Dieter Rams was a German industrial designer born in 1932 who studied woodwork and architecture. He joined Braun in 1955 at age 23 and was influenced by their goal to change production along Bauhaus principles of simplicity and functionality. Rams rose to head Braun's design division and was their design director until 1997. He is known for championing functional, long-lasting design according to his "Ten Principles of Good Design" which emphasize innovation, usefulness, aesthetic quality, understandability, and environmental responsibility through simplicity.
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