Designing UI and UX for Interactive Virtual Reality Apps
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The document discusses UI/UX design for virtual reality experiences. It covers topics like capitalizing on VR's capabilities in marketing, education and gaming. It also discusses VR hardware, examples of VR apps, and guidelines for designing VR experiences like mitigating simulator sickness and using different depth zones. The overall message is that VR experience design needs to follow principles like awesome user experiences and ergonomics to be successful.
Designing UI and UX for Interactive Virtual Reality Apps
- 1. UI/UX DESIGN FOR INTERACTIVE VR EXPERIENCES Satish Penmetsa CEO, rapidBizApps
- 2. Our Mission Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A B O U T U S
- 3. Intuitive, Scalable, Reliable Enterprise Apps. #getStuffDone ABOUT US
- 4. capitalize on VR’s disruptive capabilities to transform entire segments. + Marketing + Education + Last but not least, Gaming LAUNCHED ECHLON VR
- 5. Our Mission Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A F E W FA C T S
- 6. U FACT #1 : VR IS OLDFACT #1 VR IS OLD sed to train NASA astronauts. ( Early 90’s ) U
- 7. otal 4B invested since 2010 Oculus Rift (FB acquires for $2B) Magic Leap ($600M, Google) LENSAR ($192M, Multiple) JauntVR ($65M, Disney) FACT #2 VR HAS UNICORNS T
- 8. arketing Activation + Engagement Tradeshows / Conferences Education (Healthcare) Training (Equipment, etc) Product Development FA C T # 3 VR BRANCHING OUT OF GAMING M
- 9. urning points: Oculus Rift (Quality VR) Google Cardboard (Accessible VR) FACT #4 VR IS MAINSTREAM T
- 10. e remember 10% of what we read, 20% of what we hear, 30% of what we see, and 80% of what we experience.” PRIMARY DRIVER : WE REMEMBER EXPERIENCES “w
- 11. Our Mission Drive delightful consumer experiences and positive business outcomes with innovative digital products and services. TA K I N G V R T O T H E M A R K E T : H A R D WA R E + A C C E S S O R I E S
- 12. TETHERED HEAD MOUNTED DEVICES
- 14. CONTROLLERS : GAMEPADS XBOX ONE, STEELSERIES Familiar controls Cannot see controls with the headset. Kinda annoying
- 15. NATURAL CONTROLLERS HTC VIVE TRACKPAD, OCULUS TOUCH
- 16. MOTION TRACKERS OCULUS PRESENCE, HTC VIVE BASE CONTROLLER
- 17. MOTION TRACKERS LEAP MOTION, GLOVE ONE
- 18. Our Mission Drive delightful consumer experiences and positive business outcomes with innovative digital products and services. TA K I N G V R T O T H E M A R K E T : A F E W G O O D E X A M P L E S O F V R
- 19. COCA-COLA : ENGAGEMENT WITH STILLS
- 20. INFINITY VR : INFORMATIONAL (MASS DISTRO)
- 21. AUDI VR : RIDE YOUR DREAM CAR
- 22. IKEA DESIGN YOUR OWN KITCHEN
- 23. SIX FLAGS : ROLLERCOASTERS + VR
- 24. FPS : w/ VIRTUIX OMNI
- 25. BUSINESS APPS : w/ MAGIC LEAP
- 26. Our Mission Drive delightful consumer experiences and positive business outcomes with innovative digital products and services. TA K I N G V R T O T H E M A R K E T : S O H O W D O YO U D E S I G N F O R V R ?
- 27. REMEMBER.. FIRST PRINCIPLES AWESOME EXPERIENCE == ==HAPPINESS $$$$
- 28. simulator sickness / Vertigo Ergonomics and interactions MOST COMMON COMPLAINTS ABOUT VR
- 29. conflict between visual and bodily senses Blame evolution! UNDERSTANDING SIMULATOR SICKNESS / VERTIGO
- 30. Flicker Feeling that they are at the edge Speed and acceleration Non-user initiated movement (degree of control) MOST COMMON REASONS
- 31. #1 Use higher end hardware (90fps) MITIGATING SIMULATOR SICKNESS
- 32. #2 Teleport (else, infrequent short bursts of accel) MITIGATING SIMULATOR SICKNESS
- 33. #3 Ground users w/ familiar elements in the foreground. MITIGATING SIMULATOR SICKNESS
- 34. UNDERSTANDING CHALLENGES WITH UX/ID completely immersive. Fear of the unknown ( Technology meant flat/2D).
- 35. UX/ID Location/ Space - Work? Home? Conference? Experience type - Informational? Interactional? Consumption Channel - Mobile/Tethered - Auxiliary input devices
- 36. UX/ID: 1. USE CURVED SPACES
- 37. Foreground (2-3 m) - Content - Workspace Middle - Peripheral Background - Curiosity UX/ID: 2. USE Z ZONES FOR DEPTH
- 38. UX/ID: 3. NARROW FIELD OF VIEW
- 39. UX/ID: 4. TEXT ELEMENTS @ 1.5 - 2M FOR READABILITY
- 40. UX/ID: 5. GAZE CONTROL SELECTION 1.5 - 2.0 SECS
- 41. UX/ID: 6. MENU ITEMS BELOW LINE OF SIGHT
- 42. UX/ID: 7. ADD DEPTH TO SELECTION ELEMENTS (MOTION TRACKER
- 43. UX/ID FOR VR WILL CONTINUE TO EVOLVE Hardware innovation will drive change Familiarity and standardization will also drive UX/ID Mixed Reality (AR + VR) is on the horizon).
- 44. GOOD PEOPLE TO FOLLOW MIKE ALGER GOOGLE ALEX CHU SAMSUNG
- 45. # g e t S t u ff D o n e s p e n m e t s a @ r a p i d b i z a p p s . c o m S a n F r a n c i s c o , U S A | H y d e r a b a d , I n d i a S t r i c t l y C o n fi d e n t i a l . L i m i t e d C i r c u l a t i o n o n l y .