Uploaded byNatalie Sisson
Demystifying Social Media for Business
The document outlines the importance of social media for businesses, emphasizing its rapid growth and significance in marketing strategies. It provides insights into the top social media platforms like Facebook, Twitter, and LinkedIn, along with practical tips for engagement and content creation. Additionally, it discusses key questions organizations often have regarding measuring ROI, best practices, and effectively reaching target markets through social media.
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Demystifying Social Media for Business
- 1. Demystifying the BusinessofSocial Media
- 2. What can youexpect to learn today?Why Social Media is so HUGE right nowAnswers to the Top 5 Social Media questions How to use the Top 5 Social Media sites for businessTop tips and tricks to take away and start using today
- 3. What you needto do now
- 4. Social media ishugeIt’s important that we understand the huge shifts that are happening right now
- 5. If Facebook werea country, it would be the third most populated in the world, ahead of the United States.Only China& India aremore populated.
- 6. 500 BILLION.The numberof minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION
- 7. 25 BILLION.The amountof content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.
- 8. 500BILLIONThe number ofpeer influence impressions Americans generate per year via social media.62% of those impressions come from Facebook.
- 9. 35 HOURSThe amountof video uploaded to YouTube every minute.THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.
- 10. 2 BILLION.The numberof YouTube videos viewed per day.THAT’S TWICE AS MANY AS LAST YEAR.
- 11. 4 BILLION.The numberof images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
- 12. ONE-THIRD.The proportion ofwomen aged 18-34 who check Facebook when they first wake upEven before going to the bathroom.
- 13. NINETY-FIVE.The percentage ofcompanies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
- 14. 27 MILLIONThe averagenumber of “tweets” per day on Twitter.THAT’S 8X LAST YEAR’S VOLUME.
- 15. Years to reach50 million viewersRadio38 years
- 16. Years to reach50 million viewersTelevision13 years
- 17. Years To reach50 million viewersInternet 4 years
- 18. Years to reach50 million viewersiPod3 years
- 19. added 100 millionusers in less than 9 months
- 20. What is Socialmedia?
- 21. It is APowerful Business Tool81% Generated exposure for their organization61% Increased subscriber/traffic/opt-ins 48% Generated qualified leads45% Reduced marketing costs35% Closed more business Source: Social Media Examiner 2010 Industry Report
- 22. Proof is inthe purchase33% visit social media sites to engage in product research before making a purchasing decision47% say social media sites influence their decision to purchase specific companies services & brands26% of respondents changed their minds about purchasing a product after reading about it on a social media site.
- 23. Social Media EffectsSource:Hubspot.com
- 24. The most importantthing to knowSocial Media is all about engaging
- 25. Real World Story“Iused to think Twitter was dumb, and I didn't evenhave a personal Facebook account until 2009. Now, the social web counts for probably a third of ourbusiness.If you have a business, you might want to think aboutGettingon the train too.”Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers), several successful online products and now a published book!
- 26. Why you needto be socialBeing social is not just for people it’s for organizations too!You can’t afford to not use Social Media as part of an integrated marketing effort.Social Media is here to stay so learn how to maximize it for amazing results.
- 27. What is SocialMedia?Social Media is media with a social componentthat provides a two-way street for communicating. Social media is produced through self-publishing & user-generatedcontent vs traditional media
- 28. What is SocialMedia?Social Media can be broken down as followsSocial Networking. (Facebook, LinkedIn, Twitter)Social Photo and Video Sharing. (YouTube, Flickr)Wikis. (Wikipedia, Wikia)Social Bookmarking. (Diigo, Furl)Social News. (Digg, StumbleUpon, Reddit)
- 29. Don’t be overwhelmedYoudon’t need to be on all those sites!
- 30. Where do youneed to be?Create compelling content and stories to draw people to you.Make a specific ask or establish a specific goal to reach.Make it astonishingly easy for your customers to take action
- 31. What are theTop 5 questions asked by organizations today?
- 32. Question #1How doI measure social media ROI?
