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Developing a Mobile Learning Strategy
The document outlines a webinar discussing the development of a mobile learning strategy, featuring insights from executives at Skillsoft. Key points include the significance of mobile devices in education, a five-step framework for creating a mobile strategy, and the importance of organizational support for effective implementation. Additionally, it highlights trends in mobile usage, device preferences, and strategies for leveraging both mobile browsers and native applications.
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Developing a Mobile Learning Strategy
- 1. Developing a MobileLearning Strategy Speaker: Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft Moderator: Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
- 2. Tools You CanUse • Q&A – Click on the Q&A panel (?) in the bottom right corner – Type in your question in the space provided – Click on “Send.” #CLOwebinar
- 3. Tools You CanUse • Polling – The poll will appear on the right side of your screen – Select the best option for each question – Click on “Submit” #CLOwebinar
- 4. Frequently Asked Questions WillI receive a copy of the webinar recording? YES Will I receive a copy of the slides? YES Please allow up to 2 business days to receive these materials #CLOwebinar
- 5. Developing a MobileLearning Strategy Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
- 6. Developing a MobileLearning Strategy Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft #CLOwebinar
- 7. Developing a MobileLearning Strategy: Five Calls to Make December 8, 2011
- 8. SkillSoft Highlights The worlds largest company with a sole focus on technology-based learning with the goal to help our customers drive business imperatives. • Market Leadership – 3,000 customers, 10+ million end-users • R&D Investment – 18% +/- of revenues per year for past five years • Product Excellence – Ownership of all major assets • Global Reach – Sales in 58 countries, support for 19 languages • Unparalleled Service – #1 in customer loyalty three years in a row
- 9. Mobile Stats Mobile phones drive digital traffic around the world, while tablets are gaining steam. • Non-computer traffic: 6.8% • Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. • In August 2011, 37% of U.S. digital traffic coming from mobile phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. • More than 116 million people iPads dominate among tablets in driving digital traffic. • In August 2011, iPads drove 97% of all tablet traffic in the U.S. • iPads now have higher share of Internet traffic than iPhones (46.8% vs. 42.6% of total iOS device traffic). Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
- 10. Becoming the PreferredAccess Method • By 2016, 50% of smartphones will provide seamless roaming among 3G/ 4G of mobile phone technologies, and Wi- Fi. • By 2013, 80% of businesses will support a workforce using tablets. Source: Gartner
- 11. Poll #1 Whichof the following devices do YOU use either for work or personal purposes? (Check all that apply): • Laptop Computer • Smartphone • Tablet (examples: iPad, Galaxy, Playbook) • E-Reader (examples: Kindle, Nook, Kobo) • MP3/MP4 device (examples: iPod, Zune)
- 12. Evolution of theSmartphone I m a Phone! User-‐ Generated Content (SoMe) Learning Tools Social Networking (SoNe) Source: OnPoint Digital www.mlearning.com
- 13. Global Market Adoption Basic Phones Smartphones Premiums 4+ Billion 1+ Billion 1+ Billion Source: OnPoint Digital www.mlearning.com
- 14. Premium Devices RIM BBs & PlayBooks Android Devices & Tablets iPhone, Touch & iPad Laptops Windows Mobile Symbian eReaders
- 15. Risks and Challenges Lost or Stolen Devices Bad Judgment Anybody there? Network Failure Irrational Behavior
- 16. Poll #2: Areyou supporting mobile learning today as part of your organization s learning programs? (choose one) • Yes, to a great extent • Yes, to some extent • Not yet, but plan to implement next year • Not yet, but hope to at some point • No plans to ever support mobile technologies
- 17. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 18. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 19. Mobility vs. Portability Online Search a Select database from many for urgent modes info Watch/listen Take a course to downloaded or read a video or MP3 chapter on an airplane Offline
- 20. Example: SkillSoft CourseContent is Portable
- 21. Example: Portable Books24x7Chapters
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- 24. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 25. Audiences Consider audiencesthat are most comfortable with and/or dependent on mobile devices: • Sales people • Executives • Field technicians
