SlideShare a Scribd company logo
“
John Maeda
Design in Tech Report
‘Scale’ a company’s design
function through better
managing/leading of
designers and shareable
design systems
Accounting for Quantity and Scalability
Amy Vainieri & Courtney Clark
UX at Scale Virtual Summit | October 5, 2017
#DesignSystems
Design Systems
Hello.
Amy
@avainie
Courtney
@circlish
Who are you?
Have you used

a design system?
Who loves

a good design
system?
Who is…
still not
sure?
How do you
know if you need
a design system?
There are 20+ button styles
Many products.
Many screens.
handoff or sharing
You have a lot of project
So…what is a

design system?
1 2 3 4 5 6 7 8
ImagesviaTacoBell
+ More variation!
8 ingredients
=
50+ menu options!
Case Study
A design system in the wild.
AfterBefore
Entire Project = 8 months
Discovery = 2 months
UX & Design = 3-4 months
Front & Back Dev = 3-4 months
Project Manager (x2)
UX Designer (x2)
Content Strategist
Visual Designer
Back-End Developer (x5+)
Front-End Developer (x2+)
Project
Team
Product Owners (x2)
Executive Director
Communications Staff (x10)
Developers (x2)
Analyst
Content Authors (x200!)
Located in 60 countries
across 15 programs
Client
UXPin
Photoshop
InVision
Gather Content
Zoom
Pattern Lab
Wagtail
Tools
Discovery
Wireframes
Digital design
system…
What are our ingredients?
Elements
Building Blocks
Pages
Basics
Basics
Elements
Building Blocks
Pages
Basics
Elements
Elements
Building Blocks
Pages
Basics
Building Blocks
Building Blocks
Elements
Building Blocks
Pages
Basics
Pages
Average Hero
Stat Boxes
Volunteer Openings

Teasers
Quote (with button)
Story Teasers
Image Gallery
Support Teasers
Share Bar
Design systems: accounting for quality and scalability
#DesignSystems Lesson
Power Jams
Wins
Design systems: accounting for quality and scalability
#DesignSystems Lesson
Power Jams
Wins Design Review
Content Prep
Design Inventory
Preparation
Design systems: accounting for quality and scalability
#DesignSystems Lesson
Power Jams
Wins Design Review
Content Prep
Design Inventory
Preparation
Luck
#DesignSystems Lesson
Start earlier
Next
Time Outline rules
Choose a home
After Launch
The story continues…
Extending

the system
1. What already exists?
2. What is the significance?
3. How will it be used again

in the future?
Ask:
Guard the
system, or it will
unravel quickly.
#DesignSystems Lesson
It was vital to understand
the genesis of the design
system. After that, it was
easy peasy to maintain

and extend the system.
“
Sarah Coles
Designer Extraordinaire
Why use

a design
system?
Scalability
Consistency
Efficiency

& Teamwork
Consistency
Efficiency & Teamwork
Scalability
Consistency
Efficiency & Teamwork
Scalability
Consistency
Efficiency & Teamwork
Scalability
This design system has
made my life rainbows
and unicorns.
“Dan Mouyard
Front-End Developer Extraordinaire
Consistency
Efficiency & Teamwork
Scalability
#DesignSystems Lesson
Scalability
Benefits Consistency
Efficiency

& Teamwork
How do you get
buy in?
“
John Maeda
Design in Tech Report
‘Scale’ a company’s design
function through better
managing/leading of
designers and shareable
design systems
Time
Developing & Refining System Implementing System
Money
Design System
Traditional Process
Frame it around investment.
Project Management
DevelopmentUser Experience
Design

System
Business Development
GovernanceDesign & Branding
What about
clients?
Teach your clients.
Share your approach.
#DesignSystems Lesson
Tips and Tricks
Be consistent!
WIN!
Be organized!
WIN!
Communicate!
WIN!
Code!
WIN!
Decide on the afterlife!
WIN!
You have bigger
fish to fry.
#DesignSystems Lesson
Like fun
404 pages
and pre-
loaders.
Who wouldn’t want
more delight?
Thank you.
Rollout
Handoff
Educate / Buy-in
Keep it Fresh
Questions
we’re still
working on
Ask us anything.
avainieri@taoti.com

