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Design Business Bootcamp
This document outlines the key points from a design business bootcamp presentation. It discusses problems designers face like an uncertain economy and difficulties with marketing and sales. It provides advice for starting a studio like having adequate training, a business plan, startup finances, and professional guidance. Additional topics covered include business structures, targeting ideal clients, marketing tools, communication strategies, future planning, and the importance of underpromising and overdelivering.
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Design Business Bootcamp
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- 15. I asked almost 700designers
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- 18. Paid Less to Do More
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- 24. Starting a Studio Why Have a Business?
- 25. Starting a Studio Some Bad Reasons
- 26. Starting a Studio “I want to be a great designer”
- 27. Starting a Studio “I want to be famous”
- 28. Starting a Studio “I want to be free to design my way”
- 29. Starting a Studio “I want to make more money”
- 30. Starting a Studio “I want to have more security”
- 31. Starting a Studio The GOOD Reasons
- 32. Starting a Studio “I am needed”
- 33. Starting a Studio “I like people”
- 34. Starting a Studio “I am decisive”
- 35. Starting a Studio “I am cool (under pressure)”
- 36. Starting a Studio “I am a self starter”
- 37. Starting a Studio “I am well organized”
- 38. Starting a Studio “I understand business and business people”
- 39. Starting a Studio “I like to lead”
- 40. Starting a Studio “I want to sell”
- 41. Starting a Studio “I am willing to learn”
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- 47. 1. Adequate Training/ Experience Work for as many other studios as you can!
- 48. 2. A Plan A business plan can outline your future as a business.
- 49. 3. Startup Finances Have capital to start from, or a few clients “in the bag”.
- 50. 4. Professional Guidance Rely on professionals to help you make business decisions: lawyer, accountant, insurer.
- 51. 5. A placeto work Home, co-working, digital wandering all work these days.
- 52. Startup Essentials “When we fail to plan, we plan to fail.”
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- 54. What Is Your Mantra?
- 55. What Is YourMantra? A short, descriptive sentence that sums up what your company is all about.
- 56. “Can your secretarytell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
- 57. “Don’t be evil” -Google
- 58. “Peace of mind” -Federal Express
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- 60. What Is Your Mantra?
- 61. Protect Your Ass
- 62. Protect Your Assets!
- 63. Sole Proprietorship • Unlimited liability • If you can’t work, there is no income. • Clients like corporations.
- 64. Partnership • Liability is split. • If one partner leaves, the business dissolves. • Decisions must be unanimous.
- 65. Corporation • Liability is limited to the corporation. • Can outlive an owner. • Tax benefits. • Can be transfered/sold.
- 66. The Quality Triangle
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- 76. • Style • Creativity •Experience
- 77. • Style • Creativity •Experience • Attention to detail
- 78. • Style • Creativity •Experience • Attention to detail • Speed
- 79. • Style • Creativity •Experience • Attention to detail • Speed • Chemistry
- 80. Who is an IdealClient?
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- 82. • Good fit •Few negotiations
- 83. • Good fit •Few negotiations • Appreciate You
- 84. • Good fit •Few negotiations • Appreciate You • Trust your opinion
- 85. • Good fit •Few negotiations • Appreciate You • Trust your opinion • You enjoy them
- 86. • Good fit •Few negotiations • Appreciate You • Trust your opinion • You enjoy them • Profitable
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- 88. Define who your clientsare first, and then go get’em.
- 89. •list the industriesyou like
- 90. •list the industriesyou like •define ideal traits
- 91. •list the industriesyou like •define ideal traits •make a targeted list
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- 94. Set Expectations + Define Objectives
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- 122. Implementing the Personality Social Network Profiles
- 123. Implementing the Personality Social Network Profiles
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- 131. Implementing the Personality E-zine
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- 133. Implementing the Personality Comments
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- 138. Remove the Bullshit
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- 145. Decide Where You Wantto Go!
- 146. WORKSHEET: Future Planning Worksheet
- 147. Keep a Playbook Forevery project log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on. This will help you and your employees understand what projects you like and why.
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- 149. Know Your Exit Strategies •sell out • be absorbed • retire and close
- 150. Sup Imp er ort ant ! Under Promise
- 151. Lik e fo Rea r lz! Over Deliver
- 152. There is nosuch thing as luck, the future is what you make it!
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