Developing a Social Media Plan

The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.