@avainie
cclark@forumone.com

@circlish
#DesignSystems

More Related Content

What's hot (20)

PDF
Building a Design System: A Practitioner's Case Study
uxpin
 
PDF
Design Systems First: Everyday Practices for a Scaleable Design Process
uxpin
 
PDF
Design System & Atomic Design
eggcellent
 
PDF
Design system presentation - How to sell it internally
Eugene Kardash
 
PDF
Design System - Fail, Learn, Build, Test
Paya Do
 
PDF
Design Systems (english) #UXcamHH
Benno Lœwenberg
 
PDF
Creating and maintaining a design system for 130 teams - Bethany Sonefeld
uxpin
 
PDF
Uxpin Why Build a Design System
Lewis Lin 🦊
 
PDF
How to build a design system
Faizur Rehman
 
PDF
Design Systems
Nadal Soler
 
PDF
To build an efficient Design System
Paya Do
 
PDF
Intro Design System for Visual Designers
Inyoung Choi
 
PPTX
Design System Proposal
Charlie Weston
 
PDF
Design System 101
Mayank Dhawan
 
PDF
Design System as a Product
Thoughtworks
 
PDF
Design Systems For Enterprise
Laura Van Doore
 
PPTX
Design systems
Burton Smith
 
PDF
MB Design Systems slides.pdf
1508 A/S
 
PDF
Design systems in organisations
Annalisa Valente
 
PDF
Design System
Charlie Weston
 
Building a Design System: A Practitioner's Case Study
uxpin
 
Design Systems First: Everyday Practices for a Scaleable Design Process
uxpin
 
Design System & Atomic Design
eggcellent
 
Design system presentation - How to sell it internally
Eugene Kardash
 
Design System - Fail, Learn, Build, Test
Paya Do
 
Design Systems (english) #UXcamHH
Benno Lœwenberg
 
Creating and maintaining a design system for 130 teams - Bethany Sonefeld
uxpin
 
Uxpin Why Build a Design System
Lewis Lin 🦊
 
How to build a design system
Faizur Rehman
 
Design Systems
Nadal Soler
 
To build an efficient Design System
Paya Do
 
Intro Design System for Visual Designers
Inyoung Choi
 
Design System Proposal
Charlie Weston
 
Design System 101
Mayank Dhawan
 
Design System as a Product
Thoughtworks
 
Design Systems For Enterprise
Laura Van Doore
 
Design systems
Burton Smith
 
MB Design Systems slides.pdf
1508 A/S
 
Design systems in organisations
Annalisa Valente
 
Design System
Charlie Weston
 

Similar to Design systems: accounting for quality and scalability (20)

PDF
Design Systems - Big Design Conference 2017
Courtney Clark
 
PDF
Design Systems - O'Reilly Design Conference
Courtney Clark
 
PDF
Design Systems - JD Jones | UMD Monday Tech Talks
JD Jones
 
PDF
CWP Meetup - All of Government Design
Andrew Underwood
 
PDF
Lessons on Building Design Systems at DoorDash
Kathryn Gonzalez
 
PDF
Scalable Design Systems with Sketch
Laura Van Doore
 
PPTX
Use Collaboration to Solve Your Biggest Challenges
Apttus
 
PDF
Introduction to software engineering
Hitesh Mohapatra
 
PDF
How to choose tools for DevOps and Continuous Delivery - DevOps Manchester me...
Matthew Skelton
 
PPTX
UX @ NICE enterprise
Ran Liron
 
PPTX
Week 1Lecture2222222222222222222222.pptx
hamzaprince9t9
 
PPTX
User Experience Design + Agile: The Good, The Bad, and the Ugly
Joshua Randall
 
PPTX
Increasing Analytical Thinking In Agile Teams 1.5 (1).pptx
NickFoard2
 
PPTX
Why Can't We All Just Get Along? Improving Designer/Developer Collaboration
Allison Corbett
 
PDF
6.2 Cross-Functional Team Framework - v2.0
Technology Expresso Expresso-Consulting
 
