Different forms of tv advertisements

Different forms of tv advertisements

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   Realism isthe representation of whatever is possible in real life or in a non fictional way. This advert was released at beginning of Wii’s launch (2008) as the video is advertising their console and games within the console set. The message of the advert is that Nintendo Wii is a console for all, that being children and adults or a group of friends or a family – it fits into any criteria. The advert is simple but effective, elements within the advert allow the viewer to see the positive overall effect the gaming console has on the characters as there is an atmosphere of joy, happiness and unity.The realism used in the video allows the audience to imagine themselves in that scenery if they were to have the product.
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   Anti-realist narrativeis the representation of anything unrealistic, the use of fictional/unreal situations or ideas. This advert was released in 2008. The commercial advertises NESTLE’s Smarties product as they promote the return of their signature flavour candy ‘Blue’. Not only does the advert inform the audience of the return of the blue chocolate treat but they disclose that their products have no artificial colours. The video has a childlike approach which perfectly suits their target audience as Smarties is seen as treat for children. The ambience of innocence the advert holds will encourage parents and older viewers into believing that the product is not harmful for infants. Unlike the realist narrative, this is not day-to-day behaviour. You do not see a community of people known as ‘the Smarties’ dressed in morph-suits that live in a tube in real life.
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   An advertwhich is a sector of a series has a constantly developing story. The series usually has a main character or additional characters. This advert was released in 2009. The commercial is advertising child road safety. The overall message of the advert is to be cautious when crossing the road to avoid danger. The Hedgehogs Child Road Safety campaign started in 2008 ending in 2009. This caused familiarity and awareness for younger viewers. The videos tended to be a minute long if not shorter and consisted of a simple, catchy tune that explained the dangers of the road but was upbeat and memorable. This is vital as it is deemed quite difficult to keep children engaged and educated at the same time .
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   A standalone advertisement is a form of advert that is a “one off”, there will not be another advert by the same company that is related in terms of the story/narrative. This advert was released in 2016. Haribo is advertising their classic ‘Tangfastic’ flavour sweets. The message being perceived is that no matter what situation, there is always time for a Haribo. The advert had no following series or any commercials relating in narrative. The adverts humorous and youthful approach hits a wide target audience, to those of a younger age it is viewed as a relatable situation and those to of a older age it seen as humorously awkward memory of their first kiss. Haribo’s wisely associates something that is relatable to practically to every human being to their product.
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   Documentary styleadverts attempt to document reality. They are more likely to use real locations and at times real staff in order to gain credibility with the audience. This advert was released in 2009. Dominos is advertising their new pizza recipe. The overall message within the commercial is dominos staff and headquarters received criticism about their food with open hands, learnt from their mistakes and created what they believe to be a better recipe. The advert consisted of real staff from dominos headquarters, real meeting footage and real complaints and comments made on their food. This level of honesty with the viewer will create a crate of new found respect for the company by the viewer and empathy for them as they battle through the criticism. Additionaly, their comments on how they believe the new recipe is better may cause the consumer to have a “I wont believe it till I see it” attitude, encouraging them to buy Dominos pizza.
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   A ‘talkinghead’ is a television pundit who discusses a specific topic, directly addressing the viewer at home. They usually talk about the company giving their positive opinions. This advert was released in November 2009. Bon Voyage are promoting California city to travellers. The use of celebrities and personalities convinces viewers to make use of Bon Voyages service as they are icons who are highly admired and have an enormous fan base.
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   The term‘animation’ encompasses a wide range of techniques from 2D images all the way to CGI . Animated images are often used in television so that scenes that would be impossible to be filmed can be used. This advert was released in 2005. The commercial promotes PG Tips tea. There is no distinctive message within the advert however they disclose information about their free tea cup that reassures the consumer that tea is the right temperature. This is a great technique to use when encouraging consumers to buy a product as people love free merchandise. This advert is also part of a series. At the time of the adverts release Wallace and Gromit film had just been released. Wallace and Gromits first film was produced in 1989 and for those who are true followers and fans of Wallace and Gromit they would buy into this product as it is associated with them. The target audience is most likely to be of those who are in the elder region as they are best associated with tea, knitting etc.