptive	
  development.	
  According	
  to	
  Vanderhaak,	
  “Delphix	
  is	
  a	
  change	
  
                                                                    in	
  mentality.”	
  	
  
                                                                    “Instead	
  of	
  relying	
  on	
  static	
  physical	
  copies,	
  which	
  quickly	
  become	
  stale,”	
  Vanderhaak	
  
                                                                    explains,	
  “Delphix	
  creates	
  a	
  dynamic	
  environment	
  where	
  we	
  can	
  build	
  up	
  databases	
  when	
  
                                                                    we	
  need	
  them	
  and	
  tear	
  them	
  down	
  when	
  complete.”	
  
                                                                    As	
  a	
  leading	
  technology	
  company,	
  Informatica	
  has	
  been	
  quick	
  to	
  adopt	
  server	
  
                                                                    virtualization	
  and	
  cloud	
  solutions.	
  With	
  Delphix,	
  they	
  have	
  finally	
  been	
  able	
  to	
  extend	
  the	
  
                                                                    benefits	
  of	
  virtualization	
  to	
  their	
  database	
  infrastructure.	
  By	
  pairing	
  Delphix	
  with	
  
                                                                    Informatica’s	
  powerful	
  data	
  integration	
  software,	
  Young	
  and	
  Vanderhaak	
  not	
  only	
  
                                                                    reduced	
  costs	
  and	
  complexity	
  but	
  also	
  accelerated	
  their	
  internal	
  MDM	
  initiative,	
  which	
  
                                                                    drives	
  both	
  top-­‐line	
  and	
  bottom-­‐line	
  benefits	
  to	
  the	
  business.	
  
                                                                    	
  
                                                                    	
  
                                                                                                                       For	
  more	
  information,	
  contact	
  Delphix	
  at	
  sales@delphix.com.	
  
                                                             	
  
                                                             	
  


                                                                                                                                                         	
  
                                                                                                                                                         	
  
                                                                                                             P.	
  3                                     ©	
  2011	
  Delphix	
  Corp.	
  All	
  rights	
  reserved.	
  	
  
                                                                                                                                                         	
  


                	
  

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Delphix informatica-case-study

