PROF VENKATESH GANAPATHY
ASSOCIATE PROFESSOR
(MARKETING)
PRESIDENCY BUSINESS SCHOOL
DIFFERENCES BETWEEN
ENTREPRENEURS AND
TRUSTEES
ENTREPRENEUR
• Greater focus on short term
• Identification of opportunities is
priority
• Believe in outsourcing of resources
• Interested in growing and scaling up
the business
• Less bureaucratic
• Rewards based on exceptional merit
TRUSTEES IN AN
ORGANIZATION
• Strategic focus
• Availability of resources is priority
• Believe in owning resources
• Greater focus on profits and
maximizing efficiency of capital
• More bureaucratic
• Rewards based on company’s
turnover and HR processes

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Differences between entrepreneurs and trustees

  • 1. PROF VENKATESH GANAPATHY ASSOCIATE PROFESSOR (MARKETING) PRESIDENCY BUSINESS SCHOOL DIFFERENCES BETWEEN ENTREPRENEURS AND TRUSTEES
  • 2. ENTREPRENEUR • Greater focus on short term • Identification of opportunities is priority • Believe in outsourcing of resources • Interested in growing and scaling up the business • Less bureaucratic • Rewards based on exceptional merit TRUSTEES IN AN ORGANIZATION • Strategic focus • Availability of resources is priority • Believe in owning resources • Greater focus on profits and maximizing efficiency of capital • More bureaucratic • Rewards based on company’s turnover and HR processes