PDF
Design thinking & agile
Annalisa Valente
 
PDF
Agile Engineering Environment – 2017
India Scrum Enthusiasts Community
 
PDF
Agile engineering environment 50 minutes or less
Vernon Stinebaker
 
PDF
Agile Engineering Environment – 2017
India Scrum Enthusiasts Community
 
PDF
The road to faster mock-ups: How we built and shared our design system
andrewdenty
 
Design Systems - Big Design Conference 2017
Courtney Clark
 
Design Systems - O'Reilly Design Conference
Courtney Clark
 
Design Systems - JD Jones | UMD Monday Tech Talks
JD Jones
 
CWP Meetup - All of Government Design
Andrew Underwood
 
Lessons on Building Design Systems at DoorDash
Kathryn Gonzalez
 
Scalable Design Systems with Sketch
Laura Van Doore
 
Use Collaboration to Solve Your Biggest Challenges
Apttus
 
Introduction to software engineering
Hitesh Mohapatra
 
How to choose tools for DevOps and Continuous Delivery - DevOps Manchester me...
Matthew Skelton
 
UX @ NICE enterprise
Ran Liron
 
Week 1Lecture2222222222222222222222.pptx
hamzaprince9t9
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
Joshua Randall
 
Increasing Analytical Thinking In Agile Teams 1.5 (1).pptx
NickFoard2
 
Why Can't We All Just Get Along? Improving Designer/Developer Collaboration
Allison Corbett
 
6.2 Cross-Functional Team Framework - v2.0
Technology Expresso Expresso-Consulting
 
Design thinking & agile
Annalisa Valente
 
Agile Engineering Environment – 2017
India Scrum Enthusiasts Community
 
Agile engineering environment 50 minutes or less
Vernon Stinebaker
 
Agile Engineering Environment – 2017
India Scrum Enthusiasts Community
 
The road to faster mock-ups: How we built and shared our design system
andrewdenty
 
Ad

More from uxpin (20)

PDF
From the designers laptop to the users
uxpin
 
PDF
Principles & ux_systems
uxpin
 
PDF
Principles & ux_systems
uxpin
 
PDF
Should Designers?
uxpin
 
PDF
From the designers laptop to the users
uxpin
 
PDF
Accessibility in Design Systems by Allison Shaw
uxpin
 
PDF
Sonefeld creating and maintaining a design system for 130 teams
uxpin
 
PDF
UXPin: State of the Union Product Keynote by Marcin Treder
uxpin
 
PDF
Consistency vs. Flexibility in Design Systems: A GE Case Study by Ken Skistimas
uxpin
 
PDF
Scaling Products With Design Systems
uxpin
 
PDF
Developing UX ROI in Enterprise Land: An ADP Case Study
uxpin
 
PDF
Three's a Party: How Trifectas Help Product, Engineering, and Design Work Tog...
uxpin
 
PDF
Automating Design Processes for Teams: An IDEO Case Study
uxpin
 
PDF
Calculating the ROI of UX with Standard Financial Models
uxpin
 
PDF
From 6 to 126 in 4 Years: The Story Behind Atlassian Design
uxpin
 
PDF
Building a UX Process at Salesforce that Promotes Focus and Creativity
uxpin
 
PDF
Design Systems Operations
uxpin
 
PDF
Designing Multi-Device Experiences
uxpin
 
PDF
Creating Consistent Experiences With Design Principles
uxpin
 
PDF
Balancing UX Consistency and Developer Productivity in a Design System
uxpin
 
From the designers laptop to the users
uxpin
 
Principles & ux_systems
uxpin
 
Principles & ux_systems
uxpin
 
Should Designers?
uxpin
 
From the designers laptop to the users
uxpin
 
Accessibility in Design Systems by Allison Shaw
uxpin
 
Sonefeld creating and maintaining a design system for 130 teams
uxpin
 
UXPin: State of the Union Product Keynote by Marcin Treder
uxpin
 
Consistency vs. Flexibility in Design Systems: A GE Case Study by Ken Skistimas
uxpin
 
Scaling Products With Design Systems
uxpin
 
Developing UX ROI in Enterprise Land: An ADP Case Study
uxpin
 
Three's a Party: How Trifectas Help Product, Engineering, and Design Work Tog...
uxpin
 