  • 1. CUSTOMER CASE STUDY Informatica Drives MDM with Database Virtualization     Fast Growing Company Driven  by  the  increasing  importance  of  applications  for  businesses  worldwide,  Informatica,   the  leading  independent  provider  of  data  integration  software,  continues  to  grow  rapidly.   Over  the  last  several  years,  as  it  expanded  in  size  and  geographies,  Informatica  developed   (NASDAQ:  INFA)   applications  and  systems  for  different  functional  groups,  from  sales  and  marketing  to  HR  and   § Informatica  Corporation   customer  support.  While  these  applications  drove  efficiency  and  intelligence  into  the   operations  of  each  functional  group,  they  resulted  in  information  silos,  making  it  difficult  to   § 100  Cardinal  Way   leverage  timely  data  across  the  entire  company.   Redwood  City,  CA  94063   United  States   § Phone:  650.385.5000   Launching the Master Data Management Initiative § Website:   In  order  to  harness  data  across  all  functions,  Tony  Young,  Informatica  Senior  Vice  President   http://www.informatica.com   and  Chief  Information  Officer,  launched  a  master  data  management  (MDM)  initiative.  Young   § Industry:  Business  Software  and   wanted  to  correlate  and  synchronize  all  customer  information  so  the  company  could  improve   Services   customer  service  and  equip  the  sales  team  with  timely  information  to  create  more  value  out     of  customer  interactions.     KEY  RESULTS   Master  data  includes  information  key  to  business  operations—data  about  customers,   products,  employees,  materials,  suppliers,  etc.  Master  data  supports  transactional  processes   § Faster  time  to  market:  saved  6   and  operations  but  also  encompasses  analytics  and  reporting.     months  in  MDM  project  rollout   § Self  service  access  to  multiple   The  first  step  to  MDM  is  data  governance—getting  the  right  people  from  all  disciplines  to   database  sources  for   discuss  customer  interactions  and  data,  using  the  same  terminology  when  referring  to   provisioning  and  refresh   customer  activities.  The  Informatica  team  agreed  upon  a  shared  language  and  process  in   order  to  forge  a  single,  360-­‐degree  view  of  a  customer  across  the  multiple  systems  in  the   § Consolidate  6  development  and   enterprise.   6  testing  environments  per   production  database   With  governance  agreed  upon,  they  began  creating  “golden  keys.”  All  data  sourced  into  the   § Reduced  days  to  weeks  of   MDM  solution  had  to  be  collected,  cleansed,  de-­‐duplicated  and  augmented  with  third  party   provisioning  and  refresh  work   reference  data  (e.g.  D&B).  Afterward  the  updated  data  needed  to  be  loaded  back  into  source   to  minutes   systems  to  ensure  ongoing  consistency.     Informatica’s  MDM  program  impacts  six  applications,  acting  as  data  sources,  targets,  or  both.   These  active  applications  needed  to  be  maintained  for  daily  operations  while  servicing  the   added  demands  of  the  MDM  program.  To  compound  the  challenge,  Informatica  runs  a  lean,   highly  leveraged  IT  team,  with  a  small  number  of  DBAs,  developers,  and  analysts.  In  order  to   reduce  the  impact  on  production  applications,  they  needed  to  create  non-­‐production  copies   of  servers,  databases,  software  licenses,  and  storage  to  facilitate  the  project—a  daunting   amount  of  complex  work.     Three Major Challenges Peter  Vanderhaak,  Informatica  Senior  Director  of  Enterprise  Data  Management,  began   investigating  options  to  handle  the  MDM  infrastructure  challenges.  First,  Vanderhaak  had  to   find  a  way  to  get  access  to  the  production  databases,  which  were  owned  and  managed  by   the  different  lines  of  business.   Second,  as  they  finalized  the  MDM  requirements,  Vanderhaak  discovered  that  they  needed   at  least  six  duplicate  development  environments  and  another  six  testing  environments  to       ©  2011  Delphix  Corp.  All  rights  reserved.          
  • 2.             ensure  a  consistent  view  of  the  data—a  mountain  of  redundant  infrastructure.     Third,  as  development  progressed,  they  needed  to  refresh  data  from  production  sources   several  times  on  an  ad  hoc  basis,  without  disrupting  the  applications  critical  to  the  lines  of   business  and  without  overburdening  the  teams  managing  production  operations.     As  a  result,  Vanderhaak  turned  to  Delphix  to  solve  his  database  access,  inflation,  and  refresh   challenge.  Delphix  applies  the  simplifying  concept  of  virtualization  to  database  infrastructure,   enabling  self-­‐service  provisioning,  refresh,  and  rollback  of  virtual  databases  (VDBs)  that   operate  in  one  tenth  the  space,  with  improved  agility  and  manageability.     Solving the Database Challenge Delphix  software  creates  a  self-­‐synchronizing  cloud  where  Vanderhaak  and  his  team  can   DELPHIX  SERVER  FEATURES   quickly  provision  or  refresh  VDBs  for  development  and  testing,  dramatically  simplifying  and   § Automatically  sync  with   accelerating  the  MDM  initiative.     production  databases  through   Delphix  software  installs  on  standard  x86  servers,  in  a  virtual  machine,  or  on  private/public   standard  database  APIs   cloud  infrastructure.  