Integrate Business Apps with Facebook, Twitter, and LinkedIn
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This document discusses integrating business apps with social networks like Facebook, Twitter, and LinkedIn. It introduces SocialPandas, a social selling platform, and its CEO and CTO. It provides an overview of social APIs and demonstrates a sample app that uses these APIs to import social data and power a name guessing game. The app utilizes Rails, PostgreSQL, and various gems to handle authentication, retrieve social profiles and relationships, and cache data to work within API limits. The document concludes with resources for building additional social applications.
Integrate Business Apps with Facebook, Twitter, and LinkedIn
- 1. Integrate Business Apps with Facebook, Twitter, and LinkedIn Mark Trang, SocialPandas, CEO @marktrang Jason Ouellette, SocialPandas, CTO @jmouel
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. SocialPandas: Social Selling Platform for B2B What We Do Who We Are We’re Hiring! Investors include: Leads Revenue
- 4. The Social Business Era is Here Marketing & PR Recruiting HR Generate and monitor viral awareness Attract talent via social networks Manage & develop employees Collaboration Customer Service CRM Internal social employee collaboration Deliver customer service via social Engage and grow customer relationships
- 5. What This Means for You New IT Projects New Consulting Gigs New Companies to Join (or start yourself!)
- 6. Jason Ouellette Chief Technology Officer
- 7. Agenda Social API overview Sample app Demo Component walkthrough Dependencies Social identity & authentication Social data import workers Wrap-up, resources, Q&A
- 8. Social API Overview Provider Data Examples Restrictions Facebook Objects (Users, Groups, Events) Undocumented Relationships (Friends, Likes) LinkedIn People Daily “Throttle Limits” per User, Companies Application Groups Jobs Twitter Users Hourly Limits Relationships (Followers, Friends) Rate Limits per API Type Tweets Chatter Users Daily API Request Limit Feeds (Posts, Comments) Query Language Limits
- 10. Sample App: Component Walkthrough (1/2) Rails PostgreSQL CoffeeScript Sass Bootstrap Gems to provide social API access
- 11. Sample App: Component Walkthrough (2/2) Sign in/out index.html Sessions Controller Import (from Social API Provider) Workers Names, Photo URLs People Get people, Eval answer Game Client (JS) Game Controller
- 12. Sample App: Dependencies GEM Purpose URL omniauth External Authentication https://github.com/intridea/omniauth twitter Twitter - Followers, Friends http://twitter.rubyforge.org linkedin LinkedIn - People https://github.com/pengwynn/linkedi n koala Facebook - Users https://github.com/arsduo/koala databasedotcom Chatter - Users https://github.com/heroku/database dotcom
- 13. Sample App: Social Identity & Authentication (1/4) Create models rails generate scaffold User name:string photo_url:string rails generate scaffold Authentication user_id:integer provider:integer uid:string token:string refresh_token:string info:string rails generate scaffold Person user_id:integer name:string photo_url:string provider:integer
- 14. Sample App: Social Identity & Authentication (2/4) Initialize OmniAuth (config/initializers/omniauth.rb)
- 15. Sample App: Social Identity & Authentication (3/4) Lookup and create user, authentication records via model
- 16. Sample App: Social Identity & Authentication (4/4) Wire up sign-in and sign-out to OmniAuth
- 17. Play the game: http://www.socialnamegame.com
- 18. Sample App: Social Data Import Workers (1/4) Facebook
- 19. Sample App: Social Data Import Workers (2/4) LinkedIn
- 20. Sample App: Social Data Import Workers (3/4) Twitter
- 21. Sample App: Social Data Import Workers (4/4) Salesforce
- 22. Wrap-Up Social APIs are easy to use, but intentionally limited by providers Like database calls in Apex, bulkify your Social API calls Cache data where permitted Think about client vs. server usage patterns, mix and match Embrace OAuth for identity and authentication Avoid the chore of managing your own user authentication scheme Go forth and build social apps!
- 23. Resources Sample app code https://github.com/jmouel/socialnamegame Getting started with Rails, Rails 3.x on Heroku http://guides.rubyonrails.org/getting_started.html https://devcenter.heroku.com/articles/rails3 Identity and authentication Simple OmniAuth: http://railscasts.com/episodes/241-simple-omniauth Devise: https://github.com/plataformatec/devise
- 24. Mark Trang Jason Ouellette CEO / SocialPandas, CTO / SocialPandas, @marktrang @jmouel