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Design thinking
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- 13. The simple changefroma star toaheartincreased engagementby over 30%. letpeople be pirates,ship stuff and try newthings. Airbnb teamoften starts with acreative hypothesis, implementsachange, reviews howitimpacts the businessand then repeats thatprocess.
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- 15. • https://www.designbetter.co/design-thinking/ • https://hbr.org/2015/09/design-thinking-comes-of-age •http://innovationtoolbox.org/ • http://mitsloan.mit.edu/newsroom/articles/design- thinking-explained/ • http://www.innovationmanagement.se/imtool- articles/4-key-questions-that-drive-the-design- thinking-process/ Books Resources