Digipak Analysis
Katy Perry- Teenage Dream
Main focus on Katy Perry, with her
costume and the cupcake props
surrounding Katy. Conforming with the
fun aspect of her ‘California Dreams’ song
lyrics and music video.
Here voyeurism is used, with Katy Perry posing
seductively in this photo. As this the front cover
for the Digipak it is likely to attract more buyers.
By using an attractive women on the front of this
will appeal to both men and women. Women will
see Katy as a role model, whereas men will be
interested due to the voyeurism aspect.
The CDs intertextually link to Katy Perry’s ‘California
Girls’ video, with the CD on the right appearing as a
lollypop used in the video. Then the CD on the
left, being a donut, resembling fun in the music video
with bright colours and patterns, as the video consists
of all different fun foods, linking to the pop genre.
The back of the digipak
clearly displaying all the
songs in Katy Perry’s
album.
Continuing the typical
branding for Katy Perry
throughout, with the
‘fun’ aspect. Plus using
the image of the CD
design of the red and
white swirl to use in
replacement of the
letter ‘o’ in the list of
songs.
A large close up of Katy Perry is
used for the inside of the
digipak, as the image is quite a
personal picture and close up it
pragmatically implies this album
gives the listener an insight into
Katy Perry’s life.

More Related Content

PPTX
Katy perry
PPTX
Music video analysis - Katy Perry (Wide Awake)
PPTX
9 Shot Analysis: Katy Perry - Wide Awake
PPTX
Katy Perry digipak analysis
PPT
Powerpoint Cd Cover
PPTX
Katy perry
PPT
Case Study: Katy Perry
PPTX
Purpose of music video
Katy perry
Music video analysis - Katy Perry (Wide Awake)
9 Shot Analysis: Katy Perry - Wide Awake
Katy Perry digipak analysis
Powerpoint Cd Cover
Katy perry
Case Study: Katy Perry
Purpose of music video

What's hot (20)

PPT
Katy Perry
PPTX
Ancillary task research Regan
PPTX
Real Media Research
PPT
Lady Gaga
PPTX
PPTX
Music Video Brand Image
PPTX
Conventions of a music video
PPTX
Change in a Star
PPTX
Last friday night media
ZIP
Katy perry slideshow
PPTX
Country music pitch pp
PPTX
Product Research
PPTX
Music Video Brand Image Amended
PPTX
Analysis of the polldaddy survey
PPTX
Evaluation question-2
PPTX
Ahaha music video task 2 new upload
PPTX
Evaluation2
PPTX
Analysis of music videos
PPTX
R&B Album Analysis
DOCX
Lo 3 photo shoot plan template
Katy Perry
Ancillary task research Regan
Real Media Research
Lady Gaga
Music Video Brand Image
Conventions of a music video
Change in a Star
Last friday night media
Katy perry slideshow
Country music pitch pp
Product Research
Music Video Brand Image Amended
Analysis of the polldaddy survey
Evaluation question-2
Ahaha music video task 2 new upload
Evaluation2
Analysis of music videos
R&B Album Analysis
Lo 3 photo shoot plan template
Ad

Viewers also liked (6)

PDF
Огляд ринку платіжних карт
PDF
Ділові очікування підприємств, I квартал 2014
PPTX
Evaluation Question 2
PDF
Огляд банківського сектора України за грудень 2013 р.
PDF
Деловые ожидания украинских предприятий в III квартале 2012 года
PDF
Oгляд ринку платіжних карток
Огляд ринку платіжних карт
Ділові очікування підприємств, I квартал 2014
Evaluation Question 2
Огляд банківського сектора України за грудень 2013 р.
Деловые ожидания украинских предприятий в III квартале 2012 года
Oгляд ринку платіжних карток
Ad

Similar to Digipak analysis (20)

PPTX
Cd digi pack analysis of Katy perry
PPTX
CD Digipack Analysis Katy Perry
PPTX
Digipak research 2
DOCX
Digipak 1
DOCX
Digi pac analysis katy pary
PDF
Analysis of Digipaks
PPT
PPT
PPTX
Katy perry digipak
PPTX
Digi pack research
RTF
Digipak analysis
PPT
PPTX
Digipak analysis
PPTX
Digipacks pp
PPTX
Analysis of digipaks
DOCX
Digipak Analysis-Katy Perry
DOCX
Analysis of a digipak advert of katy perry
PPTX
Media product research
PPTX
Digipak research 2
Cd digi pack analysis of Katy perry
CD Digipack Analysis Katy Perry
Digipak research 2
Digipak 1
Digi pac analysis katy pary
Analysis of Digipaks
Katy perry digipak
Digi pack research
Digipak analysis
Digipak analysis
Digipacks pp
Analysis of digipaks
Digipak Analysis-Katy Perry
Analysis of a digipak advert of katy perry
Media product research
Digipak research 2

