Demystifying LEAN UX
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Steve Walker presented on demystifying Lean UX and how to include effective customer experience best practices in Agile processes. He discussed the origins and principles of Lean UX, including short design cycles, rapid prototyping, and frequent validation and feedback. Walker provided examples from StubHub and NYC Department of Sanitation that used unified teams or a staggered approach. Finally, he outlined options for implementing Lean UX concepts based on factors like project focus, organizational maturity, and available UX/UI talent.
Demystifying LEAN UX
- 1. Steve Walker Practice Director, Development Solutions DEMYSTIFYING LEAN UX How to include effective customer experience best practices in your Agile processes
- 2. Practical, Tactical, Agile | March 5, 2018 2 Introductions – Steve Walker 25 year experience in digital and business transformation leveraging technology Currently focus around digital transformation areas including software modernization, digital/content, digital workforce management I am here to help. Connect with me: Linkedin.com/in/walkersteve@_SteveWalker www.slideshare.net/SteveWalker7 experisspark.com/author/stevewalker
- 3. Practical, Tactical, Agile | March 5, 2018 3 LEAN UX USER CENTERED DESIGN CUSTOMER EXPERIENCE AGILE USER INTERFACE FRONT-END DEVELOPMENTAGILE USER INTERFACE CUSTOMER EXPERIENCE USER CENTERED DESIGN LEANUX AGILE
- 4. Practical, Tactical, Agile | March 5, 2018 4 The Goal A User Experience that: Is Appropriate Is Comprehensive Fits in our development methodology
- 5. Practical, Tactical, Agile | March 5, 2018 5 The Reality This is really a challenge of how do we best create this User Interface and/or User Experience We don’t have UI designers or UX talent that fits into how we develop The Design process takes too long The Design process feels foreign Our UI is “bad”
- 6. Practical, Tactical, Agile | March 5, 2018 6 Today’s Discussion: Getting Started What is Lean UX? Real-World Examples Implementing Lean UX Concepts
- 7. Practical, Tactical, Agile | March 5, 2018 7 What is Lean UX: Origins Concept defined by Jeff Gothelf and Josh Seiden 2013 Addresses our goal of appropriateness and comprehensiveness but fit? Based on Agile principles
- 8. Practical, Tactical, Agile | March 5, 2018 8 What is Lean UX: Origins Versionone – State of Agile (11th) 22% 25% 35% 38% 45% 50% 50% 54% 55% 62% 66% 71% 81% 83% 88% 90% Agile/Lean UX Agile Portfolio Planning Story Mapping Product Roadmapping Open Work Area Frequent Releases Kanban intergrated deb & testing Dedicated Product Owner Team-based Estimation Release Planning Short Iterations Iteration Reviews Retrospectives Daily Standup Iteration Planning First time appearance! Why? • Growth of the importance of User Experience • Growth of Agile
- 9. Practical, Tactical, Agile | March 5, 2018 9 What is Lean UX: Principles All team members included in design “cycles” Short design “cycles” Light on Deliverables Rapid prototyping Feedback and validation T E S T M E A S U R EB U I L D
- 10. Practical, Tactical, Agile | March 5, 2018 10 What is Lean UX: Reality Design/Development doesn’t always mix Hard to right-size the design process Isn’t a fit for all types of projects Tough discipline to master
- 11. Practical, Tactical, Agile | March 5, 2018 11 True Lean UX isn’t for everyone Implement Lean UX concepts - Modify design engagement approach - Rapid Design - Validation What is Lean UX: The Reality
- 12. Practical, Tactical, Agile | March 5, 2018 12 Real World Examples: StubHub
- 13. Practical, Tactical, Agile | March 5, 2018 13 Real World Examples: StubHub
- 14. Practical, Tactical, Agile | March 5, 2018 14 Real World Examples: StubHub Focus was on the experience 2-4 week sprints 5-9 person integrated team 3 UX per scrum team - UX interaction - UX content - UX look and feel
- 15. Practical, Tactical, Agile | March 5, 2018 15 Real World Examples: NYC Department of Sanitation
- 16. Practical, Tactical, Agile | March 5, 2018 16 Real World Examples: NYC Department of Sanitation
- 17. Practical, Tactical, Agile | March 5, 2018 17 Focus on function and ease of use 5-10 person scrum teams 2-3 week sprints 1 UI Developer Used Material Design, Preset Templates, and Prototyping Desk-checks leveraged Real World Examples: NYC Department of Sanitation
- 18. Practical, Tactical, Agile | March 5, 2018 18 Implementing Lean UX Concepts: Overview Unified Team - Scrum team consists of UI/UX designers - Design work performed within Sprint Sprint 0 (“Design” Sprint) - Large % of design work performed upfront prior to development - UI/UX resources part of “Build” activities Stagger - UI/UX resources in Scrum team - Work ahead 1-3 Sprints
- 19. Practical, Tactical, Agile | March 5, 2018 19 Implementing Lean UX Concepts: Unified Team WORK BEST - Focus needed on overall experience (i.e. B2C, Web, etc.) - High degree of Agile maturity CONSIDERATIONS - Extend Sprint time 3-4 weeks - Identify Design artifacts, process upfront and educate - Feedback loop is challenging Unified Team - Scrum team consists of UI/UX designers - Design work performed within Sprint
- 20. Practical, Tactical, Agile | March 5, 2018 20 Stagger - UI/UX resources in Scrum team - Work ahead 1-3 Sprints Implementing Lean UX Concepts: Stagger WORK BEST - Focus on function - “Application” type of experiences - Lack of UX talent CONSIDERATIONS - Create design patterns - Implement rapid prototyping to development processes - Provides better opportunity for feedback loops Sprint 1 Design Sprint 2 Design Sprint 3 Design Sprint 4 Design
- 21. Practical, Tactical, Agile | March 5, 2018 21 Implementing Lean UX Concepts: Sprint 0 WORK BEST - Both experience and applications - Leveraging outside resources - Relatively immature agile environment - Relatively immature customer experience focus CONSIDERATIONS - Create design patterns - Still need UI/UX on Scrum teams - A/B testing, grooming activities Sprint 0 - Large % of design work performed upfront prior to development - UI/UX resources part of “Build” activities Sprint 0 Sprint 1 Sprint 2
- 22. Practical, Tactical, Agile | March 5, 2018 22 Implementation Options: Choosing an Approach What should we consider when determining how to leverage Lean UX principles? Focus of the Project Organizational Maturity UX/UI Talent Design Processes Feedback Loops Timelines
- 23. Practical, Tactical, Agile | March 5, 2018 23 The Goal PRINCIPLES Fits in our Development Methodology Is Comprehensive Is Appropriate A User Experience that….
- 24. Practical, Tactical, Agile | March 5, 2018 24 Questions? I am here to help. Connect with me: Linkedin.com/in/walkersteve@_SteveWalker www.slideshare.net/SteveWalker7 experisspark.com/author/stevewalker
- 25. Thank You!