Digipaks analysis

Digipaks analysis

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  Digipaks Analysis
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  Kasabian Empire Throughout thedigipak, a yellow colour scheme is used in order to make it look "old" as the main images are related with older periods of time, along with tradition black used for the fonts. The other colours used are not as dominant and seem to appear on the "king" character - this could be to emphasise him. The colour red is quite strong as the banner declaring the name of the album "Empire" is in this colour; this could be because empires are usually gained through war and defeat and red has connotations of blood which links to the idea of conquering. The digipak contains the album disc, along with an additional DVD. The DVD shows music videos from the album, and extras such songs from the bands next album. Having this additional information allows for the customer to gain extra value for money and also feel more "involved" with the band as they will be hearing unheard tracks - which not many others will be able to hear. I believe this is a good idea and may encourage me to put in my digipak. Furthermore, the digipak involved hand drawn images of the members of the band with additional messages. This again allows for the buyer to feel important and "in touch" with the band, which will in turn lead them to buying the digipak. The main image throughout the "Empire"digipak by Kasabian is a playing card as seen by the K and the club symbol; showing the image to be a modern version of the "King" playing card, which links in to the album name of "Empire
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  Rihanna Loud The mainimage on the front cover is the artist which is a convention of a pop artist as they focus on their image. This photograph takes up the whole front cover to capture attention and to use the artist to sell the CD. Rihanna is physically attractive so the CD cover makes use of this to attract potential buyers and to appeal her demographic audience. Her lips and hair are the most noticeable part of the image as they are bright red. This again is the conventions of a female pop artist as they focus on their hair and make-up to appeal the their audiences. The text used on the front cover is hard to notice and very refined in order to maintain most attention on the picture of the artist. The text reads her name and the name of the album 'LOUD' which are both written in simple fonts for the same reason of not diverting any attention away from Rihanna. The texts are located at the top and bottom of the page so that the image is the emphasised and the first thing you see.
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  The Kooks- InsideIn The Inside Out The main title is made up of red ands black font which stand outs from the blank washed out background. Part of the title is highlighted in black ‘The Kooks’ which is the bands name therefore bringing more attention to them. All of the band members are on the front cover of the album meaning that they do want people to know their band image however they are all facing away from the camera which suggests that the Kooks main focus is their music as they are also holding instruments. Throughout the whole design of the digipak the same colour scheme is used which is black, white and red. The red is contrasted with the black and white effect because it is bold and makes it stand out against the monochrome background. From looking at the digipak we can tell that it is from an indie rock band due to them holding instruments as if they are playing a song. Also this is supported by the clothing they are wearing such as skinny jeans and have indie style hair. The CD carries on with the colour scheme as it is a bright red colour with black and white bold writing. The contrast between the colours would attract people as it very noticeable. The hole in the CD has been integrated into the name of the band ‘The Kooks which makes the CD unique.
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  Jay-Z and LinkinPark Collision Course The album 'Collision Course' is a collaboration album between rapper Jay-Z and punk band Linkin Park and the digipak reflects this through its artwork and theme. The style is very street based with the use of graffiti styled prints and stencil style fonts. The cover of the digipak is vey hectic. The background is the texture of a wall with graffiti art of various musical lexis such as turntables, speakers, microphones etc. This could be thought to be conventional hip-hop as hip-hop is influenced a lot by street culture so the use of this terminology could be a reflection of this. As well as reflecting hip- hop culture, the cover of the digipak could also be considered a representation of the punk genre. The style of the text and imagery behind it is very busy and quite aggressive in a sense that the cover of the digipak isn't simple and chilled out. This digipak cover is a mix between these two genres. The artwork throughout the digipak similar throughout keeping the same theme of mixing both genres. The panels all include the wall texture with various pieces of graffiti prints which are related to music and sound which an be argued to be conventional of hip- hop. The CD itself continues this theme. The background is mixture of blue and black graffiti blend into each other with which again is linked with street culture also the fonts are similar throughout as they have a stencil look.