Demystifying the Mobile Container - PART I
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The document presents an overview of mobile containers, highlighting their importance in app development and management, particularly in achieving security and control for IT administrators and ease of deployment for developers. It discusses the role of hybrid apps, which combine web technologies within a native framework, pitching them as a viable solution for creating applications that deliver native-like user experiences. The presentation underscores the market's shift towards hybrid solutions while noting the need for strong development knowledge to build effective mobile applications.
Demystifying the Mobile Container - PART I
- 1. Demystifying the Mobile Container © Copyright 2013 Antenna Software, Inc. All rights reserved. Presented by: Jim Somers Chief Marketing & Strategy Officer May 2, 2013 Confidential. Do not distribute. Joseph June Sr. Director, Product Management
- 2. WELCOME & INTRODUCTIONS Your Presenters: Our Agenda: 2 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Joseph June Sr. Director, Product Management Antenna Software • What is a "container?" • What are the different types? • Why do we need them? • What are some good examples? • Questions Jim Somers Chief Marketing & Strategy Officer Antenna Software Have a question? Tweet us @AntennaSoftware or #ContainerWebinar
- 3. WHAT WE DO AMPchroma helps you build, run, and manage all your mobile applications and content. ➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world. 3 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
- 4. ENTERPRISE-GRADE APP SAMPLES 44 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Ticketing app for train conductors Research library app Field Service app Mobile shopping app Field sales and distributors catalog appField Sales app
- 5. IT’S ALL VERY CONFUSING © Copyright 2012 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Container Sandbox Partition Hypervisor Persona Shell Separation Mode Wrapper Portal Walled Garden Hub Store 5
- 6. MARKET SITUATION 6 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. • IT administrators want the security, management & control over their devices, users & apps MANAGEMENT (MDM/MAM) • It’s where speed & usability … • … converge with management and control • Developers want to build apps quickly and deploy them to users as easily as possible. DEVELOPMENT (MEAP/MADP)
- 7. MARKET SITUATION 7 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. • IT administrators want the security, management & control over their devices, users & apps MANAGEMENT (MDM/MAM) • Developers want to build apps quickly and deploy them to users as easily as possible. DEVELOPMENT (MEAP/MADP) • But buyer beware! • Two solutions for 2 needs? • Or are they?
- 8. TODAY’S QUESTION HTML5 Native ? Which is the better approach? © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.8
- 9. PUBLIC DISCONTENT WITH HYBRID 9 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved. “I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native, because it just wasn’t there.” - Mark Zuckerberg, CEO, Facebook “We have definitely shifted from HTML5 to native. The primary reason is … the app is running out of memory.” - Kiran Prasad, Director Mobile Engineering, LinkedIn
- 10. TODAY’S QUESTION HTML5 Native ? Does it have to be an either/or? © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.10 Can a native container provide the best of both worlds?
- 11. WHAT DOES IT PROVIDE? 11 © Copyright 2013 Antenna Software, Inc. All rights reserved. Device APIs Client Tier Native Container HTML5, CSS, JavaScript Web Content Platform “WebView” communicates with native container via APIs A native container allows a developer to build apps that look, feel, and function like native apps, without building native apps. “Hybrid” apps function much like native apps, but display web content, developed with web coding techniques Client tier enables device features through device APIs and communicates with server through managed gateway Confidential. Do not distribute. • HTML/CSS3 • JavaScript • JavaScript UI FW
- 12. HYBRID EXPLAINED • Essentially it’s a native app designed to display web content. • Think of it as a frameless web browser (kind of). • Each platform has some sort of a “WebView” class/control designed to display a web page – UIWebView (iOS), WebView (Android), WebView (BB). • Commonly has a “bridge API” that allows you to pass messages/commands/transactions between the web world and the native world. • You must “build or package” the webapp in the container to make your webapp into a “hybrid app.” • This involves signing (using proper certificates), combining webapp with the native shell and producing a native binary file (.ipa for iOS, .apk for Android). • Container typically comes with APIs to interact with stuff outside the container. For example, you might get APIs for accessing native API (like camera, storage, GPS, accelerometer, etc.) and/or APIs for communicating to the server. 12 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
- 13. WHAT VALUE DOES IT BRING? 13 © Copyright 2013 Antenna Software, Inc. All rights reserved. Value Driver Benefit Time to market • Leverage widely available web development skills (HTML5, CSS, JavaScript) without learning new languages, SDKs Device Portability • Build “native looking” apps for multiple platforms without mastering multiple IDEs or native SDKs Reusability • Most of the content to be displayed is already available on the web, so why reinvent the wheel? Enterprise-grade • Add enterprise features like security, enterprise integration, and user management (MAM, MDM) Confidential. Do not distribute.