- 33. Answer #1How doI measure social media ROI?Set goals and track actual reachMeasure your conversation shareUse recommendations and referralsCreate inbound link loveUtilize Social Bookmarking
- 34. Question #2What arethe best practices??
- 35. Answer #2What arethe best practices?Treat Social Media like an offline relationshipBe LARGE - Listen, Ask, Respond, Give, EngageGo for AAA – Authoritative + Authentic + AvailableBe consistent with your brand messageDon’t shout out and sell all the time
- 36. Question #3How doI best manage my time online?
- 37. Answer #3How doI best manage my time online?Spend 30-60 minutes doing the right things dailyCheck-in 2-3 times per day - scan, engage & maintainFocus on the top 3-5 tools and forget the rest Set a weekly schedule and stick to itTrack your results and measure what’s working
- 38. Question #4How doI reach my target markets?
- 39. Answer #4How doI reach my target markets?Setup Google alerts for your target market keywordsSet up Google alerts for your business & competitionThen monitor who is talking and where they hang outStart engaging on those blogs, websites and forums Leave intelligent comments, opinions and links back
- 40. Question #5How doI generate traffic and leads?
- 41. Answer #5How doI generate traffic and leads?State what value you provide & problem you solveAsk people to link back to your site & link to theirsCreate a call to action on your websiteEstablish a CRM system to capture leadsCreate specific content to follow up and convert
- 42. Why your businessneeds to be on Facebook
- 43. Why Facebook?Facebook isa huge social network with 600M+usersThat’s a lot of eyeballs to get your business in front of!
- 44. People spend moneyon FacebookOver 5 million people are `likes’ of Facebook pagesThe average `like’ spends $71.84 as opposed to non fans41% more likely to recommend your product to their friends
- 45. Example of aGreat Facebook Page
- 46. Add Personality ToYour Page Make it rich & engaging
- 47. Update 2-3 timesdaily
- 48.
- 49. Mix up yourmedia
- 50.
- 51. Write a noteand tag your fansHow does a Facebook page work?Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friends
- 52. Fans can interactwith your brand by liking, commenting and sharing your content
- 53. You can installapps to run contests, polls, quizzes, videos, photos
- 54. You can createa customized landing tab to ensure `Likes’ connect with you further
- 55. You can linkyour blog feeds to publish to your page and show your Twitter updates on a tabHow to grow your fan baseClick on `Suggest to Friends’ & invite them
- 56. Connect to yourother social media sites
- 57. Integrate updates toyour Twitter Feed
- 58. Use Facebook Connecton your website
- 59. Get a vanityURL so you can be easily found (http://www.facebook.com/username/)
- 60. Buy Facebook adsto drive people to your pageWhy your business needs to be on Twitter
- 61. Why Twitter?Twitter hasover 145 million users who are part of alively 24/7 conversation.
- 62. How does Twitterwork?
- 63. Getting Started WithTwitterFollow relevant accounts using these tools
- 64. Twitter TerminologyLearn thekey lingo to stay cool on Twitter:
- 65.
- 66. How do youfind business leads?Search on Hashtags(#) that you can help with
- 67. Look at trendingtopics to find potential clients
- 68. Credit people withpersonal #Follow Friday #FF
- 69. Connect with peopleand direct them to your site
- 70. In your bioput a direct link to your sales page or site
- 71. Create a friendlyautoresponder and give away a useful free reportAdvanced Twitter ExercisesCreate a free Bit.ly account to shorten URLs and track Submit your tweets on Su.pr and get more traffic
- 72. Create usefu listson Twitter for people to follow
- 73. Visit Tweetml.org tofollow an entire list in one go
- 74. Use ManageFlitter unfollowpeopleHow do you make money on Twitter?