Automating Design Processes for Teams: An IDEO Case Study
uxpin
 
Calculating the ROI of UX with Standard Financial Models
uxpin
 
From 6 to 126 in 4 Years: The Story Behind Atlassian Design
uxpin
 
Building a UX Process at Salesforce that Promotes Focus and Creativity
uxpin
 
Design Systems Operations
uxpin
 
Designing Multi-Device Experiences
uxpin
 
Creating Consistent Experiences With Design Principles
uxpin
 
Balancing UX Consistency and Developer Productivity in a Design System
uxpin
 
Ad

Recently uploaded (20)

PPTX
designing in footwear- exploring the art and science behind shoe design
madhuvidya7
 
PPTX
CHANDIGARH Architecture Design and Planning
FaizSaifi3
 
PPTX
The Satavahanas.pptx....,......,........
Kritisharma797381
 
PPTX
Style and aesthetic about fashion lifestyle
Khushi Bera
 
PDF
First-Aid.pdfjavaghavavgahavavavbabavabba
meitohehe
 
PPTX
Mini-Project description of design of expert project
peter349484
 
PPTX
Residential_Interior_Design_No_Images.pptx
hasansarkeraidt
 
PPT
UNIT- 2 CARBON FOOT PRINT.ppt yvvuvvvvvvyvy
sriram270905
 
PPTX
Morph Slide Presentation transition.pptx
ArifaAkter10
 
PDF
oop-slides.pdf 01-introduction OOPS concepts in C++ JAVA
muraliravisubs
 
PDF
Spring Summer 2027 Beauty & Wellness Trend Book
Peclers Paris
 
PPTX
Dasar Dasar Desain Grafis Dasar Dasar Desain Grafis.pptx
muhamad149
 
PDF
Shayna Andrieze Yjasmin Goles - Your VA!
shaynagoles31
 
PDF
Zidane ben hmida _ Portfolio
Zidane Ben Hmida
 
PPTX
Demand Management is the ufbsidfnss.pptx
pparthmurdeshwar
 
PDF
Kitchen_Aluminium_Doors_Prices_Presentation.pdf
Royal Matrixs
 
PDF
hees101.pdfyyyyyuywgbzhdtehwytjeyktweyga
pratap1004
 
PPTX
Blended Wing Body y jet engines Aircrafts.pptx
anshul9051
 
PDF
Dark Green White Gradient Technology Keynote Presentation.pdf
sharmayakshita0308
 
PPTX
3. Introduction to Materials and springs.pptx
YESIMSMART
 
designing in footwear- exploring the art and science behind shoe design
madhuvidya7
 
CHANDIGARH Architecture Design and Planning
FaizSaifi3
 
The Satavahanas.pptx....,......,........
Kritisharma797381
 
Style and aesthetic about fashion lifestyle
Khushi Bera
 
First-Aid.pdfjavaghavavgahavavavbabavabba
meitohehe
 
Mini-Project description of design of expert project
peter349484
 
Residential_Interior_Design_No_Images.pptx
hasansarkeraidt
 
UNIT- 2 CARBON FOOT PRINT.ppt yvvuvvvvvvyvy
sriram270905
 
Morph Slide Presentation transition.pptx
ArifaAkter10
 
oop-slides.pdf 01-introduction OOPS concepts in C++ JAVA
muraliravisubs
 
Spring Summer 2027 Beauty & Wellness Trend Book
Peclers Paris
 
Dasar Dasar Desain Grafis Dasar Dasar Desain Grafis.pptx
muhamad149
 
Shayna Andrieze Yjasmin Goles - Your VA!
shaynagoles31
 
Zidane ben hmida _ Portfolio
Zidane Ben Hmida
 
Demand Management is the ufbsidfnss.pptx
pparthmurdeshwar
 
Kitchen_Aluminium_Doors_Prices_Presentation.pdf
Royal Matrixs
 
hees101.pdfyyyyyuywgbzhdtehwytjeyktweyga
pratap1004
 
Blended Wing Body y jet engines Aircrafts.pptx
anshul9051
 
Dark Green White Gradient Technology Keynote Presentation.pdf
sharmayakshita0308
 
3. Introduction to Materials and springs.pptx
YESIMSMART
 

Design systems: accounting for quality and scalability