DfT evidence on public attitudes to sharing
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The document summarizes findings from the Department for Transport's Public Attitudes Transport and Technology Tracker Survey regarding public attitudes towards sharing transportation. Some key findings include: - Awareness of ride-sharing and car-sharing services is relatively low, with usage being very low as well. The main concerns with ride-sharing relate to safety, convenience, and comfort. - Younger age groups have the highest awareness and usage of app-based transportation services like Uber. London also has the highest usage compared to other regions. - While cheaper costs are seen as the main advantage of ride-sharing, some people would not switch even with large cost savings due to concerns over safety and privacy. - Car owners express
DfT evidence on public attitudes to sharing
- 1. DfT evidence on public attitudes to sharing Demelza Birch and Helen Bullock Social and Behavioural Research team Presentation to the Commission on Travel Demand: Sharing inquiry Tuesday 18th June
- 2. Presentation focuses on… DfT’s Public Attitudes Transport and Technology Tracker Survey: waves 1- 3 (published 7th June) • 6 monthly face-to-face omnibus survey of 3,500 members of the public (June & December) • Covers awareness and attitudes to emerging transport technologies, including electric vehicles, autonomous vehicles and drones. • Includes questions on sharing ….the most up to date evidence available
- 3. Moving Britain Ahead What do we mean by sharing? 4The public attitudes tracker asked about sharing in a broad context and includes questions on ride-sharing eg Uber Pool, and car-sharing eg car clubs.
- 4. Moving Britain Ahead Sharing rides and vehicles 4 July 19 User Responses to Future Transport Technologies & Services
- 5. Awareness of app-based minicab services is similar to that in December 2017; rise in awareness of bike share schemes and fall for car rental services DfT’s Transport and Technology Public Attitudes Tracker, December 2018. Q23. Which of the following types of travel services have you heard of? Base: Q23 all respondents (Dec 18 3,532; Dec 17: 3,499). Subgroups: Gender: Male (1,689), Female (1,843); Age: 16-24 (452), 25-34 (589), 35-44 (521), 45-54 (486), 55-64 (470), 65-74 (575), 75+ (439); Car owner (2,198), Non-car owner (1,334). 9% 22% 26% 38% 78% 77% 12% 24% 27% 45% 73% 77% Not aware of any Internet-arranged or app- based ride sharing Car clubs Public bike share schemes Car rental services App-based minicab services such as Uber Dec 18 Dec 17 * 5 = significantly higher than Dec 17 * = significantly lower than Dec 17 * * *Not aware of any higher amongst: • Women 14% (vs men 10% ) • Older people 65+ 25% (vs 10% or less in younger groups) • Non-car owners 20% (vs car owners 9%) • C2DE 18% (vs ABC1 6%) 88% aware of at least one of the services
- 6. Usage of ride sharing and vehicle sharing services is currently very low 1% 1% 3% 29% 7% 1% 1% 3% 27% 22% Internet-arranged or app-based ride sharing Car clubs Public bike share schemes App-based minicab services such as Uber Car rental services Car owner Non-car owner Uptake of ride-sharing services and car clubs is currently very low 78% of those who have used Uber in the last 3 months have never used Uber Pool before And of those who have never used Uber Pool: - 44% did not know it was an option - 17% did not want to share with strangers. DfT’s Transport and Technology Public Attitudes Tracker, December 2018, Q.24. Do you personally use any of these travel services nowadays? Base: Asked to all aware of service but re-based on all respondents (Dec 18: 3,532). Subgroups Gender: Male (1,689), Female (1,843); Age: 16-24 (452), 25-34 (589), 35-44 (521), 45-54 (486), 55-64 (470), 65+ (1,014); Car owner (2,198), Non-car owner (1,334)
- 7. Awareness and usage of app-based minicab services (such as Uber) vary significantly by age; younger groups are the most engaged. Similar findings to Dec 17. 77% 83% 81% 86% 81% 78% 68% 43% 28% 43% 44% 34% 25% 17% 15% 5% All respondents 16-24 25-34 35-44 45-54 55-64 65-74 75+ Awareness Usage Q23. Which of the following types of travel services have you heard of?/ Q.24 Do you personally use any of these travel services nowadays? Base: Q23 all respondents (3,532). Q24 asked to all aware of service (re-based on all 3,532) Subgroups: Age: 16-24 (452), 25-34 (589), 35-44 (521), 45-54 (486), 55-64 (470), 65-74 (575), 75+ (439) 7 = significantly lower than all other break(s) within category * * *
- 8. Awareness and usage of app-based minicab services also varies significantly by region; highest level of usage in London 77% 83% 82% 81% 80% 76% 75% 71% 66% 64% 28% 34% 46% 34% 29% 21% 17% 18% 18% 14% All respondents East of England London West Midlands South East Yorkshire and The Humber East Midlands North West South West North East Awareness Usage Q23. Which of the following types of travel services have you heard of?/ Q.24 Do you personally use any of these travel services nowadays? Base: Q23 asked to all respondents (3,532). Q24 asked to all aware of service (re-based on all, 3,532). Subgroups: Regions: South East (597); East of England (391); London (514); South West (351); Yorkshire & The Humber (357); West Midlands (384); East Midlands (301); North East (172); North West (465) 8 = significantly higher than all other break(s) within category * *
