Digital 2012 Laos (November 2012)
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As of November 2012, Laos has a population of 6,586,000, with 527,400 internet users and a mere 8% internet penetration rate. The country has a predominantly young population, with over 55% under the age of 30 and significant mobile phone usage, as reflected in 5,481,000 mobile subscribers. Social media presence is growing, with 268,620 users and a 4% penetration rate on platforms like Facebook.
Digital 2012 Laos (November 2012)
- 1. we are social LAOS SOCIAL, DIGITAL AND MOBILE IN NOVEMBER 2012
- 3. 6,586,000 527,400 268,620 5,481,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS LAOS OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 34% 83% 66% 4% 8% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012) 3
- 4. 6,586,000 CURRENT POPULATION OF LAOS: SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
- 5. 66% OF LAOS’S POPULATION OF LIVES IN RURAL AREAS SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012) 5
- 6. 55% OF THE POPULATION OF LAOS IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 6
- 7. 21 MEDIAN AGE IN LAOS: SOURCE: THE US CENSUS BUREAU (NOV 2012) 7
- 8. ONE THIRD OF LAOTIANS ARE BELOW THE AGE OF 15 MORE THAN SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 8
- 9. 11 THE LARGEST SINGLE AGE GROUP IN LAOS IS PEOPLE AGED SOURCE: THE US CENSUS BUREAU (NOV 2012) 9
- 10. 527,400 NUMBER OF INTERNET USERS IN LAOS: SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012) 10
- 11. 8% INTERNET PENETRATION IN LAOS: SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012) 11
- 12. 30,000 ESTIMATED NUMBER OF BROADBAND SUBSCRIBERS IN LAOS: SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) 12
- 13. 0.5% OF THE POPULATION THAT’S LESS THAN SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012) 13
- 14. 30,000 NUMBER OF WEBSITES REGISTERED UNDER LAOS’S ‘.LA’ DOMAIN: SOURCE: LAOVOICES (APR 2012) 14
- 15. 51% OF LAOS’S NETIZENS ARE ON FACEBOOK SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012) 15
- 16. 268,620 SOCIAL MEDIA USERS IN LAOS: SOURCE: FACEBOOK AD PLANNER (NOV 2012) 16
- 17. 4% THE PENETRATION OF SOCIAL MEDIA IN LAOS IS JUST SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 17
- 18. 64% IN THE PAST 6 MONTHS THE NUMBER OF FACEBOOK USERS IN LAOS HAS GROWN SOURCE: SOCIALBAKERS (NOV 2012) 18
- 19. 581 NEW FACEBOOK USERS IN LAOS EVERY DAY: SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 19
- 20. SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 20 THAT’S A NEW FACEBOOK USER EVERY 2½ MINUTES(! )!
- 21. 64% OF FACEBOOK USERS IN LAOS ARE UNDER 25 SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012) 21
- 22. SOURCE: FACEBOOK AD MANAGER (SEP 2012) 22 FACEBOOK IN LAOS OCT 2012 FEMALE: 43% MALE: 57% 25-34: 25% 65+: 1% 35-44: 7% 13-17: 18% 18-24: 46% 55-64: 1% 45-54: 2%
- 23. 5,481,000 NUMBER OF MOBILE SUBSCRIBERS IN LAOS: SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012) 23
- 24. 1,477,456 NEW MOBILE USERS IN LAOS IN 2011: SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 24
- 25. 37% IN 2011 MOBILE PENETRATION IN LAOS GREW BY SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 25
- 26. 95% OF ALL PHONE USERS IN LAOS MOBILE-ONLY USERS ACCOUNT FOR SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012) 26
- 27. MOBILE PHONE SUBSCRIPTIONS LAOS IS ‘MOSTLY MOBILE’ SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 27 FIXED-LINE PHONE SUBSCRIPTIONS 5,481,000 250,000 VS
- 28. 20,000 LAOTIANS GET REGULAR NEWS UPDATES VIA SMS SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 28
- 29. 36% OF INTERNET USE IN LAOS MOBILE ACCOUNTS FOR SOURCE: PINGDOM (ACCESSED NOV 2012) 29
- 30. 80% OF LAOTIANS HAVE ACCESS TO A 3G NETWORK SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 30
- 31. 300,000 LAOTIANS USE 3G MOBILE SERVICES HOWEVER, BARELY SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 31
- 32. 4G NETWORK LAOS ALREADY HAS ITS OWN SOURCE: LAOVOICES (OCT 2012) 32
- 33. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT [email protected]. FIND OUT MORE AT WEARESOCIAL.SG.
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