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Design for Emergence
Enabling Stakeholder Liminal Transitions and Innovation
Value Pivoting through Complex Systemic Transformations
goran.matic@chaordicdesign.com
ana.matic@chaordicdesign.com
RSD7 | OCT 2018
Copyright Chaordic Design 2018
1.1
CHALLENGE
How might we emerge
sustainable innovation value
within complex systemic
transformations?
Copyright Chaordic Design 2018
1.2
CHALLENGE Innovation & Emergence
Copyright Chaordic Design 2018
Innovation:
• involves combination and recombination of information / knowledge
– and is an emergent process (Cooke, 2013)
• implies multiple interpretations of ‘value’
• Emerging innovation in a sustainable manner:
• engages with diverse communities, organizations & markets
• leverages iterative learning processes (Harkema, 2003)
• occurs within complex–adaptive systems (Carlisle & McMillan, 2006)
• involves collaboration within multi–stakeholder environments
(Sørensen & Torfing, 2011)
• entails value co–creation (Romero & Molina, 2011)
1.3
CHALLENGE Innovation & Emergence Challenges
Copyright Chaordic Design 2018
Emerging sustainable innovation value implies:
• Increased complexity in cross–industry settings
• Similar challenges in stakeholder adoption in various domains:
• natural resource management practices (Shiferaw, Okello, & Reddy, 2009)
• healthcare organizations (Cresswell & Sheikh, 2013)
• policy environments (Douthwaite, Keatinge, & Park, 2001)
• Complexified team climate influencing performance (González Romá et al., 2009)
• Uneven factors in multi–dimensional innovation adoption (Pichlak, 2016)
1.4
CHALLENGE
since innovation inherently
involves people…
might we consider –
human psycho-social experiences
of ‘transition’ as integral to an
innovation process – when
designing for emergence
Copyright Chaordic Design 2018
KEY INSIGHTS
2.1
APPROACH Innovation Process: Design for Emergence
Copyright Chaordic Design 2018
• A practical, applied meta-design modality intended for
multidisciplinary teams / practitioners
• Enables cohesive innovation design and increased resilience across:
• systemic scales (Bergström & Dekker, 2014)
• human psycho-social contexts (Matin & Taylor, 2015)
• social support systems (Sippel et al., 2015; Almedom, 2015)
• Introduces tools and methods, to:
• build social coherence (Antonovsky, 1987; Keyes 1998)
• engage at systemic scales / levels of analysis (Marr, 1982)
• ease stressors within ‘liminal spaces’ (Van Gennep, 1906; Turner, 1987)
• Key goals are to drive desirable future outcomes – while enabling
individual, organizational & communal transformational journeys
2.2
APPROACH Innovation Process: Emerging New Value
Copyright Chaordic Design 2018
• Design for Emergence contains three key modalities:
• Design for Adoption: helps people ‘embark on an innovation journey’
• Design for Resilience: maintains energy / builds resilience on the journey
• Design for Transience: re-positions shifting perceptions of ‘new value’
• Each modality:
• Targets a specific phase of an emergent design process
• Provides practical tools to implement design concepts
• Can be used in diverse, complex innovation environments
• Enables multi-stakeholder collaboration to achieve cross-scale impacts
2.3
APPROACH Innovation Process: Design for Adoption
Copyright Chaordic Design 2018
• To enable intrinsic participation of key stakeholders, we:
• leverage co-design methods: posited as essential for the
successful initiatives, as in co–innovation (Lee, Olson, & Trimi, 2012)
• re-frame ‘issues’ as polarities & dialectics: to enable deeper
understanding + offer options in complexity-based environments
• align with personal goals / objectives: leverage motivational
theory to support both initial and ongoing stakeholder
engagement (Pink, 2009)
2.4
APPROACH
Copyright Chaordic Design 2018
autonomy,
mastery, purpose
polarities, dialectics
co-design methods
buildfor
shift
2.5
APPROACH Innovation Process: Design for Resilience
Copyright Chaordic Design 2018
• To maintain energy throughout the implementation phase
of an innovation initiative, we:
• map systemic impacts through ecosystemic levels: to enhance
