Design in Business: It’s Not About Creating Something Pretty. It’s About Creating Value.
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The document emphasizes the importance of business design in driving innovation and creating value through design thinking. It highlights that design-led companies significantly outperform traditional firms and provides strategies for leaders to effectively implement business design practices. Key recommendations include identifying critical problems, building creative teams, fostering a collaborative culture, and prioritizing iterative experimentation.
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Design in Business: It’s Not About Creating Something Pretty. It’s About Creating Value.
- 1. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Design in business: It’s not about creating something pretty. It’s about creating value.
- 2. Innovation by design Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Business design allows companies to augment traditional problem-solving approaches with principles of design thinking to drive innovation. It provides a new way of looking at challenges, solving problems and understanding those they serve. Managers rank creative thinking and experimentation – critical elements of business design – among the most important skills for their roles in the next five years.
- 3. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Business Design has proved to be a sound investment – one that has a direct bearing on an organization’s financial returns. The numbers look good Design-led companies outperformed companies in the S&P Index by 219% over the past 10 years. Design-alert businesses achieve a 125% return on design-related investments.
- 4. A new competitive advantage Business design is a clear enabler of high performance. It encourages and enables companies to conduct iterative experiments, based on data, to develop better answers to business problems, wherever they might exist in the organization. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 92% of executives recognize their organizations must be faster, more networked and more collaborative. High-performing organizations achieve 30-50% more change at a faster pace.
- 5. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 1 Identify problems that matter most. Explore business design opportunities that address value leakage and organizational distress. Mastering business design To take advantage of what business design has to offer, leaders should:
- 6. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 2 Create a team of creative catalysts. “Make and buy” the capabilities needed to seize opportunities and seed creative thinking. Mastering business design To take advantage of what business design has to offer, leaders should:
- 7. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 3 Champion a new way of working across the organization. Select leaders who embrace creative problem solving and are user-obsessed, collaborative and intuitive. Embed change with new organizational models, design-friendly workspaces, tools and competencies. Mastering business design To take advantage of what business design has to offer, leaders should:
- 8. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 4 Foster a culture of speed and experimentation. Start small, with incremental improvements. Designate iterative experimentation as a KPI. Mastering business design To take advantage of what business design has to offer, leaders should:
- 9. One of the greatest advantages of business design is its wide applicability – from enabling fast product and service launches to enhancing employee experiences and back-office processes. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. What are you waiting for?
- 10. LEARN MORE about how design thinking can speed innovation across your business with our full report: Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Design in business: It’s not about creating something pretty. It’s about creating value. @AccentureStrat www.linkedin.com/company/accenture-strategy