- 14. WHERE DOES IT FIT? Hybrid Web Code Native Container Client Tier • Standard web dev (HTML5, CSS, JS) • Packaged / deployed in native container • Fast / easy • Enhanced functionality Native Native Code Client Tier • Standard native dev (Objective-C, Java using AMPchroma native APIs) • Use best of breed dev tools for each platform • Targeted or cross-compiled for each desired platform Web • Standard web dev (HTML5, CSS, JS) • Runs in browser • Fast / easy • Limited functionality Mobile Browser Web Code 14 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
- 15. Web 15 NativeHybrid Mobile Browser Web Code Native Code Client Tier Web Code Native Container Client Tier Web Code Native Container Client Tier App Native Container Client Tier App App App Single App Hybrid Multi-App Hybrid, or “Managed Hybrid” Native Code Client Tier Native Code Client Tier Pure Native SDK Cross Platform Native Web Code Native Client Tier Native Code Mixed Mode © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. WHERE DOES IT FIT? (CONT’D)
- 16. Web Native “Mixed Mode” NativeHybrid Managed Hybrid Mobile Browser Web Code Native Code Client Tier Native Container Client Tier Web Code Web Code 16 Client Tier Native Container Web Code NativeCod e Client Tier Native Container Web Code Offline Capabilities Security & Management Leverage Device Capabilities Time to Market Development Ease Cross-device Portability © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. HOW DOES IT COMPARE? (CONT’D)
- 17. 17 Mobile Web Container / Wrapper Cross-Platform Native Native Dev HTML5, CSS, Java, XML, JS HTML5, JavaScript, CSS; publish in native wrapper Eclipse, Java, cross-compiled Objective C, Java, Xcode, Android SDK Pros • Web skillsets • Development time/effort • Platform portability • Performance • Security • Online/offline functionality • Native “feel” • Device capability Cons • Performance, security • Functionality limited, online only • No native “feel” • Portability • Platform-specific skillsets © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. COMPETITIVE ECOSYSTEM Web Hybrid Native
- 18. 18 Mobile Web Container / Wrapper Cross-Platform Native Native Dev HTML5, CSS, Java, XML, JS HTML5, JavaScript, CSS; publish in native wrapper Eclipse, Java, cross-compiled Objective C, Java, Xcode, Android SDK Pros • Web skillsets • Development time/effort • Platform portability • Performance • Security • Online/offline functionality • Native “feel” • Device capability Cons • Performance, security • Functionality limited, online only • No native “feel” • Portability • Platform-specific skillsets © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. WHERE WE FIT Web Hybrid Native CLIENT
- 19. © Copyright 2011 Antenna Software, Inc. All rights reserved. • Open to any mobile IDE including 3rd parties • Write once, deploy-to-many functionality across device platforms • Secure container that communicates with a client interface on the AMP Server • Management of multiple web apps via single native container (patented) • Enables real-time and offline capabilities • Built-in connectors and adapters provide easy integration to backend systems © Copyright 2012 Antenna Software, Inc. All rights reserved. AMP CLIENT POWERED BY AMPCHROMA 19
- 20. © Copyright 2011 Antenna Software, Inc. All rights reserved. Mobile Field Service: • Users needed to view docs and capture signatures in order to speed-up and simplify the service order completion • Migrated from laptops to iPhone & iPad • Integrated to Siebel & Kronos for time keeping, and Active Directory for SSO • Steris chose Hybrid – HTML5 inside secure native container © Copyright 2012 Antenna Software, Inc. All rights reserved. AMP CLIENT EXAMPLE 20
- 21. HYBRID INCREASING IN POPULARITY Source: http://appdev.cbronline.com/news/hybrid-apps-to-be-used-in-half-of-mobile-apps-by-2016-gartner-170413 "The BYOD trend … will lead businesses to manage a portfolio of mobile application architectures, and hybrid architectures will be especially well-suited to business-to-employee applications.” - Van Baker, VP, Gartner Research Hybrid Apps will be deployed in about Half of mobile apps by 2015 21 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
- 22. CLOSING THOUGHTS • HTML5 mobile app development is naturally appealing and being enhanced by: - Better javascript frameworks - Better and faster rendering - Faster devices • The container started as simply a way to hold the web apps so they can be distributed and installed on devices, but quickly became a framework for building hybrid apps. • Building hybrid apps running inside a container is a very viable way to develop and deploy quickly, safely, and cost effectively, especially when leveraging existing web content. • But it may not be the perfect solution for all app types. Really good apps require more than simply a JavaScript framework and a hybrid container. • Building a compelling mobile app with an immersive user experience requires a strong knowledge of JavaScript development, web development, and a general understanding of mobile development principles on individual target platforms. • Not all containers are created equal. 22 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