resilience of teams, organizations & communities
• manage liminal journeys: using anthropological ‘liminal
transition’ approaches (Van Gennep, 1906; Turner, 1987)
• leverage ‘Sense of Coherence’ (SoC): to build psycho-social
resilience in transformational events (Antonovsky, 1987; Keyes 1998)
2.6
APPROACH
Copyright Chaordic Design 2018
liminal rites of
passage:
separation,
transition,
incorporation
SoC:
comprehensibility,
manageability,
meaningfulness
multi-scale ecosystemic
impacts
create
affect
2.7
APPROACH Innovation Process: Design for Transience
Copyright Chaordic Design 2018
• Near completion of an innovation initiative, changes in underlying
value perceptions act as a stressor (Cullen, Edwards, Casper, & Gue, 2014)
• To re–imagine new value propositions within the ecosystem, we:
• build awareness of shifts in value-perceptions: by leveraging the ‘three
horizons’ foresight method to outline value transitions (Curry & Hodgson, 2008)
• Explore evolution of value perceptions from the experienced present to a
perceived / anticipated future
• map ecosystemic value-changes: outline relational changes in value
through the systemic levels of analysis (Marr & Poggio, 1982)
2.8
APPROACH
Copyright Chaordic Design 2018
‘individual’
perceptions
of value
value shifts across
‘three horizons’
landscape
multi-scale ecosystemic
value-changes
create
affect
3.1
PURPOSE Design for Emergence: Summary
Copyright Chaordic Design 2018
Enable innovation methods with an effective framework & practical
tools when designing for emergence, and:
1) Articulate value propositions in a way that enhances collaborative
potential
2) Create intrinsic resilience with key stakeholders, customers &
communities
3) Pivot value perceptions in market changes & complex ecosystemic
transformations
…to empower emergent innovation!
Thank You
We welcome your questions and comments:
goran.matic@chaordicdesign.com
ana.matic@chaordicdesign.com
RSD7 | OCT. 2018
Copyright Chaordic Design 2018

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Design for Emergence – Enabling Stakeholder Liminal Transitions and Innovation Value Pivoting through Complex Systemic Transformations

  • 1. Design for Emergence Enabling Stakeholder Liminal Transitions and Innovation Value Pivoting through Complex Systemic Transformations [email protected] [email protected] RSD7 | OCT 2018 Copyright Chaordic Design 2018
  • 2. 1.1 CHALLENGE How might we emerge sustainable innovation value within complex systemic transformations? Copyright Chaordic Design 2018
  • 3. 1.2 CHALLENGE Innovation & Emergence Copyright Chaordic Design 2018 Innovation: • involves combination and recombination of information / knowledge – and is an emergent process (Cooke, 2013) • implies multiple interpretations of ‘value’ • Emerging innovation in a sustainable manner: • engages with diverse communities, organizations & markets • leverages iterative learning processes (Harkema, 2003) • occurs within complex–adaptive systems (Carlisle & McMillan, 2006) • involves collaboration within multi–stakeholder environments (Sørensen & Torfing, 2011) • entails value co–creation (Romero & Molina, 2011)
  • 4. 1.3 CHALLENGE Innovation & Emergence Challenges Copyright Chaordic Design 2018 Emerging sustainable innovation value implies: • Increased complexity in cross–industry settings • Similar challenges in stakeholder adoption in various domains: • natural resource management practices (Shiferaw, Okello, & Reddy, 2009) • healthcare organizations (Cresswell & Sheikh, 2013) • policy environments (Douthwaite, Keatinge, & Park, 2001) • Complexified team climate influencing performance (González Romá et al., 2009) • Uneven factors in multi–dimensional innovation adoption (Pichlak, 2016)
  • 5. 1.4 CHALLENGE since innovation inherently involves people… might we consider – human psycho-social experiences of ‘transition’ as integral to an innovation process – when designing for emergence Copyright Chaordic Design 2018 KEY INSIGHTS