Recently uploaded (20)

PPTX
see.pptxo89i7uklyjhukj,hiukjiu8iu8j78uyuy
DOCX
inspire but true to yourself maybe now maybe tomorrow but remember adapt Impr...
PDF
Download IObit Driver Booster Pro 12.6.0.620 Crack Free Full Version 2025
PPTX
Addition and Subtraction Word Problems Math Presentation Orange in Pink an_20...
PDF
Features of Python_ A Beginner's Guide.pdf
PDF
Fortnite: Eminem Battles Robot Slim Shady
PDF
Between Fiction and Fire, Enzo Zelocchi’s Cinema Emerges as a Testament to Wh...
DOC
价格咨询GWU毕业证学历认证,莱图尔诺大学毕业证海外学位认证
DOC
UD毕业证学历认证,布兰戴斯大学毕业证学位认证
PPTX
Mariah Morgenstern - Journey in Film & Music.pptx
PPTX
Introduction to Biological Safety Levels & Cabinets and levels.pptx
PDF
Fortnite Space Shooter With Latest Popular Pop Star
PPTX
1st_Powerpoint_Hehe_bhdsvnjdnkzckdsfffff
PPTX
Food Processing Engineering.pptx ucuuvvu
PDF
Disney Junior's Pupstruction: Great Outdoors Song
PDF
Biography of Matthew Carluccio
PDF
4K Video Downloader 4.33.5 Crack / Plus 25.2.0 latest Downloads 2025
PPTX
原版复刻西班牙卢森堡大学毕业证(Luxembourg毕业证书)成绩单官方文凭
PDF
Call glamorous Delhi girls and enjoy elite vibes
PPTX
Program Implementation Review nutrition.pptx
see.pptxo89i7uklyjhukj,hiukjiu8iu8j78uyuy
inspire but true to yourself maybe now maybe tomorrow but remember adapt Impr...
Download IObit Driver Booster Pro 12.6.0.620 Crack Free Full Version 2025
Addition and Subtraction Word Problems Math Presentation Orange in Pink an_20...
Features of Python_ A Beginner's Guide.pdf
Fortnite: Eminem Battles Robot Slim Shady
Between Fiction and Fire, Enzo Zelocchi’s Cinema Emerges as a Testament to Wh...
价格咨询GWU毕业证学历认证,莱图尔诺大学毕业证海外学位认证
UD毕业证学历认证,布兰戴斯大学毕业证学位认证
Mariah Morgenstern - Journey in Film & Music.pptx
Introduction to Biological Safety Levels & Cabinets and levels.pptx
Fortnite Space Shooter With Latest Popular Pop Star
1st_Powerpoint_Hehe_bhdsvnjdnkzckdsfffff
Food Processing Engineering.pptx ucuuvvu
Disney Junior's Pupstruction: Great Outdoors Song
Biography of Matthew Carluccio
4K Video Downloader 4.33.5 Crack / Plus 25.2.0 latest Downloads 2025
原版复刻西班牙卢森堡大学毕业证(Luxembourg毕业证书)成绩单官方文凭
Call glamorous Delhi girls and enjoy elite vibes
Program Implementation Review nutrition.pptx

Digipak analysis

  • 2. Main focus on Katy Perry, with her costume and the cupcake props surrounding Katy. Conforming with the fun aspect of her ‘California Dreams’ song lyrics and music video.
  • 3. Here voyeurism is used, with Katy Perry posing seductively in this photo. As this the front cover for the Digipak it is likely to attract more buyers. By using an attractive women on the front of this will appeal to both men and women. Women will see Katy as a role model, whereas men will be interested due to the voyeurism aspect.
  • 4. The CDs intertextually link to Katy Perry’s ‘California Girls’ video, with the CD on the right appearing as a lollypop used in the video. Then the CD on the left, being a donut, resembling fun in the music video with bright colours and patterns, as the video consists of all different fun foods, linking to the pop genre.
  • 5. The back of the digipak clearly displaying all the songs in Katy Perry’s album. Continuing the typical branding for Katy Perry throughout, with the ‘fun’ aspect. Plus using the image of the CD design of the red and white swirl to use in replacement of the letter ‘o’ in the list of songs.
  • 6. A large close up of Katy Perry is used for the inside of the digipak, as the image is quite a personal picture and close up it pragmatically implies this album gives the listener an insight into Katy Perry’s life.