Denver Boulder Software Club January Event: Making B2B Sexy

Editor's Notes

• #6: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
• #7: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
• #8: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
• #9: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
• #10: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
• #20: Personify our customers, personify their problem. Great, now what?
• #21: Crazy new concept – integrated marketing. Woo ‘em. Nurture the relationship. Touch them multiple times before download.
• #22: Be consistent, constant and omnipresent.
• #24: Confio goes to events. 120. Monsters are everywhere
• #25: Simple booth with a sinister plan
• #26: All I can sayis, know your audience
• #27: Let’s break this down…
• #29: Driving traffic to our website… monsters are on all our social channels, banner ads (syndicated programs and google)
• #30: They invade the cities we visit
• #31: They help us announce new customers!
• #33: What is remarketing? – Monsters invade your favorite minion video clips.
• #35: Is this all because of monsters? No. We also increased spend, ramped up the SDR team, launched LogicalRead and our content marketing programs. But in 2012 our PMM went to PASS Summit and reported back that no one knew Confio. In 2013, he returned and everyone knew exactly who Confio was and they happily stood line for 15 minutes to try to win a monster
• #43: With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.