- 75. Why your businessneeds to be on LinkedIn
- 76. Why LinkedIn?Used byover 70 million professionals & gains 1 new member per second and 3M per month
- 77. How does LinkedInwork?Create your own online resumeCreate a company profile to give you more visibilityNetwork with like-minded professionals
- 78. Find potential hiresor strategic alliances
- 79. Create links toyour company & generate traffic
- 80. Showcase your initiativesto millionsHow does LinkedIn work?Gain trust for you and your organization
- 81. Examples of greatLinkedIn Profiles
- 82. Leverage the powerof LinkedIn Ask a question on LinkedIn’s discussion forumGet answers from professionals on your topic
- 83. Answer questions andbe a helpful resource
- 84. Make new connectionsthrough this activity
- 85. Send direct messagesto your connections
- 86. Join groups andmeet people with similar interests
- 87. Create events andgain more exposure to new clientsExample of an Answers search
- 88. Leverage the powerof LinkedIn Look up profiles prior to meeting peopleGain insight into their background and more
- 89. Search for topinfluencers and introduce yourselfSearch for Service Partners Give and receive recommendationsLinkedIn EtiquetteReciprocity is a wonderful thing. Gratitude is key.Don’t be afraid to ask for favours
- 90.
- 91.
- 92. Give backLinkedIn EtiquetteDonot abuse your network with spam messagesUse LinkedIn’s status update to share valuable info
- 93. Use this sparinglyand not as a ‘Daily About Me’ broadcast or sales pitch
- 94. Avoid the boilerplatetext when adding a connection and instead write a personal oneLinkedIn EtiquetteValue relationships over transactionsUse LinkedIn as a professional ground to connect
- 95. Great tool toconnect with influencers
- 96. Play by therules and don’t SPAM people
- 97. Act with integrityand don’t share false information
- 98. Engage regularly withyour networkWhy your business needs to be on YouTube
- 99. Why YouTube?YouTube ismore than just a place to upload, shareand view videosYouTube is the world’s 2nd largest search engine
- 100. Every minute 35hours worth of video is uploaded
- 101. Attracts 60 millionunique viewers per month
- 102. Optimized for 18different languages
- 103. Allows you tomarket your brand or productsBuilding A CommunityFind professionals on YouTube by searching keywords
- 104. Add these peopleas friends to message them
- 105. Subscribe to theirchannel to receive updates
- 106. Leave comments onYouTube videosHow to increase your viewershipAsk people to `Like’ or share your video
- 107. Share the linkyourself from under your video
- 108. Send your videoas a personal message
- 109. Add a widgeton your website or blog that
- 110. Use the embedcode under your video to put in a postGet started very quickly for very littleRecord directly from YouTube
- 111. Record using youriPhone if it has video
- 112. Use your digitalcamera if it has video mode
- 113. Buy a $200Flipcam with easy upload
- 114. Invest in asmall handheld video cameraWhy your business needs to be on WordPress
- 115. Why Blog?A blogis a fantastic tool to promote your businessRead my Blog
- 116. Before You DiveInThere are over 200 million blogs worldwideBrowse other blogs in your industry
- 117. Search for thetop blogs using Technorati, AllTop and Blogrank
- 118. Emulate the bestHowDoes it Work?Using a blog platform allows you to set up a site to:Post informative articles
- 119. Allow readers toshare and engage
- 120. Create pages withmore information
- 121. Add plug-ins andwidgets
- 122. Draw traffic toyour sitesQuestions to Ask YourselfWhat is the business purpose of my blog?
- 123. What are theobjectives, outcomes and goals?
- 124. Who is yourideal reader?
- 125. How do youwant your readers to feel?
- 126. What do youwant your readers to do?
- 127. How much timecan you devote?Why WordPress?WordPress is an extremely popular blog platformVery easy to get started and free
- 128. Choose from hundredsof free themes
- 129. ‘What You SeeIs What You Get’ content editor
- 130. Up to theminute statistics on your posts
- 131. Numerous widgets &plug-insElements of Great Blog Design Enticing header with name of blog, tag line
- 132. Clearcall to action buttons to subscribe or signup
- 133. Searchbar so you can see how visitors use your site
- 134. Aboutpage with photo and testimonials
- 135. Usea variety of media: text, video, audio
- 136. Plentyof white space to make it easy to read
- 137. SocialMedia links to share your content and connect with you Best Case Practices Make it relevant Provide useful information that solves problemsProvide unique or new insights into subjects
- 138. Have a strongopinion and state it
- 139. Write in away that is clear and concise
- 140. Establish a regularposting schedule and stick to itCreating a CommunityTreat your relationships online like those you do offAsk questions regularly
- 141. Reply to commentsin a genuine and friendly way
- 142. Follow those whocomment on Twitter and engage
- 143. Use comments byreaders as content for new posts
- 144. Thank people fortheir comments by emailing them
- 145. Leave insightful commenton other blogsBefore we finish upHere are some facts that are kind of scary
- 146. By 2014, socialnetworking services willreplace email as the primary vehicle forInterpersonal communications for 20 percentof business users.Gartner Oct 2010 report
- 147. Don’t be afailureThrough 2015, only 25 percent of enterprises willroutinely utilize social network analysis to improveperformance and productivity.
