Digipak analysis

Digipak analysis

• 1.
  The 1975 DigipakAnalysis Thisdigipakreallyrepresentsthegenre of the artists‘The 1975’. Firstly, the albumis called ‘The 1975’ whichisan extremelyboldstatementfrom the artistsas theyfeel thoughthere albumdoesn’tneedaname as their name is enoughtocatch the audience’sattention.The low keylightingis a stereotypical conventionof the indie genre.The brightwhite light surroundingthe large speakerhighlightsthatthe artistsare focused purelyontheirmusic– thisis alsostereotypical of the indiegenre asalot of artistsdrawattentiontotheirmusicrather thanwhat theylooklike. The artists doinclude imagesof themselvesonthe frontsothat theydo not advertise theirlookandtheirstyle appealsmore topeoplethantheir image.Thisalsocreatesenigmaforpeople who don’tknowthe band alreadytobuy the albumas theyare intriguedastowhat theysoundlike.The binaryoppositionbetweenlight anddarkcolour scheme couldbe creatinga narrative enigmaand suggestingthatthe artists’musicbring‘lightand joy’. The backgroundcover issymmetrical tothe front coverwithregardsto the mise enscene, specificallylightingandcomposition. Ialsolike the reflectionsusedonthe floorasI justbelieve it isa nice effect, Iam extremelyfondof the simplestylisticchoice.Thisstyle is furthersupportedthroughthe CDcoverwhichis plaindarkgreywiththe same fontsaying‘The 1975’. The dark coloursemphasise how the artistsdon’tfeelasthoughthey needtoadvertise themselvesalotandagain,focusmore onthe actual musicthan the artist.The fact thiscolouris usedonthe CD contraststo the texton the backgroundcover.Theyare a bright white colour– thismay purposelyhave beendone toagainemphasisethatthe songs/musicmade are more importantthanthe artists. The inside of the digipakincludesanImage of the band.The mise enscene,specificallysettingand the fact that the image isin blackand white suggestsitis a pastiche of Joy Division’s Hulme photographfromthe 1970’s. Joy Divisionare aclassicindie rockbandwhichsuggeststhe bandmay be inspiredbythemastheyare bothfrom Manchester.The mise enscene,costume is representative of the indiegenre asitisquite casual and ‘young’.The hoodiesare stereotypically iconicof Manchesterwhichis where the bandare from, givingthe audience some personal informationaboutthe band. Directaddressisn’tused whichgivesanaturalisticmoodandthe band are all spreadout whichcontrastsagainsta typical ‘boyband’ image whichisusedinthe pop genre. The stylisticchoice of the bandsdigipakcreatesa trade mark for the band. The 1975’s musicvideosare all inblack and white sotherefore bythemcontinuing to use thisblackand white style ontheirdigipak it createsa continuoushouse style andbecomesa recognisable imageforthe band.