As  an  Oracle  gold-­‐certified  ISV  partner,  Delphix  connects  with  Oracle   § Provision  or  refresh  populated   databases  through  standard  APIs,  loads  a  first  copy  into  Delphix,  and  then  automatically   virtual  databases  (VDBs)  in   maintains  synchronization  by  requesting  changed  data—with  little  to  no  ongoing  impact  on   minutes   production  systems.     § Enable  self  service  access  for   By  policy,  Delphix  records  data  changes  using  its  patent-­‐pending  TimeFlow  technology  for  a   developers  and  analysts  for  key   set  retention  period  (e.g.  two  weeks).  From  any  point  along  the  TimeFlow,  DBAs  can  instantly   projects   provision  or  refresh  VDBs,  which  look  and  behave  like  full  copies  of  a  database  but  only   § Synchronize  data  from  multiple   require  a  fraction  of  the  storage  space.  Since  most  of  the  twelve  database  environments   sources  with  integrated  log   created  for  the  MDM  initiative  are  copies,  they  contain  over  95%  redundant  data,  which   synchronization   Delphix  eliminates  by  mapping  shared  data  blocks  across  VDBs.     § Reduce  storage  requirements  by   10x   § Installs  in  minutes  on  x86   Self Service for MDM servers,  in  a  VM,  or  on   With  Delphix  in  place,  Vanderhaak  and  his  team  have  been  able  to  provision  and  refresh   private/public  cloud   VDBs  in  a  self-­‐service  fashion—without  impacting  the  lines  of  business  and  without   infrastructure   burdening  teams  managing  production  operations.  By  quickly  creating  these  virtual  data     environments,  Vanderhaak  enabled  both  onshore  and  offshore  teams  to  work  quickly  on  the   data,  eliminating  several  days  to  weeks  for  each  database  provisioning  and  refresh  job.       In  addition,  with  its  log  synchronization  feature,  Delphix  can  provision  multiple  VDBs  all  at   the  same  point  in  time,  synchronizing  data  across  multiple  sources  down  to  the  second—a     key  requirement  for  certain  sets  of  data  and  integration  environments.     Informatica  has  been  live  with  its  MDM  initiative  for  nearly  a  year.  In  that  time,  Vanderhaak   “Delphix  is  a  change  in  mentality.”   estimates  Delphix  has  saved  approximately  six  months  of  project  time  by  enabling  self-­‐ —Peter  Vanderhaak,  Senior   service  access  as  needed,  reducing  refresh  times,  and  eliminating  the  need  to  provision   Director  of  Enterprise  Data   storage  for  each  new  environment.     Management   Informatica’s  MDM  initiative  enables  the  business  to  get  a  360-­‐degree  view  of  customer  and     prospect  interactions—from  products  purchased,  to  support  tickets  submitted,  to  website     clicks  and  downloads.  The  resulting  analysis  has  reduced  lead  routing  error  rates  from  25%  to   less  than  5%,  resulting  in  a  2.5%  increase  in  revenue.  This  year  they  plan  to  include  social   media,  which  will  allow  Informatica  to  analyze  tweets  and  individual  sentiments,  and   correlate  the  information  with  current  sales  campaigns.       P.  2 ©  2011  Delphix  Corp.  All  rights  reserved.        
  • 3.             MDM  PRODUCT  LIST   § D&B  data   § Informatica  PowerCenter   § Informatica  Data  Quality   § Informatica  Identity  Resolution   § Informatica  DVO   § Informatica  PowerExchange   § Oracle  database   § HP  hardware     § Delphix  Server  software             “Instead  of  relying  on  static  physical   copies,  which  quickly  become  stale,                Delphix  Server:  Sync  Multiple  Source  Databases  Down  to  the  Second   Delphix  creates  a  dynamic  environment   where  we  can  build  up  databases  when   we  need  them  and  tear  them  down   Forecast: More Virtual Databases when  complete.”   Next  up,  Informatica  will  be  rolling  out  Delphix  for  every  Oracle  database  in  their   —Peter  Vanderhaak,  Senior   organization  used  for  application  development  and  QA  testing.  With  TimeFlow,   Director  of  Enterprise  Data   Informatica  uses  Delphix  to  quickly  capture  a  specific  dataset.  Vanderhaak’s  team  then   Management   creates  a  second  virtual  environment  where  they  implement  code  changes,  run     processing,  and  then  compare  results  with  Informatica’s  Data  Validation  Option  (DVO).   This  helps  them  understand  the  actual  impact  of  the  code  changes,  which  enables  more     efficient  and  less  disruptive  development.  According  to  Vanderhaak,  “Delphix  is  a  change   in  mentality.”     “Instead  of  relying  on  static  physical  copies,  which  quickly  become  stale,”  Vanderhaak   explains,  “Delphix  creates  a  dynamic  environment  where  we  can  build  up  databases  when   we  need  them  and  tear  them  down  when  complete.”   As  a  leading  technology  company,  Informatica  has  been  quick  to  adopt  server   virtualization  and  cloud  solutions.  With  Delphix,  they  have  finally  been  able  to  extend  the   benefits  of  virtualization  to  their  database  infrastructure.  By  pairing  Delphix  with   Informatica’s  powerful  data  integration  software,  Young  and  Vanderhaak  not  only   reduced  costs  and  complexity  but  also  accelerated  their  internal  MDM  initiative,  which   drives  both  top-­‐line  and  bottom-­‐line  benefits  to  the  business.       For  more  information,  contact  Delphix  at  [email protected].           P.  3 ©  2011  Delphix  Corp.  All  rights  reserved.