- 26. Content • Performancesupport • Access to knowledge-base • Product information • Short refreshers or job aids after on-boarding • Text document • Flash presentation • Short videos • Audio podcast à Including user-generated content! • Reminders and notifications • Short assessments and surveys
- 27. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 28. Proliferation of mobiledevices…
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- 30. Trends Source: ComScore.com,Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
- 31. To App orNot to App… Leveraging the mobile browser vs. a native application: Leveraging the Mobile Browser Positives: Negatives: • Supports a wide range of • Usually requires a live Internet devices for general content connection • Most of the features that a PC • Lack of support for pushing browser would content directly to the learner • Faster to deploy and update • Browser support for interactivity or rich media varies • Allows potential access to the same LMS environment • Generally less secure and less control over the content once downloaded. Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
- 32. To App orNot to App… Leveraging the mobile browser vs. a native application: Using a Native Application Positives: Negatives: • Supports downloading the • Requires creating a specific, content for offline consumption tailored program for each platform supported • Push and pull • Requires a device for which a • Can use deeper set of device native app is even possible features and user experience • Can take longer to deploy • Can be much more secure (i.e. lock or delete content remotely) • Device-maker constraints • In the case of Apple, iTunes/App store dependency Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
- 33. Example: Books24x7 Supportfor mobile devices Increasing popularity of Books24x7 On the Go™ mobile site: Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. • User agent detection • Streamlined UI designed for the mobile use case • Support for many media types (audio, video, downloads) • Tablets use standard Books24x7 site
- 34. Example: SkillPort sEmerging Device Support* • Targeting popular and emerging platforms • iPhone (3 and 4), iPad • BlackBerry s newest model phones (requires latest OS) and the Playbook • Android phones and tablets (Android 3.2 or higher OS) • Two pronged approach: • Server-based solution for broad support • If needed, light-weight apps for select devices to support download, notifications, and seamless log-in *Coming with SkillPort 7.3, Q1 2012
- 35. Example: SkillSoft sEmerging Mobile Content Support* • Support for Customer Content • Product Updates • Podcasts • Assessments • Content Types • Power Point • Audio • Video • Multiple Choice and Short Answer Questions • Support for SkillSoft Content • Books24x7 • LDC Videos • SkillBriefs *Coming with SkillPort 7.3, Q1 2012
- 36. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 37. Organiza?onal Support for Mobile Learning • Alignment with overall organizational strategy • Understanding of the company s information technology approach. • Partnership between the HR/ Training group and the IT department. • Technical support needs your program will create. • Devices you will and will not support.
- 38. The Five Callsto make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal support? 5) How does Mobile fit into your exisGng Learning strategy and ecosystem?
- 39. Organizational Fit forMobile Learning Does your organization have a strong learning culture? Do your systems support m-learning? What are the primary goals of your overall learning program? Is your workforce a good fit for mobile?
- 40. In Summary… Mobile learning: • Supplements, but does not replace tradiGonal e-‐learning • Is a component of the organizaGonal learning ecosystem • Tracking and reporGng will remain key • Must be simple for user and administrator • Boils down to the appropriate content, for the appropriate device, at the appropriate Gme
- 41. Future of Mobile Learning… A lesson from the history of movies…
- 42. Leveraging the full func?onality of mobile devices Think about the learning applicability for: • SMS/text messaging • LocaGon-‐based funcGonality leveraging GPS • Camera/video features • Audio Recording • Voice recogniGon • more…
- 43. For more information,and to stay connected… Contact Info: Pam Boiros Tim Hildreth VP, Product Management (Books24x7) Director, Product Marketing [email protected] [email protected] Free whitepaper: Download Five Calls to Make When Developing a Mobile Learning Strategy at www.skillsoft.com/mobile Social Media Channels: www.twitter.com/skillsoft www.facebook.com/skillsoft www.linkedin.com/company/skillsoft http://blogs.skillsoft.com
- 44. Join Our NextCLO Webinar Effective Training Programs to Mitigate Compliance Risks in 2012 Thursday, January 19, 2012 CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register at www.clomedia.com/events Join the CLO Network: http://network.clomedia.com/ #CLOwebinar