Digipak analysis

Digipak analysis

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  Digipak Analysis Victoria Norton
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  Lana Del Rey– Ultraviolence album Released: June 13 2014 Genre: Dream pop, psychedelic rock.
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  Analysing the colourscheme Inside the CD Box: The light faded colours on the inside of the CD box fit well with the “dream pop” genre because it looks like you’re in a dream. It connotes that her music his relaxing like a dream. The slight hint of pink on the flowers could connote the theme of love. Some of her songs are about love and relationships (links between the music and the visuals). The colour scheme also reminds me of an indie style album because it looks like the pictures were taken with an old camera. Front cover of album: The black and white filter that has been applied to this picture fit well with the “psychedelic rock” genre because when you see a rock album, you stereotypically expect to see lots of blacks. The blacks could also link back to her lyrics… Sometimes her lyrics can be sad (links between music and the visuals). CD artwork: The CD artwork is similar with to the colours on the inside of the CD box. The picture seems to be of flowers… Similar ones to the ones seen on the inside of the CD box (continuity throughout product). However the colour of the flowers seem to be brighter then the ones on the inside of the CD box.
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  Analysing the mise-en-scene Frontcover: In the front cover, Lana is wearing a sheer white T-shirt and a white strapless bra while leaning against her Mercedes-Benz 380SL. The fact that her bra is visible through her shirt could connote Lana’s cheeky side of her personality. This could be a part of her star image (star persona) that has been created by her record label or it could be Lana’s actual personality. Furthermore the fact that she is stood against her Mercedes-Benz 380SL which looks like an old American car could connote that she is a proud American that loves old fashioned things. The way she has placed her hand on the car door makes her look elegant because you won’t see many people stood like this.
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  Analysing the mise-en-scene(continued) In this picture we see Lana lying in flowers, smoking a cigarette and wearing a relaxed t-shirt. The t-shirt could connote that she is a very laidback person and isn’t too bothered about her image. The cigarette could connote a sense of relaxation as cigarettes are used to calm nerves. Linking back to the whole dream like feel that her artwork is connoting. The cigarette also stands out to us, as everything else in the picture seems to be all sweet, innocent and harmless but then we see the cigarette. This could suggest to us that her life isn’t all sweet and innocent and that it could possibly have some danger in it. She commonly uses the following themes in her music: mistresses, Lolita-kind of women, cruel love, money, death, broken American dream and violence.
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  Analysing the photography Amedium long shot is used here to show detail of the things surrounding Lana as well as keeping her in shot. It makes the shoot look like an old American movie which is one of the many themes that Lana puts into her music (matching the music with the visuals). A close-up is used here to capture Lana’s relaxed and carefree facial expressions which fit in with the “dream pop” genre as it reminds us of a dream.