Demandbase Solution Overview: Engagement Solution
Download as PDF, PPTX0 likes4,229 views
The document outlines the challenges facing B2B marketing, including low engagement rates and unreliable data. It introduces Demandbase's engagement solutions which focus on accurately identifying and personalizing experiences for both known and unknown website visitors. Key strategies highlight the importance of artificial intelligence and seamless integration of marketing technologies to optimize user experiences and improve conversion rates.
More Related Content
Similar to Demandbase Solution Overview: Engagement Solution (20)
Demandbase Solution Overview: Engagement Solution
- 1. ENGAGEMENT SOLUTION Phil Hollrah, VP Product Marketing Mimi Rosenheim, Sr. Director Web Marketing DEMANDBASE IN ACTION
- 2. SLIDE 2 DEMANDBASE ABM PLATFORM ABM PLATFORM Audience Management ABM Analytics Account Selection Global B2B Data at Scale Patented IP Identification Proprietary B2B Ad Tech/DSP Artificial Intelligence & Machine Learning MASIntegration
- 3. AGENDA § PROBLEMS PLAGUING B2B MARKETING § ENGAGEMENT SOLUTION OVERVIEW § OUR STORY: DEMANDBASE ON DEMANDBASE
- 5. SLIDE 5 SPENDING TIME AND MONEY TO DRIVE VISITORS TO B2B SITES SEO Keywords VideoSocial Email Display Ads But if we aren’t providing the right content, relevancy and personalized experiences, we’re wasting both time and money.
- 6. © 2016 DEMANDBASE｜SLIDE 6 of web visitors do NOT engage on web site 80%Of site traffic is NOT from target accounts 85% of visitors do NOT turn into sales oppty’s 97% 3 PROBLEMS PLAGUING B2B MARKETING
- 7. SLIDE 7 COMBINED WITH OTHER CHALLENGES © 2016 DEMANDBASE # 7 B2B marketers who believe they have unreliable data Heinz Marketing 64% B2B marketers feel they aren’t using MAS to its full potential Sirius Decisions 85% generating high quality leads as biggest challenge 63% Hubspot of budgets spent on top of funnel activities 50% IDC Research of CMOs struggle to hit their pipeline goals 82% Forrester of CMOs struggle to prove spending impact 67% Gartner
- 8. SLIDE 8 TODAY’S ANONYMOUS BUYERS JOURNEY SALES CALL LEAD SOCIAL MEDIA WEBSITE VISIT SEARCH DETERMINE PROBLEM WEBSITE VISIT WEB RESEARCH FRIENDS & FAMILY INTEREST Marketers miss out on the buying signals that occur pre hand raise… …and the signals that occur once a prospect is in a sales cycle.
- 9. SLIDE 9 BUT THE ACTUAL BUYER’S JOURNEY IS HARD TO PREDICT HOMEPAGE Pipeline ROI PAPER CUSTOMER LIST REDISCOVERY CASE STUDIES DEMO FORM LEADERSHIP RESEARCH READY TO BUY INDUSTRY PRODUCT A AWARENESS BLOG PRODUCT B DISCOVERY PRODUCT C PRESS LOST
- 11. SLIDE 11 ENGAGE YOUR TARGET AUDIENCES ACROSS THE BUYER’S JOURNEY ACCURATE IDENTIFICATION Identify both known and unknown visitors on your website CUSTOMIZE EVERY VISIT Personalize web experiences with relevant messages and content to different audiences OPTIMIZE RECOMMENDATIONS Automatically recommend the right content and high value pages to each visitor REDUCE FORM FRICTION Web forms that are shorter and easier to fill out without sacrificing data CONNECT KEY TECHNOLOGY Standardize data across CRM and MAS to eliminate duplicate records and reconcile your contact data REAL-TIME CONVERSATIONS Proactively engage target accounts with personalized chat experiences
- 12. SLIDE 12 SIGN UP FOR A GREAT OFFER Full name Email Password Phone Company Industry Street Address City State ZIP Number of Employees Website SUBMIT Title Revenue Website traffic $35,622,000,000 Software & Technology 105,000 500 Oracle Parkway Redwood Shores CA 94065 Enterprise http://www.oracle.com Demandbase Hidden Fields: 1,600,000 Oracle Corp.Company Revenue Industry Employees Address City State ZIP Audience Website Traffic and more… SIGN UP FOR A GREAT OFFER First Name Business Email SUBMIT Title Last Name Company MARKETING/LEAD DATABASE For each field eliminated, conversion rate increases 8.5%. SHORTER FORMS AND DATA APPEND TO YOUR MAS/CRM
- 13. SLIDE 13 IDENTIFY AND ENGAGE TARGET ACCOUNTS WITH LIVE CHAT Customer Manufacturing <$100M Customer Energy >$100B HIGH VALUE! Target Account Financial Services >$10B No Chat
- 14. SLIDE 14 PERSONALIZE YOUR WEBSITE BY AUDIENCE SEGMENT
- 15. SLIDE 15 BY NAME OR INDUSTRY SEGMENT
- 16. SLIDE 16 BY NAME OR INDUSTRY SEGMENT
- 17. SLIDE 17 WITH PERSONALIZED IMAGERY
- 18. SLIDE 18 WITH PERSONALIZED IMAGERY
- 19. SLIDE 19 WITH PERSONALIZED IMAGERY
- 20. SLIDE 20 WITH PERSONALIZED IMAGERY
- 21. SLIDE 21 WITH RELEVANT CONTENT
- 22. SLIDE 22 WITH RELEVANT CONTENT
- 23. SLIDE 23 SO YOU CAN GO FROM THIS…
- 24. SLIDE 24 TO THIS
- 25. © 2018 DEMANDBASE｜SLIDE 25 LIVE PERSONALIZATION EXAMPLES
- 26. © 2018 DEMANDBASE｜SLIDE 26 LIVE PERSONALIZATION EXAMPLES
- 27. SLIDE 27 WEBSITE PERSONALIZATION – HERO BANNER Control Experience No Personalization Test Experience Personalization 81% Increase in CTA clicks
- 32. © 2018 DEMANDBASE｜SLIDE 32 PERSONALIZATION BY CONTACT BEHAVIOR
- 33. © 2016 DEMANDBASE｜SLIDE 33 IMPACT OF AI BASED PERSONALIZATION 66% Exit Rate 212% Pages/Session 499% Conversions Average across DB customers using site optimization functionality
- 34. SLIDE 34 IMPACT OF AI BASED PERSONALIZATION BOUNCE RATE PAGES / SESSION TIME ON SITE DEMO REQUEST CONVERSION RATE - 52% + 107% + 231% + 311% BASELINES GATED ASSET CONVERSION RATE + 593% AI based personalization results for Demandbase.com
- 36. KEY TAKE AWAYS • B2B buyers have expectations like B2C consumers • Embrace AI and technologies that make it native • Consider targeting outside of your prospect list • Tie together your advertising and website experiences • Utilize what works for your current strategies