Design to Differentiate An Approach to Test, Target and Learn
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The document emphasizes that the success of testing and learning is based on the impact of visitor interactions, rather than the number of tests conducted. It highlights the importance of learning from these tests, prioritizing stories based on cost and effort, and involving key team members in the process. Additionally, it discusses the collaboration of design and development teams to share test results and refine approaches for future experiments.
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Design to Differentiate An Approach to Test, Target and Learn
- 1. Design to Differentiate Success of Test & Learn depends not on # of tests but on impact in visitor interactions. Its not about Testing but all about Learning is the first key task in this step. WEIGH the stories based on cost, effort and impact process into critical parts and ASSIGN jobs to key members and stakeholders alternative EXPERIENCE with help of design and developer teams SHOW what we waited to share with customers the test results and LEARN from the experiments Prog manager Stakeholders Tool specialist Analyst Prog manager Stakeholders Tool specialist Proj manager Tool specialist Proj manager UX designer Developer Tool specialist Developer Analyst Stakeholders Prog manager Stories Select Script Set Screen Score Compile and make list of all possible stories from all possible corners and LISTEN to the ideas An approach to Test, Target & Learn Deprioritization BREAK the Build the Its time to ANALYSE