- 9. Main concerns with ride sharing are safety, convenience and comfort 9 10% 7% 7% 8% 27% 27% 29% 42% Don't know No disadvantages Less reliable journeys/ less control over route Less comfortable - less space Less privacy - have to interact with strangers Longer journeys (waiting for vehicle/ diversions to pick up others) Not knowing who you will share with Safety risk - travelling with strangers Women 49% (vs men 36%) BME 48% (vs white 42%) North East 57%, West Mids 54% (vs 44% or less in other regions) DfT’s Transport and Technology Public Attitudes Tracker, December 2018. Q72. What do you think are the disadvantages, if any, of ride-sharing compared with travelling alone or with people you know in a taxi? Base: All respondents (3,532) Subgroups Gender: Male (1,689), Female (1,843); Age: 16-24 (452), 25-34 (589), 35-44 (521), 45-54 (486), 55-64 (470), 65-74 (575), 75+ (439); Ethnicity White (2,999), BME (508); Region: South East (597); East of England (391); London (514); South West (351); Yorkshire & The Humber (357); West Midlands (384); East Midlands (301); North East (172); North West (465); Aware of app-based mini-cab services (2,554), unaware of app-based mini-cab services (978)
- 10. 9% 11% 5% 11% 12% 20% 67% Don't know No advantages Safer than travelling alone Potential for less congestion More social Environmentally friendly Cheaper than travelling alone 10 Main advantage of ride-sharing is seen as price… Benefits of sharing Those most likely to cite no advantages: • Older people (15% vs 25% of 16-24s) • Unaware of app-based minicab services (18%) vs those with awareness 9%) Men 69% (vs women 64%) ABC1 73% (vs C2DE 60%) Uber users 79% (vs non- users 64%) DfT’s Transport and Technology Public Attitudes Tracker, December 2018. Q71b. What do you think are the advantages, if any, of ride-sharing compared with travelling alone or with people you know in a taxi? Base: All respondents (3,532) Subgroups Gender: Male (1,689), Female (1,843); Age: 16-24 (452), 25-34 (589), 35-44 (521), 45-54 (486), 55-64 (470), 65-74 (575), 75+ (439); SEG: ABC1 (1,609), C2DE (1,923); Uber user (511), Non-user (3,021); Aware of app-based mini-cab services (2,554), unaware of app-based mini-cab services (978)
- 11. 9% 11% 5% 11% 12% 20% 67% Don't know No advantages Safer than travelling alone Potential for less congestion More social Environmentally friendly Cheaper than travelling alone 11 But even with large cost savings, some people still wouldn’t switch 9% of Uber users would never use Uber Pool and 16% of taxi users would never use a shared taxi Non-switchers most likely to be • Women (20% vs. men 12%) • White (17% vs 9% BME) • Live outside London (15%+ vs 9% London) • Older age groups (10% 16-24s to 22% 65+) Average fare to switch from £20 taxi to shared taxi: £11.04 Average fare to switch from £20 Uber to Uber Pool: £11.43 Benefits of sharing DfT’s Transport and Technology Public Attitudes Tracker, December 2018. Q71a. Imagine that the cost of a regular Uber trip – so not using Uber Pool – was £20. How much would Uber Pool need to cost for you to choose it instead of a regular trip?/ Q73. Imagine the cost of a regular taxi trip was £20. How much would ride-sharing by taxi need to cost for you to choose this instead of a regular taxi trip? Base: Q71a Those using Uber in last 3 months (511)/ Q73 Those who have not used Uber in last 3 months (3,021)
- 12. Drivers are also very attached to owning their car 1% 5% 5% 5% 14% 17% 80% 71% I enjoy the freedom and independence I get from my car or van (Car owners/users) My current lifestyle means I need to own a car or van (Car owners/users) Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly Car drivers are strongly attached to ownership DfT’s Transport and Technology Public Attitudes Tracker, December 2017. Q18. How much do you agree or disagree with the following statement(s)… Base: All who personally own/ continuously use a car/van (2,162) for car/van statements. Subgroups: 16-24 (138); 25-34 (307); 35-44 (298); 45-54 (372); 55-64 (351); 65+ (696)
- 13. So what’s next? Future of Mobility Research and Analysis programme includes plans to undertake a qualitative research project on sharing. It would explore: - Who currently shares transport, - Why they share - What are the factors that shape decision-making Continued use of the Transport and Technology Tracker – we encourage you to dig deeper into the published data! Future of Mobility Urban Strategy includes as one of its nine principles: "Mobility innovation must help to reduce congestion through more efficient use of limited road space, for example through sharing rides".
- 14. For further information…. • Contact Helen, Demelza or Mia: – [email protected] – [email protected] – [email protected]
- 16. Transport and Technology Public Attitudes Tracker Methodology § Survey conducted on the Kantar TNS face-to-face omnibus § The omnibus survey used random location sampling, a high quality form of quota sampling § Representative sample of individuals aged 16+ in England § Questions developed jointly by DfT and Kantar Public, drawing on previous surveys where relevant § Questionnaire refined through two rounds of cognitive testing prior to Wave 1 § New questions on Mobility as Service, Uber/Uber Pool and ride-sharing added at Wave 3 (following cognitive testing) § Wave 3 fieldwork conducted between 30th November and 9th December 2018 § Total achieved sample of 3,532 adults; data weighted to adult population of England