- 148. How can youlearn to use Social Media to get real results for your business?
- 149. Two simple waysWorkwith me one-on-one for social media personal training and coachingInvest in the Social Media Bootcampe-program complete with 7 workout guides
- 150. Plus Step byStep Videos
- 151. What does itdeliver?
- 152. Your Own PersonalTrainerTwo months of ongoing coaching
- 153. Top tips andlatest updates
- 154.
- 155. Easy workouts tokeep you on trackMotivation and bite-sized chunksof learning are key to success
- 156. All this inone complete product7 downloadable workouts
- 157. Step bystep video tutorials
- 158. 2 monthsof coaching via email
- 159. Latest updatesand top tipsIf you’re interested then definitelycome and visit:http://womanzworld.com/bizshop/bootcampImages in this presentation are courtesy of the great folks at Shutterstock
- 160. A little bitabout meI’m Natalie Sisson. A Kiwi Entrepreneur, Adventurer andFounder of The Suitcase EntrepreneurI’m an integrated marketer
- 161. I’m a socialmedia evangelist & personal trainer
- 162. I co-founded acompany that built a Facebook app
- 163. I’m a RegionalBodysculpting Champion
- 164. I broke aWorld Record in Dragon Boating
- 165. I’m a goldmedal World Beach Ultimate ChampionWho Am I?
- 166. How has socialmedia helped me?
- 167. I’ve built mybusiness on Social MediaOver 1700 fans on Facebook$15K in 1 month running social media bootcamps9,000 + Quality Twitter followers Klout score that ranks me as a Thought Leader800 + connections on LinkedIn for leadsPopular on location YouTube videos Thriving Blog and global audienceNewsletter list doubling every monthAwesome community of entrepreneurs
- 168. Thanks for readingand sharingYou’ll find me on @womanzworldand @nataliesissonConnect with me on Facebook.com/womanzworldFind me on LinkedIn.com/in/nataliesissonVisit my channel on YouTube.com/nataliesissonJoin my community at TheSuitcaseEntrepreneur.com
Editor's Notes
- #24 Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- #28 Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- #29 Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- #31 Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- #33 What are the key metrics to follow for measuring ROIHow do I convince stakeholders that investing in social media is time and money well spent?
- #34 Set goals then track and measure actual reachMeasure your conversation shareUse recommendations and referralsCreate inbound link loveUtilize Social Bookmarking
- #35 How do I make sure our message is noticed?What are the marketing DOs and DON'TsWhat’s the most effective non ‘spammy’ way to drive businessHow do I make a message go viralHow can I best spend our online marketing budget
- #37 How long I should spend on social media marketingHow do I avoid overwhelm
- #39 How do I narrow our social media marketing efforts to our target market?What’s the best use of social media marketing to target small niche markets with a strategy and customized content?How do I use social media to build brand awareness?
- #41 How do I obtain qualified subscribers to our blog, Youtube channel, newsletter and Twitter feed?How do I reach a large audience, outside of our current contacts and get them to respond?How do I drive more traffic to our website using social media marketing?What are keywords and how can I use them?
