Digi pak

Digi pak

• 1.
  DIGI PACK The 1975’salbum cover has a very simplistic look, however also very stylish and edgy. The use of dark background colours adds to the edgy and simplistic look of the cover, and by the album writing being in white this instantly makes the writing stand out and grab people’s attention by capturing potential buyers. As well as allowing people to be aware that, that is the name of the group. Moreover the use of the ‘spotlight look’ on the writing creates a very stylish image and showcases the group name being the most important feature on the album cover. Furthermore the cover suits the stylish conventions of a punk band, which allows potential buyers to have a feel of what the band’s music is going to sound like. The 1975’s back cover is very similar to the front cover, in relation to the colours and style as the background is still black with white writing. However the text is a different font and size on the back cover; this could be due to the fact that the back has more writing on it. The name of each song in the album is spread out clearly, in a nice stylish font, this instantly grabs potential buyer’s attentions, as well as allowing them to clearly see the titles of songs they may recognise or like. Due to the writing being directly in the middle of the cover, this suggests that it is the most important feature in the frame, as well also being very visually pleasing as it looks neat and tidy. The fact that the front and back of the cover are of very similar styles is also very visually pleasing and adds to the simplistic style of the video. The CD also follows the simplistic style and theme of the rest of the rest of the album, by the use of dark colours. The only difference is that the writing on the CD is in black, whereas on the album cover all of the writing is in white, this could be to separate the cd from the rest of the Digi pak. Moreover because the CD is located inside the digipak, people won’t see it until they have brought the album, therefore the look of the CD is not as important and doesn’t need to stand out as much in comparison to the front and back cover of the album because potential buyers won’t be able to see it. However by the use of large writing and it being in the centre at the top of the disk it still draws people’s attention, and adds a sense of neatness to the digipak, again making it visually attractive and making it clear that it’s the band’s name and logo.
• 2.
  The Green Day’salbum cover straight away gives off a pop/punk vibe due to the graffiti drawn band name and album title. This is because graffiti is stereotypically interrelated with the punk genre, as shown by the Sex Pistols in the 1970’s. In addition the colours of the graffiti in the background also suggests that it is a pop/punk album, allowing potential buyers to know what type of music the album consists off. Furthermore in comparison to the 1975’s album cover Green Day’s is much more exaggerated in the fact that there are a lot more pop/punk elements about it, such as the cross in the letter r of the title stating danger and rebellious behaviour which reflects the punk theme and style of the cover. Whereas the 1975’s theme and style is far more simplistic however effective still looks effective. Furthermore this represents the fact that although both the groups are pop/punk bands, there style of music is different and this is shown through the presentation of their album cover. Green Day’s back cover is a similar style to the front, as the colours are the same and it continues the graffiti imagery. However the image on the back is a zoomed out copy of the photo on the front cover. The reason that the image is zoomed out is to show that the couple are standing on top of a car that is on fire. This instantly relates to the album’s name ‘21st century breakdown’ by the stereotypical image on modern society of teenagers being rebellious. In addition, this also emphasises the pop/punk theme and allows potential buyers to have a wider idea of what the band will sound like and what type of music the album will consist of. Moreover the band name is also shown on the back cover as well as the front which reflects the bands importance and makes people more aware of who they are. The disk is a slightly different style in comparison to the front and back cover, due to the colour theme being different and the image that is shown on both the front and the back being different to the one shown on the disk. However the graffiti imagery is still continued, and the stereotypical image on modern society of teenagers being rebellious is also shown on the disk. This is shown through the image that is on the disk, due to the fact that the images shows a girl with a bandanna across her mouth, which relates to Banksy’s flowerpot image of a teenage boy wearing a bandanna across his mouth throwing some flowers, representing him as being rebellious and not caring.