Designing Business Models

Designing Business Models

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  desig ning ss mo del busine red op prepa a worksh er by alex osterwald r and y ves pigneu c. 2010 Sierre De
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  service innovation FLICKR.COM
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  process innovation FLICKR.COM
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  business model innovation FLICKR.COM
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  Time Machine
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  1958
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  [sources: Henry Chesbrough,photo: life.com]
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  [sources: Henry Chesbrough,photo: life.com]
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  Time Machine
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  1997
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  ? what do bothexamples have in common?
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  1 Product innovation alone was not sufficient They enabled the new product through the business model
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  2 They didnʼt nor could they copy from competitors They invented new business models
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  3 They couldnʼt provein advance that the models would work They had to take some risk and experiment
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  “ The enemy of innovation are two words - prove it - you can not prove ” any new idea Roger Martin, Dean Rotman School
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  ? So how doesone come up with successful business models?
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  3 Themes business design ongoing models thinking process
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  !"#$%&##' ()*&+# 1
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  ,)(()%'+-%."-.&'
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  Business Model Canvas
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  to describe, challenge, design,and invent business models more systematically
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  9 building blocks
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  CUSTOMER SEGMENTS DESCRIBING WHOA COMPANY OFFERS VALUE TO images by JAM
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  VALUE PROPOSITIONS DESCRIBING ACOMPANY’S OFFER images by JAM
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  CHANNELS DESCRIBING HOW ACOMPANY REACHES ITS CUSTOMERS images by JAM
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  CUSTOMER RELATIONSHIPS DESCRIBING THERELATIONSHIPS A COMPANY BUILDS images by JAM
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  REVENUE STREAMS DESCRIBING HOWA COMPANY MAKES MONEY images by JAM
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  KEY RESOURCES DESCRIBING WHATCAPABILITIES ARE REQUIRED images by JAM
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  KEY ACTIVITIES DESCRIBING WHATACTIVITIES ARE REQUIRED images by JAM
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  KEY PARTNERS THE PARTNERSTHAT LEVERAGE THE BUSINESS MODEL images by JAM
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  COST STRUCTURE DESCRIBING THECOSTS OF A BUSINESS MODEL images by JAM
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  key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
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  building building block block building building block building building block block block building block building building block block build in g ng building buildi bloc k block block
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  artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
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  nage stage & ma spectacle & logistics theater & opera artistic visitors circus ns without lio artistic feel & atmosphere higher ticket prices
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  “ business people don’t just need to understand designers better; they need to become designers ” Roger Martin, Dean Rotman School
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  analytical intuitive thinking thinking thin king d esign
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  the desig ner’s t ool k it ...
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  !"#$%&'() *+#*,-$
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  analyze from thecustomer perspective PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
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  .*#"/0)$-*+1*+,
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  +&,'-.)#%
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  KEY CUSTOMER ACTIVITIES RELATIONSHIPS KEY VALUE CUSTOMER PARTNERS PROPOSITIONS SEGMENTS KEY RESOURCES CHANNELS COST REVENUE $TRUCTURE $TREAMS
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  2(%$%$32*+,
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  “ The lack of trust to experiment with new ideas is what makes companies obsolete over a period of time ” Roger Martin, Dean Rotman School
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  [source: Sony Pictures]
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  architecture
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  [source: Sony Pictures]
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  [source: Sony Pictures]
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  34
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  http://upload.wikimedia.org/wikipedia/commons/0/02/Montreux_Jazz_Festival.jpg
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  35
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  )%.)$%.' 67),&## 3
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  uncertainty/patterns/insight clarity/focus research designing business model business model design to & understand prototypes be implemented 89)"7,&:'-*-6/&*';7)('<-($&%'=&>(-%?'@&%/7-+A 69
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  3 Themes business design ongoing models thinking process
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  THANK YOU! BusinessModelGeneration.com [email protected] [email protected]