Design thinking

Design thinking

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  Design Thinking
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  What is designthinking? • Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. • Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods. • Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. • Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. • Design Thinking is extremely useful in tackling problems that are ill-defined or unknown, by re- framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing. • Design Thinking also involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas.
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  Why design thinking? •Design thinking provides a way to understand customers and what they want. Design thinking applies a product developer's thinking process to a wider range of problems Design thinking is most suited to situations where we are trying to create the new, or where there are no clear answers — often called "wicked problems. • Can be applied to various product development or process enhancement initiatives
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  Design thinking steps •The first step in design thinking is getting to know your customer in detail. At this point, you are not trying to shape solutions, just understand the customer. • In the define phase, the entire process under the problem is cleared an • In the ideate phase, the aim is to "go wide" to generate a range of potential solutions that are not limited by our current way of thinking. We bring together people with different perspectives and use techniques that are designed to help them get creative, such as mind mapping and brainstorming. • With lots of ideas identifed, the next step is to sort and filter, to come to a small set with the most potential. From here we can shape a prototype. • In the test phase, you want meaningful feedback from customers. You want them to use it, find out what they like and don't like, and what works for them.
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  Business Outcome A gooddesign must always deliver an outcome for the customer — it must do something useful for them. By using a human-centered design approach we aim to get at the real needs of the individual. The •first test of any design is to clearly identify what outcome the customer is interested in achieving — for example, ordering a cab, booking a room, •nding a hotel, claiming a refund. Digital innovation aims to balance three complementary outcomes: business, people and technology.
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  Inspirations
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  Appearance • Design isalso about art, or creating things that are beautiful in their own right. Some of the following products quickly became fashion accessories further driving demand — Sony's Walkman, the iPhone, the original iMac. Having a good-looking product or service is a key factor in successful design. • The right way to use the product or service should be the simplest way. Great visual design and ƒow are key to this. Poor UX design will not make your customers value your services. In Gartner's experience, UX designers are key members of the design team working closely with the enterprise architects and agile developers.
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  Business or CustomerEcosystem • Every individual, organization and device exists in business ecosystems. For individuals, this can include their family, their community, as well as the organization they work for and the groups they participate in • Successful design involves locating the product or service within its business ecosystems, and in particular within the business ecosystem of the customer. • Developing a technology solution focuses on a particular aspect of business ecosystems. Here, we are looking at the platforms, information, security, interconnections and technologies that underpin the solution. This often brings together elements from a wide range of sources, to serve them up in a way that's useful to the customer. It's often this combination of elements from the technology ecosystem that provides the basis for the innovation — for example, bringing together the customer's location, their preferences in food and their friends' locations to help the customer socialize.
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  Design to Makeand Scale As a design goes through successive iterations and heads toward minimum viable product, it will need to make the jump from the design environment into production systems. The physical aspects of the design must be produced and the technology aspects created and integrated into core systems.