- 23. WHY ARE WE SO HAPPY? 75 of the F1000 brands rely on our platform every day, like Coke, Walmart, Xerox, RBS and McGraw Hill. Want to be the first to have the 2013 Gartner Magic Quadrant for Mobile Applications Development Platforms (MADP)? If so, go to … http://tiny.cc/getMADP to register for a free copy. Gartner recognized us as a LEADER in their 2012 Magic Quadrant for Mobile App Development Platforms (MADP). You’d be smiling too if you had over 200 million messages flowing through your servers each month. Dozens of carrier and ISV partners call our platform their own and take it to market under their brand. With our SAS70, SysTrust & FIPS140 certifications, we sleep well knowing our customers are secure. 23 © Copyright 2012 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
- 24. WHY ARE WE SO HAPPY? 75 of the F1000 brands rely on our platform every day, like Coke, Walmart, Xerox, RBS and McGraw Hill. Want to be the first to have the 2013 Gartner Magic Quadrant for Mobile Applications Development Platforms (MADP)? If so, go to … http://tiny.cc/getMADP to register for a free copy. 24 © Copyright 2012 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
- 25. QUESTIONS? © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Have a question? Tweet us @AntennaSoftware or #ContainerWebinar
Editor's Notes
- #3: On the positive side of the ledger, the enterprise mobility market matured (or exploded) in 2012. It came out of infancy and entered adolescence in certain respects. IT got much more involved – or was forced to get involved – which is great for Antenna as our core value has always resonated with the more technology-minded professionalsNative became sexy again, and enthusiasm for mobile web/HTML5/etc. became much more realistic as a result of a few tech juggernauts (e.g., Facebook) falling short of user expectations with their mobile web appsBut most importantly – what REALLY ignited this market – was the BYOD phenomenon. Unfortunately, Antenna and others of our MADP ilk were the immediate benefactors of this market tipping point. Instead, MDM players like A/W, Mobile Iron, Good, and others started printing money as IT groups began buying licenses en masse in a very knee-jerk manner for fear they would lose control (or possibly their jobs) if they didn’t get in front of this trend that had a life of its own.One the negative side of the ledger, while it’s hard to prove … anecdotally … the global economic crisis has certainly had in impact of buying patterns and investments in transformative technologies.But, what really affected us and caught us somewhat flat-footed was the wide use, adoption, implementation of free/open development toolsets. It put a spotlight on the fact that developers hold the keys in many respects and prefer to use the likes of Sencha, Jquery Mobile, PhoneGap to get to market quickly and inexpensively.
- #23: On the positive side of the ledger, the enterprise mobility market matured (or exploded) in 2012. It came out of infancy and entered adolescence in certain respects. IT got much more involved – or was forced to get involved – which is great for Antenna as our core value has always resonated with the more technology-minded professionalsNative became sexy again, and enthusiasm for mobile web/HTML5/etc. became much more realistic as a result of a few tech juggernauts (e.g., Facebook) falling short of user expectations with their mobile web appsBut most importantly – what REALLY ignited this market – was the BYOD phenomenon. Unfortunately, Antenna and others of our MADP ilk were the immediate benefactors of this market tipping point. Instead, MDM players like A/W, Mobile Iron, Good, and others started printing money as IT groups began buying licenses en masse in a very knee-jerk manner for fear they would lose control (or possibly their jobs) if they didn’t get in front of this trend that had a life of its own.One the negative side of the ledger, while it’s hard to prove … anecdotally … the global economic crisis has certainly had in impact of buying patterns and investments in transformative technologies.But, what really affected us and caught us somewhat flat-footed was the wide use, adoption, implementation of free/open development toolsets. It put a spotlight on the fact that developers hold the keys in many respects and prefer to use the likes of Sencha, Jquery Mobile, PhoneGap to get to market quickly and inexpensively.