Design Thinking & Re-imagining the role of HR
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Design thinking is a human-centered approach to problem solving that helps convert needs into demand, fostering innovation and creativity within organizations. It encourages a culture built on collaboration and a positive employee experience, which can drive productivity and profits. Leaders play a crucial role in promoting design thinking by inspiring vision, cultivating creativity, and navigating through ambiguity.
Design Thinking & Re-imagining the role of HR
- 2. “Design thinking is all about upgrading within constraints.” - Tim Brown “Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs Business people don’t just need to understand designers better; they need to become designers - Roger Martin “Thinking like a designer can transform the way you develop products, services, processes – and even strategy - Tim Brown
- 3. Tim Brown, CEO of IDEO and author of Change by Design, writes that design thinking is: …the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human centred approach to problem solving that helps people and organizations become more innovative and creative. What is Design thinking??
- 7. CEOs and HR leaders focus on creating a shared culture, work environment that engages people, new model of leadership and career development - The “new organization,” as we call it, is built around highly empowered teams, driven by a new model of management, and led by a breed of younger, more globally diverse leaders.
- 8. Employees 1.Linking employee experience to organization’s culture & strategy 2.Fostering a collaborative community based on collaboration 3. Building an Employee Value Proposition 4. Improved Productivity 5. Enhanced Customer Satisfaction 6. Increased Innovation 7. Higher Profits Paying Attention to employee experience
- 9. Cultu__ Design _____ Culture Design Mindset Culture Elements of successful design thinking
- 10. Changing role of HR in organizations Transition from “Chief talent executive” to “Chief employee experience Officer.” HR must be the steward and designer of new people processes • HR must: • Build a design mindset, • Create a positive, engaged & a learning culture • Ignite support from leaders to commit to Design thinking• Compliance- or process- design function
- 12. What is a Design Mindset?? A design mindset is not problem-focused, it's solution focused and action oriented Design Mindset
- 13. Reskill employees to think “design” Design thinking is the essential ability to combine empathy, creativity and rationality to meet user needs & drive business success.
- 15. Building a positive & engaged culture 4 Key orientations for the design of culture change: Abundance Mindset: Most efforts to change culture focus on the resources you think you need, not the resources you have, yet all you need to design for culture change already exists. Instead of seeking what you think you need, which often hinders the design process, allow existing constraints and human capital to drive your design approach and scale.
- 16. Building a positive & engaged culture 4 Key orientations for the design of culture change: Outside-In Focus: Few breakthroughs occur from the same set of stakeholders using the same approaches to address the same problems (in fact, Einstein called such an approach the definition of insanity). Instead, insight and inspiration often lives with those people, organizations, and sectors outside of your own.
- 17. Building a positive & engaged culture 4 Key orientations for the design of culture change: Humanize Problems and Work: Problems can become abstracted when viewing them as data sets. Instead design seeks to more fully understand problems (and possible solutions) from the lived experiences of those dealing with them on a daily basis
- 18. Building a positive & engaged culture 4 Key orientations for the design of culture change: Adapt Practice: Many organizations paralyze themselves, waiting to make changes until there is stability, not recognizing that change is the only constant. Just as design must be responsive to the needs of your user, it must also be responsive to the financial, cultural and hierarchical realities of the organization or team.
- 19. Employee Experience Employee experience is created by interactions across three spheres: employees’ physical environments, their social connections and the work to be done.
- 20. Employee Experience The 6 facets of employee experience are 1. Community 2. Physical workspace 3. Environment 4. Tools 5. Activities 6. Social Platforms IBM has been developing “design studios,” where project teams of designers, business architects and programmers can come together to develop faster, more innovative client solutions.
- 21. Employee Experience Companies use five strategies to improve their overall employee experience: personalization, transparency, simplification, authenticity and organizational responsiveness..
- 22. Employee Experience Four methods for enhancing employee experience 1 - Leverage analytics 2 - Understand differentiation touchpoints 3 – Build cross-functional experience coalition 4 - Apply rapid, iterative design principles.
- 23. Role of leadership in driving Design thinking
- 24. Role of leadership in driving Design thinking The explorer. Leaders need to have an inspiring vision and set the course for a new direction. If they don’t, people won’t follow their lead. They hold to that vision and take risks to get that much closer to their destination. The gardener. Leaders need to set the conditions for creativity to thrive, such as providing inspiration when energy is low. When challenges crop up, they act swiftly to address them and make necessary adjustments. The coach. Leaders need to stay present and engaged. They’re on the field, at eye level, offering guidance on the fly. They help their team navigate ambiguity, learn from mistakes, and ask the right questions.
- 25. Design thinking in practice GE, has made simplification through DT a core new business strategy. REDUCING CO2 EMISSIONS: NaturN es baby food glass pot has now been replaced with a plastic one. Harnessed design thinking to inform product development for Oil of Olay. The CEO Indra Nooyi had the mandate to innovate and she believed doing it the design way.
- 26. • Create journey maps • Focus on enhancing the design attitude and competency – solve existing problems and introduce new ideas • Facilitate a Systems Oriented Learning Organization • Hone skills of Appreciative Inquiry ( Discover, Dream, Design & Destiny ) • Gamification , App Based & Blended Learning Rethinking Role of Learning & Development Shift from instructional design to experience design • Inject training • Siloed practices • Classroom / 2 dimensional learning
- 27. Focus on career growth and development
- 28. DT organizations Outperforme d S&P by 219 %
- 29. I’m still a bit of a rebel, always saying that we cannot sit still. Every morning you’ve got to wake up with a healthy fear that the world is changing, and a conviction that, to win, you have to change faster and be more agile than anyone else. - Indira Nooyi Design thinking & strategy
Editor's Notes
- #29: When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute. The Standard & Poor's 500, often abbreviated as the S&P 500, or just "the S&P",[6][7] is an American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ. It is one of the most commonly followed equity indices, and many consider it one of the best representations of the U.S. stock market, and a bellwether for the U.S. economy.