  • 6. 2.1 APPROACH Innovation Process: Design for Emergence Copyright Chaordic Design 2018 • A practical, applied meta-design modality intended for multidisciplinary teams / practitioners • Enables cohesive innovation design and increased resilience across: • systemic scales (Bergström & Dekker, 2014) • human psycho-social contexts (Matin & Taylor, 2015) • social support systems (Sippel et al., 2015; Almedom, 2015) • Introduces tools and methods, to: • build social coherence (Antonovsky, 1987; Keyes 1998) • engage at systemic scales / levels of analysis (Marr, 1982) • ease stressors within ‘liminal spaces’ (Van Gennep, 1906; Turner, 1987) • Key goals are to drive desirable future outcomes – while enabling individual, organizational & communal transformational journeys
  • 7. 2.2 APPROACH Innovation Process: Emerging New Value Copyright Chaordic Design 2018 • Design for Emergence contains three key modalities: • Design for Adoption: helps people ‘embark on an innovation journey’ • Design for Resilience: maintains energy / builds resilience on the journey • Design for Transience: re-positions shifting perceptions of ‘new value’ • Each modality: • Targets a specific phase of an emergent design process • Provides practical tools to implement design concepts • Can be used in diverse, complex innovation environments • Enables multi-stakeholder collaboration to achieve cross-scale impacts
  • 8. 2.3 APPROACH Innovation Process: Design for Adoption Copyright Chaordic Design 2018 • To enable intrinsic participation of key stakeholders, we: • leverage co-design methods: posited as essential for the successful initiatives, as in co–innovation (Lee, Olson, & Trimi, 2012) • re-frame ‘issues’ as polarities & dialectics: to enable deeper understanding + offer options in complexity-based environments • align with personal goals / objectives: leverage motivational theory to support both initial and ongoing stakeholder engagement (Pink, 2009)
  • 9. 2.4 APPROACH Copyright Chaordic Design 2018 autonomy, mastery, purpose polarities, dialectics co-design methods buildfor shift
  • 10. 2.5 APPROACH Innovation Process: Design for Resilience Copyright Chaordic Design 2018 • To maintain energy throughout the implementation phase of an innovation initiative, we: • map systemic impacts through ecosystemic levels: to enhance resilience of teams, organizations & communities • manage liminal journeys: using anthropological ‘liminal transition’ approaches (Van Gennep, 1906; Turner, 1987) • leverage ‘Sense of Coherence’ (SoC): to build psycho-social resilience in transformational events (Antonovsky, 1987; Keyes 1998)
  • 11. 2.6 APPROACH Copyright Chaordic Design 2018 liminal rites of passage: separation, transition, incorporation SoC: comprehensibility, manageability, meaningfulness multi-scale ecosystemic impacts create affect
  • 12. 2.7 APPROACH Innovation Process: Design for Transience Copyright Chaordic Design 2018 • Near completion of an innovation initiative, changes in underlying value perceptions act as a stressor (Cullen, Edwards, Casper, & Gue, 2014) • To re–imagine new value propositions within the ecosystem, we: • build awareness of shifts in value-perceptions: by leveraging the ‘three horizons’ foresight method to outline value transitions (Curry & Hodgson, 2008) • Explore evolution of value perceptions from the experienced present to a perceived / anticipated future • map ecosystemic value-changes: outline relational changes in value through the systemic levels of analysis (Marr & Poggio, 1982)
  • 13. 2.8 APPROACH Copyright Chaordic Design 2018 ‘individual’ perceptions of value value shifts across ‘three horizons’ landscape multi-scale ecosystemic value-changes create affect
  • 14. 3.1 PURPOSE Design for Emergence: Summary Copyright Chaordic Design 2018 Enable innovation methods with an effective framework & practical tools when designing for emergence, and: 1) Articulate value propositions in a way that enhances collaborative potential 2) Create intrinsic resilience with key stakeholders, customers & communities 3) Pivot value perceptions in market changes & complex ecosystemic transformations …to empower emergent innovation!
  • 15. Thank You We welcome your questions and comments: [email protected] [email protected] RSD7 | OCT. 2018 Copyright Chaordic Design 2018