- #44 The average user is connected to 60+ pages, groups and eventsGlobal reach with 70% of users located outside the US100+ million users access Facebook from a mobileA great platform to build your relationshipsIncreases your visibility as people share your contentBusiness pages are a low cost marketing method Acts as a real time search engine
- #46 Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friendsFans can interact with your brand in a number of ways based including commenting on a post, liking it, and sharing itIn addition you can install apps to run contests, polls, quizzes, videos, photos and customized landing tabsYou can link your blog feeds to publish to your page and show your Twitter updates on a tab
- #47 Vary your content and post article links from you or other sources, ask questions and newsy updatesMix up your media – add photos and ask your clients/ customers to post photos of them using your brand, product or serviceEvents: and link them to your page such as a webinar your holding or an upcoming sale
- #51 Share their experiences, both good and not so goodProvide feedback on recent events or launchesDiscuss product ideasLearn about exclusive deals or offersGet customer service
- #52 Twitter lets you write and read messages of up to 140 characters – because less is moreTweets (messages) are public to everyone but you can direct a message to a specific person using their `handle’Twitter can be thought of as a real-time giant search engine where people update by tweeting the latest news, events, thoughts, questions and links You can access Twitter via the Twitter website, your phone or manage your accounts from a plethora of applications
- #53 Use search.twitter.com to find people talking about your publication or print topics - then follow themUse We Follow to follow ‘Tweeters’ by category such as media, lifestyle, health, newsCreate a Twellow account – Twitter Yellow Pages, add an extended publication bio here and follow relevant peopleYou can also choose to interact without following an account, just send them a tweet and get chatting
- #54 @username is a public message to or about someoneFollow is to subscribe to somebody’s messagesDirect Message (d username) is a private message Retweet (RT @username ) is when you repost a valuable message from someone and give them creditvia @ is another way of sharing a RT but allows you to put the message first and credit them later
- #55 Build relationships on TwitterListen for comments about youRespond to comments and queriesAsk questions and be genuinely interestedPost links to things people would find interestingRetweet messages you would like to shareUse a friendly, casual toneDon’t spam people!2. Harness the real-time nature of TwitterAsk questions, float ideas, post polls and expect fast feedback as your following growsIf you’ve launched a new issue, new publication or new campaign, search Twitter for commentsRespond to customer service issues quicklyBe sure to quickly engage in discussion on a tricky public issue your company is dealing with
- #60 Individual asset for you to showcase your brandConnect with professionals in the same field as youBuild trust and relationships in your networkGet recommendations from partners and clientsJoin and participate in group discussionsMeet professionals with related areas of interestGain insights into the latest trends in your area
- #62 Use your status update to submit latest blog articles, website updates or new business information for people to viewShare and send this to Twitter, Facebook and post to groups you’re members ofGet recommendations
- #64 In your network and organizationsGain exposure for your publication as professionals within the network gather to answer your questionMake new connections as a result of these conversationsCreate articles for your publication based on answers
- #66 Get off to a fast start by seeking out others with common interests Service partners or strategic alliancesSelect them based on trusted recommendations from people in your network.
- #67 Do not be afraid to ask for favours within your network such as a recommendation or introductionPass along information that might be worthy to your first degree network Make introductions on behalf of others in your network as a courtesyAlways remember to give back anything you take out of it
- #68 Use LinkedIn’s status update to share a valuable note, blog post, article or informationUse this sparingly and not as a ‘Daily About Me’ broadcast or sales pitchPeople do not wish to know what’s going on in your life on a daily basisAvoid the boilerplate text when adding a connection and instead write a personal one
- #76 Build a community and connect with your readershipCreate a “human” feel behind your business & brandImprove your SEO and generate traffic with fresh contentBuild trust and establish authority in your fieldControl your news and updates to the public with your own PR platform and messaging toolMaximize this low cost form of marketing
- #77 Search on on Technorati, AllTop & BlogRank
- #78 Post informative articles related to your businessAllow readers to share your content, comment & engageCreate pages with more information on your publicationAdd plug-ins and widgets to offer even more functionalityDraw traffic to your website or social networks
- #81 Enticing header with name of blog, tag lineClear call to action buttons to subscribe by email and RSS Search function so you can see how visitors use your siteAbout page with photo and testimonialsUse a variety of media: text, video, audioPlenty of white space to make it easy to readSocial Media links to share your content and connect with you